Eric Reynoso
District Sales Manager: Medical Device Orthopedics
Jersey City,NJ
Summary
Dynamic professional with 8 years of proven experience in Business Development and Sales, leading teams of 4-15 in fast-paced environments. Expertise in start-ups, product launches, technical sales, and servant leadership, honed through military service and business ownership. Demonstrated ability to drive measurable results and exceed performance goals. Awarded for outstanding performance and professionalism. Skilled in developing strategic initiatives that enhance operational efficiency and drive revenue growth.
Overview
9
9
years of professional experience
Work History
District Sales Manager
Treace Medical Concepts
12.2020 - Current
- 2023 Quota 102% : 2023 YOY Growth 59% (6.4M-10.17M)
- 2022 Quota 110% : 2022 YOY Growth 119% (2.9M-6.4M)
- 2021 Quota 132% : 2021 YOY Growth 381% (490K-2.3M)
- Actively Managing 11 Territory Managers and 5 Associate Sales Representatives
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement. (increased headcount from 3-16 direct reports)
- Technical Product Expert. Trained surgeons in operating room on use of Treace Medical's instrumentation and implants
- Many of our territory managers were placed through growth, development, and promotion
- Number 1 DSM in company for Advanced Purchase Orders
- Outstanding Performance Evaluations 3 years straight
- NY Metro District has finished top 5 in company 3 years straight
- Lead Sales team through IPO
- Start-up and product launch experience
- Generates detailed sales reports that provides actionable insights to management
- Consistently achieves accurate sales forecasting by leveraging data analysis and market trends, resulting in improved inventory management and optimized sales strategies
- Created CRM Platform that was implemented company-wide. This platform allows for better performance management, activity tracking, strategic alignment and coaching
- On Management Advisory Council to establish learning curriculum for Associate Sales Representatives for company
- Serves as Field Sales Trainer, responsible for training sales representatives on technical product knowledge and sales techniques
- Develops and implements sales strategies and plans to maximize profits
- Monitor sales performance, analyze sales data, and provide regular reports
- Responsible for securing local IDN and GPO contracts such as Northwell Health, Hospital for Special Surgery, New York Presbyterian, Atlantic Health, Hackensack Meridian, Mt. Sinai, NYC Health and Hospitals, and Robert Wood Johnson
- Call points include surgeons, Director of Procurement, Materials Management, Healthcare Administrators and C-Suite at Hospitals.
- Managed 2022 Rookie of the Year and multiple award winning sales reps
- Developed strong partnerships with key clients, ensuring long-term business relationships and repeat sales.
- Field Sales Trainer responsible for technical knowledge of my team
Squad Leader: Non-Commissioned Officer - Sergeant
US ARMY Reserve
06.2015 - 06.2023
- Served in US ARMY Reserve for 8 years while working full-time
- Served as Squad Leader, a leadership position responsible for growth and development of soldiers
- During Basic Training served as student platoon leader, prestigious leadership position that lead platoon consisting of 70 soldiers
- Responsible for motivating, maintaining morale, keeping accountability, and leading by example
- Applied teamwork and leadership skills to accomplish highly tactical missions
- Mitigated potential risks during missions by conducting thorough risk assessments prior to deployment, ensuring proper safety measures were established beforehand.
- Trained teams on emergency situation preparedness, tactical planning, equipment maintenance, and weapon use.
- Awarded 'Iron Soldier' award in basic training. This award is given to soldier with highest physical training score in battalion. Our Battalion consisted of nearly six hundred soldiers
- Awarded Commandant's List at Basic Leader's Course. Ranked 3 out of 80 Soldiers.
Orthopedic Sales Manager: Independent Sales Agency
Paragon 28
03.2018 - 01.2021
- Managed and developed four Orthopedic Sales Representatives on handling of various medical device products such as trauma hardware, wound care, biologics, and capital equipment
- Responsible for payroll, tax filings, budgets, quotas, sales strategies, compensation packages, and benefits
- Increased business from 20k in revenue monthly to over 100k monthly in less than 6 months with active management of operations
- Achieved 401% YoY Growth Q1 2019 (76,862$) - Q1 2020 (308,569$)
- Directly responsible for 1.4M in Medical Device Sales annually
- Consistently top 3 in country with respect to Asset Measure, a program that measures efficiency in which agency controls its inventory
- Optimized territory management plans by analyzing data on customer demographics, preferences, and buying patterns.
- Negotiated multiple Hospital and Ambulatory Surgery Center contracts, including USPI, Hackensack Meridian, and Optum
- Built and grew customer relationships through clinical proficiency.
Sales Manager
24 Hour Fitness
05.2016 - 03.2018
- Accomplished Sales Manager for Health Club who consistently hit monthly and yearly quotas ranging from 100% PTQ to 130% PTQ
- Participated in weekly cross-functional KPI Meetings, where managers of each division, evaluated their business, displayed business acumen, and discussed opportunities for improvement
- Motivated and lead team of eight sales advisors to exceed budgets
- Trained staff on sales tactics, customer service, and ethics
- Maintained healthy and fun environment, while performing at high level
- Turned struggling health club that was only reaching 40% of their monthly budget into club that was competitive amongst district, as we, dollar for dollar, outperformed all other clubs in district
- Negotiated corporate membership contracts with local small businesses
- Highest enrollment percentage and largest month over month growth.
Education
BBA in Business Administration - Business Administration
Berkeley College
Little Falls, NJSkills
Direct Sales
Customer Account Management
Orthopedic Surgeon Contacts
Hospital industry knowledge
Operating Room Experience
Business Analytics
Strategic account development
Client Retention
C-Suite contacts
Radiology familiarity
References
- Max Ehret: 607-760-2839. I reported to Max at Paragon 28
- Sean Mahon: 732-687-7971. Sean reported to me at Paragon 28
- George Hondros 201-742-3898. I reported to George at 24 Hour Fitness
Timeline
District Sales Manager
Treace Medical Concepts
12.2020 - Current
Orthopedic Sales Manager: Independent Sales Agency
Paragon 28
03.2018 - 01.2021
Sales Manager
24 Hour Fitness
05.2016 - 03.2018
Squad Leader: Non-Commissioned Officer - Sergeant
US ARMY Reserve
06.2015 - 06.2023
BBA in Business Administration - Business Administration
Berkeley College
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