Eric Sanchez
Boynton Beach,FL
Summary
Hands-on marketer with expertise in building and scaling DTC e-commerce brands. Successfully managed the full customer acquisition funnel, enhancing conversion efficiency and driving profitable growth through structured experimentation and data-driven decisions.
Overview
9
9
years of professional experience
Work History
Meta/Facebook Media Buyer & Growth Lead
Saturn Bands
Boynton Beach, USA
09.2023 - 02.2026
- Owned the full customer acquisition funnel, managing paid media, creative testing, and conversion optimization to acquire customers efficiently and improve overall marketing performance
- Executed and optimized Meta/Facebook Ad campaigns, continuously testing creative angles, messaging, and audiences to improve conversion rates and manage acquisition costs
- Identified high-performing customer motivations (comfort vs. style vs. durability), reallocating budget toward winning concepts to drive stronger results
- Diagnosed campaign performance using key metrics including CTR, conversion rate, and customer acquisition cost (CAC) to identify bottlenecks and guide optimization decisions
- Applied direct-response copywriting principles to ad creatives and messaging, improving engagement and increasing conversion efficiency
- Developed a structured creative testing framework focused on problem-solution messaging, lifestyle transformation, and product-driven angles
- Managed marketing as a system of testing, learning, and scaling - continuously iterating on what works to improve performance over time
- E-commerce Brand
Driver
Transdev
West Palm Beach, USA
07.2022 - 09.2023
- Operated vehicles safely according to Transdev standards and regulations.
- Navigated routes efficiently to ensure timely passenger transport.
- Conducted pre-trip inspections to maintain vehicle safety and compliance.
- Assisted passengers with boarding and disembarking, ensuring comfort and safety.
Valet Attendant
East Coast Valet
West Palm Beach, USA
03.2017 - 07.2022
- Parked vehicles efficiently in designated areas for optimal space utilization.
- Assisted guests with luggage and transportation requests promptly and courteously.
- Maintained cleanliness and organization of parking areas throughout shifts.
- Communicated effectively with team members to coordinate vehicle retrievals.
Skills
- Paid Social (Meta Ads)
- Google Ads
- Conversion optimization
- Social advertising
- Customer Acquisition Cost (CAC)
- Direct-response copywriting
- Creative strategy
- A/B Testing
- Funnel enhancement
- Media strategy
- Social advertising
- ROI analysis
- Lifetime value analysis
- E-commerce planning
- Direct-response writing
- ROI analysis
Timeline
Meta/Facebook Media Buyer & Growth Lead
Saturn Bands
09.2023 - 02.2026
Driver
Transdev
07.2022 - 09.2023
Valet Attendant
East Coast Valet
03.2017 - 07.2022