Eric Salkin

• Drive all aspects of market research and lead client workshops to develop brand/product platforms including brand positioning/personality, value proposition, and messaging.
• Develop most actionable customer insights that informs the development of go-to-market strategies, customer journey, and brand ecosystem planning, brand positioning, target insights, communications development for integrated campaigns.
• Initiate comprehensive strategies by analyzing market trends and consumer behavior to drive business growth.

Healthcare Clients: Amgen, Astra-Zeneca, Novartis, J&J Corporate Comms: 7-Eleven, Shell

• Led launch go-to-marketing strategies and act as brand insights miner for Tezspire, resulting in 40% sales increase over forecast.
• Led strategy and creative development for integrated campaigns to ensure that brand strategy, target insights, and messaging remained consistent through entire brand ecosystem
• Responsible for therapeutic category and target audience data analysis (Patients, HCP) incorporating; proprietary quant/qual methodology and secondary sources (e.g MRI, GWI, Kantar HCP, EMarketer, etc.)
• Conducted primary research for patient journey, creative, and message testing including quantitative panels, IDIs, focus groups and ethnography

Clients: Lundbeck, Otsuka, Merck

• Led creative strategy and research analysis for agency’s AOR brand, Rexulti
• Key conduit within agency departments including digital strategy, social media, PR, and CRM for integrated campaigns to ensure that brand strategy remained consistent through all touchpoints
• Controlled all research for new business development including, survey design, moderation, and analysis.

Clients: Amgen, Eli Lilly, Astra Zeneca, AbbVie, Questcor, Syneron Candela, Mallinckrodt

• Led branding, insight identification and creative development as the AOR for two Amgen global launches
• Developed go-to-market strategy, brand positioning, target insights, communications development for integrated campaigns across entire ecosystem of patients, caregivers, and HCPs
• Led strategic planning for rare disease states in hemophilia and ophthalmology

• Clients: Novartis, J&J, Teva, EMD Serono, King Pharmaceuticals
• Acted as digital strategy leader and conduct brand audits for therapeutic categories and overall healthcare marketing trends
• Led research efforts with HCPs, patients and caregivers for planning integrated campaigns to ensure that strategy and messaging remained consistent through all touchpoints and in-office communication.

• AOR Client: GlaxoSmithKline
• Initiated the brand identity and content research for mymigrainecoach.com, an innovative website concept for condition management and patient education
• Led the qualitative, quantitative, and content research for the launch of a migraine medication, GSK’s Treximet, via an integrated campaign consisting of customized digital programs, TV, print advertising, CRM initiatives and professional efforts.

• AOR Clients: Hewlett Packard, Microsoft, Office Depot
• Directed the data analysis and market research, for the customer segmentation study supporting the $200M+ global launch of Microsoft adCenter, a new paid search advertising platform
• Led communications strategy and market research for MSN Trade, the entire suite of online advertising properties involving; brand positioning, media strategies, and segmentation modeling.

• Directed the market research and brand planning for the launch of FiOS TV and Internet, Verizon’s mission critical new product
• Provided agency and client teams competitive intelligence and strategic insights incorporating; product category reviews, creative evaluation, advertising analysis, new product launches, media spending and promotional initiatives.

• Directed an integrated DSL Marketing Plan that helped make BellSouth the fastest growing broadband provider in the U.S during this period
• Developed activation plans and creative strategy across all of the agency’s divisions including; brand advertising, interactive, healthcare, and direct response.