Summary
Overview
Work History
Education
Affiliations
Timeline
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Eric Terrones

New York,NY

Summary

Results-driven leader in product strategy, marketing and client solutions with over a decade of expertise in the digital and programmatic technology space. Experienced in translating complex concepts into compelling solutions, leading global go-to-market strategies and building trusting relationships to influence and drive value for both internal stakeholders and external client decision makers.

Overview

11
11
years of professional experience

Work History

GLOBAL PRODUCT LEAD, DISPLAY & VIDEO 360

Google
06.2021 - Current
  • Develop relationships with agency investment leads and a deep understanding of media buying to influence product strategy and launch enhancements that drive incremental efficiency and value for agency programmatic reservations.
  • Lead all programmatic reservation product launches for DV360 including setting market requirements, leading global GTM and sales activation strategies and conducting customer feedback sessions (including responding to bugs/issues) resulting in 18% YoY revenue growth for the platform's agency media buying workspace.
  • Develop and lead senior level change management for a new business process in a heavily matrixed organization to structure priority sales request product intake to better align cross functional stakeholders, create more effective decisioning and improve internal transparency of roadmap results and launch timelines.
  • Leverage strong relationships and proactive engagement with senior agency customers to secure public case studies, senior level quotes for external marketing and lock in strategic/joint speakers to promote Google products for live events (i.e. NewFronts) to ensure Google maintains it's strong positioning in market.

DIRECTOR, PRODUCT MARKETING

MediaMath
08.2019 - Current
  • Lead go-to-market strategy and develop clear positioning/value messaging focused on innovative programmatic supply chain technology products
  • Build materials for internal and external training, sales enablement and product utilization including presentations, case studies, POVs, technical FAQs
  • Establish cross-functional alignment with leadership, product, marketing and commercial stakeholders for strong product release, growth and adoption
  • Support in-market sales efforts as the supply chain product ambassador to close top buyer candidates & onboard premium publisher partners
  • Collaborate with Ecosystem & Activation teams to develop and bring partner-lead solutions to market and facilitate custom client solutions

DIRECTOR, STRATEGIC SOLUTIONS

Nexstar Digital | Platform Group (formerly LKQD)
02.2016 - 08.2019
  • Develop & manage cross-functional initiatives for launch, adoption and successful execution of new video platform products and features for publishers
  • Partner with sales & marketing to drive content strategy and value messaging for sales collateral and both internal and external communications
  • Develop and present product sales strategy trainings, live product demonstrations and support in-market sales initiatives
  • Established as the video platform expert with deep expertise in product, competitive intel and programmatic video industry knowledge
  • Create and manage all interdepartmental processes including collaboration between sales, marketing, operations, finance and product
  • Lead senior-level client discussions including strategic partnership meetings, QBR's, product review & tech consultation

SENIOR MARKETING MANAGER, PRODUCT

Neudesic
12.2015 - 02.2016
  • Create technical market messaging based on business and market insights for a leading enterprise systems & app integration product
  • Build impactful internal and customer-facing materials that communicate business value and unique product advantages
  • Lead development of new product website including design, content and copy for maximizing lead generation and SEO
  • Execute digital marketing strategies including digital display, video, SEO and AdWords that support lead-generation and drive ROI
  • Develop, manage and execute inbound and outbound lead generation campaigns
  • Drive market awareness through media partnerships and technology analyst relations programs

ASSOCIATE DIRECTOR, PRODUCT MARKETING

Viant Technology
03.2015 - 12.2015
  • Develop and execute marketing plans for innovative advertising technology products to achieve market penetration and product expansion
  • Successfully communicate product features, client benefits and technical functionality through development of collateral & sales knowledge material
  • Manage and articulate product positioning, messaging, and marketing strategy
  • Manage competitive intelligence processes and industry research to uncover opportunities for new product features & differentiators
  • Work cross functionally with product development, client services and sales teams to develop and execute programs
  • Work directly with marketing communications to design product trainings and internal & external communication plans and materials

MANAGER, DELIVERY

Specific Media, a Viant Company
02.2014 - 02.2015
  • Manage a team of 5 Campaign Managers to successfully execute $26MM in digital ad revenue across multiple agencies, brands & ad formats
  • Develop and present comprehensive training programs for optimization strategy, new product knowledge and new ad formats
  • Serve as both an AdOps and Sales facing point of escalation to find profitable, client-focused solutions and prevention plans
  • Work cross functionally with Analytics, Intelligence and Sales teams to ensure effective cross department collaboration
  • Ensure all campaigns are run with cost efficiency in order to meet mandated gross profit goals

Education

Bachelor of Arts - Business Administration - Marketing

California State University, Fullerton
Fullerton, CA

Affiliations

President, American Marketing Association

  • CSUF Collegiate Chapter President, 1 year Member
  • Vice President of Public Relations, 2 years

Timeline

GLOBAL PRODUCT LEAD, DISPLAY & VIDEO 360

Google
06.2021 - Current

DIRECTOR, PRODUCT MARKETING

MediaMath
08.2019 - Current

DIRECTOR, STRATEGIC SOLUTIONS

Nexstar Digital | Platform Group (formerly LKQD)
02.2016 - 08.2019

SENIOR MARKETING MANAGER, PRODUCT

Neudesic
12.2015 - 02.2016

ASSOCIATE DIRECTOR, PRODUCT MARKETING

Viant Technology
03.2015 - 12.2015

MANAGER, DELIVERY

Specific Media, a Viant Company
02.2014 - 02.2015

Bachelor of Arts - Business Administration - Marketing

California State University, Fullerton

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