Summary
Overview
Work History
Education
Skills
References
References
Timeline
Generic

Eric Smith

New Milford

Summary

Seasoned CEO with proven leadership skills and track record of driving organizational growth. Experienced in strategic planning, business development, operational management, and team leadership. Notable success in capitalizing on new business opportunities, increasing profitability, and managing business relationships. Instrumental in achieving corporate goals through hands-on involvement in all aspects of business operations. Experienced in managing media budgets of $25M - $100M+

Overview

16
16
years of professional experience

Work History

CEO

NerdVision
08.2018 - Current
  • Company Overview: Currently, the CEO of NerdVision, a digital media company primarily focused on paid search, social media, mobile, video, and CTV. A strong roster of national financial services, B2B, B2C e-commerce, and international clients currently.
  • Oversee all financial management for the organization, including coordination with the accounting group, payroll, benefits, P&L, and cash flow.
  • Manage key client relationships with over $25 million in media spend under management.
  • Manage multiple campaigns through SA360, CM360, Google Ads Editor, direct platform work in Google Search, Discovery, and YouTube, DSP, LinkedIn, Bing, Hulu Ad Manager, Facebook Business Manager, and TikTok.
  • Directed strategic initiatives to enhance company growth and market presence.
  • Fostered a collaborative culture among diverse teams to drive innovation.

Executive Director

eEffective
09.2016 - 08.2018
  • Company Overview: Reporting directly to CEO and working with client at C-Suite level, led the strategy, planning and execution teams for Capital Group/American Funds client, driving 20% increase in KPIs, including the launch of their first Twitter Tic Toc campaign.
  • Under my stewardship, and implementing a strategic mix of OTT, native, social, cross-device, video, DMP and high impact channels, we grew revenue 170% in two years.
  • Responsible for a team of 15 running programmatic, social, native, paid search and direct to publisher strategy, planning and buying.
  • Senior strategy and leadership for Trunk Club (a Nordstrom Company), Gaylord Hotels (a Marriott Company), Cardlytics, Winstar World Casino, Panasonic, Guess Watches, Seiko, and Ariat.
  • Management of programmatic media and ad operations teams with OTT, video, in-read video, connected TV, mobile, PMP, DSP, DMP, and display components across 150+ campaigns.
  • Execution across offline (print, audio) and digital efforts (video, display, social, high impact, native, email) in support of client KPIs across multiple stakeholders in a complex and highly matrixed organization.
  • Led GDPR implementation across organization including POVs for clients.
  • Whitepaper publishing for both programmatic TV and the value of industry benchmarks.

Group Account Director

Accordant Media
10.2015 - 11.2016
  • Company Overview: Grew KAYAK programmatic campaigns to $250K per month while leading a team and client portfolio that included Squarespace, Peloton, PalTalk, Invaluable, Amtrak, and Nature’s Bounty.
  • Worked directly with C-Suite on product development and company roadmap.
  • Implemented mobile SDK tracking for in-app performance analytics.
  • Led strategic account planning for multiple client campaigns.
  • Facilitated regular client meetings to discuss campaign performance and updates.

Media Director

Ogilvy & Mather
09.2014 - 10.2015
  • Company Overview: Led a team of 120 digital planners and buyers on the IBM global account. Launched the IBM Watson campaign, negotiated over $8M in added value, and served as the primary C-Suite contact for all media buying activities for the $75M+ annual budget.
  • Reporting directly to buying group CEO.
  • Direct client relationships with global C-Suite executives.
  • Management of digital performance marketing across the global market with supervision and direction to offices in Europe, LatAm, AP, China and Japan.
  • Supervision of all aspects of B2B digital marketing including content syndication, display, mobile, social, programmatic, and search.
  • Responsible for client engagement across 5 business categories.
  • Developed bridge between media and analytics, global planning templates, and channel mix optimization standard.

Vice President of Client Service

Mediassociates
01.2010 - 09.2014
  • Company Overview: Instituted a combined analytics and digital media team driving $2.5M in incremental revenue in support of brands like Black & Decker, Winstar World Casino, Guess Watches, and VUDU.
  • Launched the McAfee “most dangerous celebrity” campaign, and led the SolarCity account driving increase revenue that contributed directly to IPO.
  • Oversaw strategic marketing initiatives to enhance brand visibility and engagement.
  • Led cross-functional teams to develop innovative media solutions for clients.

Education

BFA -

University of Colorado at Boulder
01.1999

US Navy
01.1994

Skills

  • Data analysis
  • Team leadership
  • Crisis management
  • Client relationship management
  • Strategic planning
  • Financial management

References

References available upon request.

References

References available upon request.

Timeline

CEO

NerdVision
08.2018 - Current

Executive Director

eEffective
09.2016 - 08.2018

Group Account Director

Accordant Media
10.2015 - 11.2016

Media Director

Ogilvy & Mather
09.2014 - 10.2015

Vice President of Client Service

Mediassociates
01.2010 - 09.2014

BFA -

University of Colorado at Boulder

US Navy

Similar Profiles

CREATE PROFILE