Eric Smith
Rogers,MN
Summary
Accomplished professional with a diverse background in sales, marketing, analytics, operations, and technology. Experienced in utilizing data and insights to drive strategic growth and optimization in sales and marketing positions. Skilled in developing comprehensive analysis, reporting, business intelligence, and governance processes to support decision-making. Accomplished at creating technology roadmaps that align with business priorities and foster collaboration across cross-functional teams.
Overview
14
14
years of professional experience
Work History
CORPORATE ACCOUNT EXECUTIVE
DOMO
08.2022 - Current
- Maximized revenue growth for the company through effective negotiation of contracts, pricing strategies, and proving the value of Domo's data, analytics, and business intelligence solutions
- Develop strategic use cases and identify value in leveraging data and analytics to drive incremental growth, efficiency, ROI, and process improvement
- Strategically managed a portfolio of key corporate accounts, ensuring high levels of customer satisfaction and loyalty
- Used Salesforce, Gong, Domo, and other software platforms to keep accurate records pertaining to pipeline generation, account notes, and forecasts.
- Developed comprehensive understanding of industry trends and competitor offerings, enabling strategic positioning of products and services.
MARKETING ANALYTICS MANAGER
POLARIS
04.2021 - 08.2022
- Lead, analyze and deliver actionable insights to internal teams to ensure GTM approach and marketing strategies are data-driven, business-focused and optimized to ensure campaign success
- Translated complex business objectives into actionable data management plans for cross-functional leaders
- Develop reports and analysis that determines the effectiveness across marketing channels including website, leads, paid media, direct mail, email etc
- Synthesize analytic results with business input to drive measurable change, managing test & measurement, campaign measurement and foundational business reporting
- Develop and continually improve multi-source data architecture and analytics procedures, systems, workflows
- Enhanced customer segmentation by integrating demographic and behavioral data, improving targeted marketing efforts.
- Championed a data-driven culture by training team members on best practices for data visualization and storytelling techniques, fostering effective communication of analytical findings.
SENIOR MANAGER - MARKETING TECHNOLOGY & ANALYTICS
LEGRAND AV
03.2020 - 04.2021
- Core Customer Experience Leadership Team member responsible for identifying the guiding principles for how the Technology and Analytics function operates with a focus on 'customer empathy'
- Developed strategies and built a decision-making framework using insights and analytics from digital platforms
- Provided executive level analysis through dashboards and presentations for marketing, sales and event initiatives: including campaign performance, channel contributions, attribution analysis, ROI, and performance against budget and forecast
- Defined analytics standards, data definitions, dashboards, and processes to provide organization with timely and insightful analysis
- Provided strong leadership to enhance team productivity and morale.
MARKETING MANAGER, DATA & ANALYTICS
PROTOLABS
02.2018 - 03.2020
- Lead a cross functional team supporting new system integrations and architecture including CRM, Ecommerce, ERP, and corporate analytics tools based on our corporate and technology roadmap
- Lead a team of Data Analysts to meet the data needs of the business through coaching, mentorship, and direction
- Focusing on innovative growth strategies from consumer insights and research
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Analyze cause-effect relationships between marketing actions and customer behavior, synthesizing the data to provide recommendations for future strategy and tactics
- Work with the global Marketing Management team, define key performance indicators for campaigns and the methodology for reporting and dashboard creation
SENIOR MARKETING DATA ANALYST
PROTOLABS
02.2016 - 02.2018
- Work with global management team to lead the marketing data process, using that data as input to help fuel strategic program decisions regarding marketing communications, content creation and distribution, and campaign response
- Define key performance indicators for campaigns and the methodology for reporting and dashboard creation
- Lead the analysis to identify cause-effect relationships between marketing actions and customer behavior, blending the data to provide recommendations for future strategy and tactics
- Lead the orchestration of data sources, data requirements and implementation timelines
- Developed custom analytics dashboards to monitor key performance indicators and drive data-informed decision making.
- Serve on the BI Operating Committee as the marketing liaison, helping triage and to continuously prioritize requests
SENIOR MARKETING ANALYST
SEMPRIS, LLC
01.2015 - 02.2016
- Manage all internal and external analytics and reporting and present business performance analysis and strategies to executives
- Utilized advanced analytics tools to monitor campaign performance, making data-driven adjustments as necessary for optimal results.
