Photoshop
Eric Van Kirk
Phoenix,AZ
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
25
25
years of professional experience
1
1
Certification
Work History
SR. Digital Marketing & Campaign Specialist
StoneAge, Inc.
03.2023 - 03.2025
- Project managed the full transition from Pardot to Marketo, including platform setup, data migration, team training, and workflow optimization.
- Planned, built, and executed all internal and external email campaigns, improving deliverability and engagement through targeted segmentation and A/B testing.
- Managed digital asset libraries by organizing and maintaining file systems for campaigns, ensuring consistent and efficient access for the marketing team.
- Collaborated with cross-functional teams to align campaign strategies with broader business goals, driving consistent brand messaging across channels.
- Leveraged Marketo and analytics tools to track campaign performance, providing actionable insights to stakeholders for continual improvement.
Marketing Representative
V.I.P. Mortgage, Inc.
12.2021 - 03.2023
- Planned, developed, and executed email and social media campaigns for over 110 Mortgage Brokers, ensuring consistent brand messaging and local market alignment.
- Created, tested, and optimized multi-touch marketing campaigns using A/B testing strategies to improve engagement and conversion rates.
- Designed and edited a wide range of marketing materials—including business cards, postcards, brochures, and booklets—using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, and After Effects).
- Collaborated with Loan Officers and Realtors to develop personalized co-marketing strategies tailored to specific markets and client needs.
- Trained internal teams on the use of marketing systems and tools, improving adoption, campaign execution efficiency, and overall marketing ROI.
- Provided ongoing creative support and quality control to ensure professional, compliant, and on-brand content across all channels.
Director of Research & Development / AV Production
Bravous Esports
07.2017 - 12.2021
- Led the development and deployment of Bravous Field Boxes for use at live events, enhancing participant experience and streamlining event operations.
- Created training materials and best practices for the setup and use of Bravous equipment and coaching processes, supporting internal scalability and franchise growth.
- Engineered the infrastructure that enabled Bravous corporate expansion nationwide, aligning technical capabilities with operational goals.
- Designed and implemented Twitch overlays for daily and competitive streaming, elevating the brand’s broadcast quality and viewer engagement.
- Directed all audio/visual production for events and content, ensuring high-quality standards across broadcasts, contests, and branded media.
- Established Bravous production standards and hardware specifications, leading procurement and full-cycle deployment of AV equipment and software.
- Applied strategic analysis and stakeholder input to develop scalable solutions that addressed both technical and operational challenges.
Director of R&D, Experiential Marketing, & Franchi
GameTruck Licensing
10.2014 - 12.2021
- Led the development of new products and services for the GameTruck franchise system, enhancing event offerings and expanding the brand’s market presence.
- Directed the design, construction, and deployment of the Gameplex portable gaming system and large-format event setups, increasing flexibility and event scalability.
- Overhauled and optimized trailer systems to improve event quality, customer experience, and operational efficiency for franchisees nationwide.
- Researched, proposed, and executed experiential marketing campaigns in collaboration with Nintendo, Hasbro, and Activision Blizzard—showcasing products to over one million kids through immersive, hands-on experiences.
- Managed national promotions including the launches of the Nintendo WiiU, Switch, and Switch Lite, as well as Activision's Skylanders IP, generating over $4M annually in promotional value.
- Oversaw franchise infrastructure, including procurement and maintenance of hardware, software, and systems critical to daily operations and customer experience.
- Created and delivered comprehensive training materials and franchisee communications to support onboarding, operations, and brand consistency across the network.
- Analyzed franchise territories for strategic expansion and reorganization, negotiating boundary changes to support long-term franchise success.
- Streamlined franchise sales and asset procurement processes, improving efficiency and reducing operational overhead.
Director of Experiential Marketing
GameTruck Licensing
10.2014 - 12.2021
- Negotiation of promotions with National and Multinational brands for marketing products and games during GameTruck events
- Product and payments in excess of $4m annually
- Plan and develop deployment optimizations for all franchises nationwide to ensure timely deployment to meet with agreed contractual milestones
- Oversight of hardware and software distribution for programs on all trailers and franchises
- Oversight of National prize giveaways during promotion periods
- Oversee all Audio/Video production for established events and national contests
Director of Franchise Operations
GameTruck Licensing
10.2014 - 12.2021
- Analysis of franchise territories for expansion and reorganization
- Negotiate additional territory expansion to ensure franchise longevity in their area
- Streamline franchise sales process
- Establishing milestones and training materials to more efficiently expand the company
- Streamline franchise asset purchasing
Sales and Accounts Manager
Copperstate Restaurant Technologies
01.2012 - 05.2014
Licensed Realtor & Property Manager
Magnum Opus Realty
07.2008 - 01.2012
Sales/Operations Manager
Ultimate Electronics
05.2007 - 07.2008
Regional Manager of Team Member Training
CompUSA Inc.
03.2000 - 05.2007
Education
High School Diploma -
Desert Vista High School
Phoenix, AZ1999
Skills
- Promotional planning
- Sales funnel management
- Marketing automation
- Performance reporting
- Metric monitoring
- Advertising
- Compliance
- Google analytics
- Campaign monitoring
- Scheduling control
Certification
Dell/SonicWALL Sales Certification
Payment Card Industry Professional Certification
A+ Certification training
MCSE Certification training
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCareer advancementWork from home optionCompany CultureFlexible work hoursSoftware
Illustrator
InDesign
After Effects
Audition
Premier
Marketo
Salesforce
Pardot
Top of Mind
MS Office
Acrobat
Timeline
SR. Digital Marketing & Campaign Specialist
StoneAge, Inc.
03.2023 - 03.2025
Marketing Representative
V.I.P. Mortgage, Inc.
12.2021 - 03.2023
Director of Research & Development / AV Production
Bravous Esports
07.2017 - 12.2021
Director of R&D, Experiential Marketing, & Franchi
GameTruck Licensing
10.2014 - 12.2021
Director of Experiential Marketing
GameTruck Licensing
10.2014 - 12.2021
Director of Franchise Operations
GameTruck Licensing
10.2014 - 12.2021
Sales and Accounts Manager
Copperstate Restaurant Technologies
01.2012 - 05.2014
Licensed Realtor & Property Manager
Magnum Opus Realty
07.2008 - 01.2012
Sales/Operations Manager
Ultimate Electronics
05.2007 - 07.2008
Regional Manager of Team Member Training
CompUSA Inc.
03.2000 - 05.2007
High School Diploma -
Desert Vista High School
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