Eric Schmid
Haddon Township
Summary
Market management professional with strong background in driving sales growth and optimizing market strategies. Adept at team collaboration, adapting to changing needs, and delivering impactful results. Skilled in market analysis, strategic planning, and client relationship management. Reliable, goal-focused, and prepared to contribute to dynamic market environments.
Overview
12
12
years of professional experience
Work History
Market Manager
Fiddlehead Brewing Company
06.2021 - 11.2025
- Developed and executed marketing strategies to increase brand awareness and market share.
- Analyzed market trends and consumer behavior to inform promotional campaigns.
- Collaborated with sales teams to align marketing initiatives with sales goals.
- Managed digital marketing efforts, including social media and email campaigns.
- Oversaw event planning and execution for product launches and community engagement.
- Optimized budget allocation for marketing projects, ensuring effective resource utilization.
- Increased market share by identifying and capitalizing on emerging market trends.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Liaised between senior management and front-line team members to implement effective changes and revitalize market growth.
- Collaborated with other departments to ensure alignment of overall company goals with individual market objectives.
- Networked in market to build partnerships and connections with prospects.
Key Account Representative
DG Yuengling
04.2017 - 06.2021
- Lead all aspects of activation in all three channels of trade and grew relationships with both wholesale partners and retail accounts.
- Successfully built relationships with accounts both on and off premise. Met and exceeded sales goals while ensuring retail customer satisfaction and engagement.
- Led key event planning for beer events throughout the territory as well as establishing incentives for both wholesale partners and retail level accounts.
- Created business plan for both independent accounts as well as long term comprehensive planning for larger regional accounts.
- Prepared and delivered presentations for General Sales Meetings to energize and educate wholesale partners.
Beverage Manager
PJ Whelihan’s Restaurant Group
03.2014 - 04.2017
- Oversaw day to day operations, staff education and training as well as planning and execution of large scale events.
- Worked directly with corporate team as well as store level employees to ensure customer satisfaction and profitability.
- Analyzed beer and liquor trends to develop a diverse beverage menu that highlighted the best products in their respective categories.
- Completed beverage education and training for all store level staff as well as monitoring inventory to ensure quality and profitability.
Education
Bachelor of Arts - Criminal Justice Studies
Rutgers University
05.2011
Skills
- Certifications: TIPS, RAMP
- CRM management
- Key account management
- CRM tracking
- Channel management
- Product management
- Industry partnership development
- Partnership management
- Customer service
- Relationship building
- Paychex, Microsoft Office & Teams
- Sales presentations
Accomplishments
Exceeded set sales projections in multiple markets over multiple years.
Timeline
Market Manager
Fiddlehead Brewing Company
06.2021 - 11.2025
Key Account Representative
DG Yuengling
04.2017 - 06.2021
Beverage Manager
PJ Whelihan’s Restaurant Group
03.2014 - 04.2017
Bachelor of Arts - Criminal Justice Studies
Rutgers University