- Analyzed customer feedback data to improve overall user experience and satisfaction levels across multiple touchpoints.
- Manage up to 75 advertisers creative, placement, and reporting to optimize performance and results
- Manage all internal merchandise product development, performance analysis & internal print and production process
FIREFIGHTER
ROGERS FIRE DEPARTMENT
Rogers, MN
01.2022 - Current
- Responded to emergency medical calls to perform lifesaving procedures and other emergency medical services.
- Utilized technical expertise in operating specialized firefighting equipment such as aerial ladders, hydraulic extrication tools, and thermal imaging cameras.
- Laid and connected hoses, connected hydrants, operated fire hoses nozzles and directed water streams as part of fire suppression activities at active scenes.
- Contributed to positive outcomes during multi-agency responses by effectively collaborating with law enforcement personnel, paramedics, and other emergency service providers.
- Collaborated with fellow firefighters to execute efficient firefighting strategies, mitigating property damage and loss of life.
- Drove and operated structural pumpers, tankers, ladders, and service vehicles to aid in rescue operations.
MARKETING ANALYST
SEMPRIS, LLC
02.2013 - 01.2015
- Generated reports and provided analysis to senior leadership
- Developed innovative product solutions based on individual client's needs
- Optimized call center client performance
- Collaborated with marketing and creative teams on design and production of marketing materials
- Prepared detailed marketing and merchandising forecasts
- Served as key contact between the marketing department and the rest of the company
ASSOCIATE MARKETING ANALYST
SEMPRIS, LLC
05.2011 - 02.2013
- Managed P&Ls of call center clients
- Analyzed performance of call center programs to identify the best opportunities for optimization
- Completed strategic competitive analysis by assessing strengths and weaknesses of competitors
Education
Bachelor of Arts - Economics
Saint John's University
Collegeville, MN05-2011
Skills
- Data, Insights, and Analysis
- Leadership and Management
- Sales Strategy
- Sales Reporting
- Marketing Strategy
- Technology Framework
- Budget Analysis
- P&L Analysis & ROI
- GTM Strategies
- Data-driven decision making
- Verbal and written communication
- Strategic account development
- Contract negotiation
- Client relationship management
Accomplishments
- Domo Revenue Attainment Recognition: Q4 2024 for 125% of recurring ACV quota
- Protolabs Top Performer Award: 2017 and 2018 for contributions and impact to strategic objectives
- PARATECH Rescue Award: 2024 for complex extrication and rescue incident
- First Responder Award: 2024 from the I94 West Chamber Chamber of Commerce for a high-risk aerial rescue
Timeline
CORPORATE ACCOUNT EXECUTIVE
DOMO
08.2022 - Current
FIREFIGHTER
ROGERS FIRE DEPARTMENT
01.2022 - Current
MARKETING ANALYTICS MANAGER
POLARIS
04.2021 - 08.2022
SENIOR MANAGER - MARKETING TECHNOLOGY & ANALYTICS
LEGRAND AV
03.2020 - 04.2021
MARKETING MANAGER, DATA & ANALYTICS
PROTOLABS
02.2018 - 03.2020
SENIOR MARKETING DATA ANALYST
PROTOLABS
02.2016 - 02.2018
SENIOR MARKETING ANALYST
SEMPRIS, LLC
01.2015 - 02.2016
MARKETING ANALYST
SEMPRIS, LLC
02.2013 - 01.2015
ASSOCIATE MARKETING ANALYST
SEMPRIS, LLC
05.2011 - 02.2013
Bachelor of Arts - Economics
Saint John's University
Similar Profiles
ADAM MILLERADAM MILLER
Snowflake Strategic Partnership, Enterprise AE at DOMOSnowflake Strategic Partnership, Enterprise AE at DOMO
Lowell WalkerLowell Walker
Senior Technical Advisor at DOMOSenior Technical Advisor at DOMO
Jennee MooreJennee Moore
Customer Success Manager at DomoCustomer Success Manager at Domo