Photoshop
Eric Van Kirk
Phoenix,AZ
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Director of Research and Development
Bravous Esports
07.2017 - 12.2021
- Developed the Bravous Field Boxes for use during Bravous in person events
- Portable networked console sets designed for quick & easy deployment
- Develop training materials and best practices for deployment and implementation of Bravous equipment and coaching processes
- Generated an infrastructure for Bravous corporate location expansion nationwide
- Used multiple sources of information and broader stakeholder views to develop solutions and recommendations.
SR. Digital Marketing & Campaign Specialist
StoneAge, Inc.
03.2023 - 03.2025
- Researched, proposed, implemented, and managed company transition from Pardot to Marketo
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Organized assets by collecting data from camera media, transcoding video, and audio files and managing file backup to digital asset management system.
- Created short-form videos, animated gifs and motion graphics for social media posts.
Director of Audio and Visual Production
Bravous Esports
07.2017 - 12.2021
- Generation of Twitch Overlays for day to day content and competitive streams
- Oversee audio and visual best practices and presentation for all broadcasts
- Development of Bravous production standards and hardware requirements
- Procurement and deployment of all hardware and software
- On-air commentary and discussion for Bravous events
Director of Research & Development and Manufacturing
GameTruck Licensing
10.2014 - 12.2021
- Development of additional products and services for the GameTruck Franchise system
- Optimization and and overhaul of trailer systems to improve the quality of events
- Development of the Gameplex portable gaming system
- Construction of Gameplex systems for deployment
- Development of Gameplex Large Format Event systems
- Development and upkeep of the GameTruck Licensing office network
- Upkeep and purchasing of all computers and electronics for office use
- Oversee all Audio/Video production for franchise communication and training
Director of Experiential Marketing
GameTruck Licensing
10.2014 - 12.2021
- Negotiation of promotions with National and Multinational brands for marketing products and games during GameTruck events
- Product and payments in excess of $4m annually
- Plan and develop deployment optimizations for all franchises nationwide to ensure timely deployment to meet with agreed contractual milestones
- Oversight of hardware and software distribution for programs on all trailers and franchises
- Oversight of National prize giveaways during promotion periods
- Oversee all Audio/Video production for established events and national contests
Director of Franchise Operations
GameTruck Licensing
10.2014 - 12.2021
- Analysis of franchise territories for expansion and reorganization
- Negotiate additional territory expansion to ensure franchise longevity in their area
- Streamline franchise sales process
- Establishing milestones and training materials to more efficiently expand the company
- Streamline franchise asset purchasing
Marketing Representative
V.I.P. Mortgage, Inc.
12.2021 - 03.2023
- Manage a pool of 110 Loan Officers to ensure proper market representation
- Work with Loan Officers to develop an individual marketing strategy as well as co-marketing strategies with Realtors
- Plan and develop multi-deployment marketing campaigns
- Design and edit marketing materials, including business cards, postcards, brochures, & booklets
- Train Loan Officers and coworkers on in depth use of marketing systems
- Meet with prospective partners to show how VIP can help their business
Sales and Account Management
Copperstate Restaurant Technologies
01.2012 - 05.2014
- Sold and Upgraded Restaurant Point of Sale, Digital Signage, and Online Ordering
- Sole Key Account Manager for nearly 500 client relationships throughout the State of Arizona
- Consulted clients with current POS systems to ensure proper function and use, and assist in assuring that their system and procedures are within the scope of PCI-DSS standards
- Oversaw client migrations from Windows XP to Win7, following the end of Microsoft Extended Support
- Exceeded Quota of $750k in sales 2 years in a row
- Developed and implemented a user-friendly PCI-Compliant Wireless Network
Licensed Realtor & Property Manager
Magnum Opus Realty
07.2008 - 01.2012
Sales/Operations Manager
Ultimate Electronics
05.2007 - 07.2008
Regional Manager of Team Member Training
CompUSA Inc.
03.2000 - 05.2007
Education
High School Diploma -
Desert Vista High School
Phoenix, AZ1999
Skills
- Promotional planning
- Sales funnel management
- Marketing automation
- Performance reporting
- Metric monitoring
- Advertising
- Compliance
- Google analytics
- Campaign monitoring
- Scheduling control
Certification
Dell/SonicWALL Sales Certification
Payment Card Industry Professional Certification
A+ Certification training
MCSE Certification training
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementWork from home optionCompany CultureFlexible work hoursSoftware
Illustrator
InDesign
After Effects
Audition
Premier
Marketo
Salesforce
Pardot
Top of Mind
MS Office
Acrobat
Timeline
SR. Digital Marketing & Campaign Specialist
StoneAge, Inc.
03.2023 - 03.2025
Marketing Representative
V.I.P. Mortgage, Inc.
12.2021 - 03.2023
Director of Research and Development
Bravous Esports
07.2017 - 12.2021
Director of Audio and Visual Production
Bravous Esports
07.2017 - 12.2021
Director of Research & Development and Manufacturing
GameTruck Licensing
10.2014 - 12.2021
Director of Experiential Marketing
GameTruck Licensing
10.2014 - 12.2021
Director of Franchise Operations
GameTruck Licensing
10.2014 - 12.2021
Sales and Account Management
Copperstate Restaurant Technologies
01.2012 - 05.2014
Licensed Realtor & Property Manager
Magnum Opus Realty
07.2008 - 01.2012
Sales/Operations Manager
Ultimate Electronics
05.2007 - 07.2008
Regional Manager of Team Member Training
CompUSA Inc.
03.2000 - 05.2007
High School Diploma -
Desert Vista High School
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