Summary
Overview
Work History
Education
Skills
Timeline
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ERIC REFFORD

COATESVILLE,PA

Summary

Dynamic sales leader with a proven track record at Whibco of NJ, Inc, where I spearheaded territory growth and brand promotion through expert relationship-building and market analysis. Skilled in consultative sales and competitor research, I excel in crafting strategic business plans that enhance sales performance and client satisfaction.

Overview

21
21
years of professional experience

Work History

Territory Manager

Whibco of NJ, Inc
Bridgeton, NJ
01.2008 - Current
  • Resolved customer complaints promptly and professionally.
  • Developed and significantly grew assigned territory using strong engagement and marketing skills.
  • Analyzed territory to identify and negotiate contracts with new retail customer opportunities.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
  • Participated in trade shows and industry events to represent the company and gather market insights.
  • Enhanced sales volume through skilled support to both new and inactive customers.
  • Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
  • Managed and expanded client base through effective relationship-building strategies.
  • Stayed current on competitor sales, prices and products.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Negotiated contracts and agreements with key clients to secure long-term business relationships.

Material Sales Representative

Haines & Kibblehouse
Skippack, PA
01.2004 - 01.2008
  • Developed key customer relationships to increase sales.
  • Prepared and delivered appropriate presentations on products and services.
  • Negotiated deals and handled complaints or objections.
  • Developed and maintained relationships with new and existing clients to increase sales revenue.
  • Performed market research to identify potential sales opportunities.

Education

Some College (No Degree) - Business Administration

Mansfield University of Pennsylvania
Mansfield, PA

Skills

  • Business development and planning
  • Improvement planning
  • Product positioning
  • Goals and performance
  • Sales presentations
  • Warehouse management
  • Consultative sales
  • Competitor research
  • Database management
  • Brand promotion
  • Sales leadership
  • Issue resolution
  • Industry networking

Timeline

Territory Manager

Whibco of NJ, Inc
01.2008 - Current

Material Sales Representative

Haines & Kibblehouse
01.2004 - 01.2008

Some College (No Degree) - Business Administration

Mansfield University of Pennsylvania

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ERIC REFFORD