Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Timeline
Generic

Eric Velli

Denver,CO

Summary

Marketing and sales operations professional in the B2B tech space, aiming to create more sophisticated technology environments for scale.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Senior Manager, Marketing Operations

Quantum Metric
02.2023 - Current
  • Worked closely with the VP of Global Growth Marketing to architect the marketing technology infrastructure.
  • Dedicated to accurate measurement of marketing performance in HubSpot, SFDC, Google Analytics and Tableau.
  • Managed a marketing operations team that built and executed on tactical campaign processes.
  • Responsible for the design and enforcement of processes including lead imports & integrations, routing, scoring, MQL automation, email nurture, form strategy, chatbots and more.
  • Collaborated closely with sales leadership and operations teams to set up SLA infrastructure and MQL follow-up process.
  • Heavily involved in budget planning & allocation, new vendor/technology evaluation and management.

Senior Marketing Operations Manager

Quantum Metric
01.2022 - 02.2023

Marketing Operations & Analytics Manager

Quantum Metric
10.2020 - 01.2022

Marketing Operations Specialist

Quantum Metric
08.2019 - 10.2020

Revenue Operations Strategist

New Breed Revenue
09.2018 - 07.2019
  • Advised clients and implemented marketing and sales system architecture for optimal marketing/sales alignment, campaign processes, integrations and data integrity
  • Consulted with key stakeholders to implement Salesforce processes, solve technical issues, and establish scalable practices for lead management and governance.
  • Managed renewals and maintained a high level of client satisfaction

Growth Specialist

New Breed Revenue
03.2018 - 09.2018
  • Conducted demos of software, coordinating effectively with internal teams for co-selling
  • Converted cold prospects to intro meetings through a variety of contact methods, with a focus on new business
  • Implemented a target account strategy, conducting pre-call research and high-quality prospecting
  • Managed proposals and Salesforce opportunities, ensuring pipeline data accuracy.

Business Development Representative

New Breed Revenue
10.2017 - 03.2018

Market Insights Intern

E*TRADE
06.2016 - 08.2016

Sales Intern

Dell Technologies
06.2015 - 08.2015

Business Development Intern

Georgeson
05.2015 - 06.2015

Education

Bachelor's Degree - Marketing, Entrepreneurship

University of Vermont
01.2017

Skills

  • Marketing Automation

  • CRM/Database Management

  • Lead Routing/Scoring

  • Project Management

  • People Management

  • SFDC Administration

  • Marketing Analytics

  • B2B Marketing Strategy

Certification

Salesforce Certified Administrator (SCA) - Salesforce

Hobbies and Interests

Music Producer/DJ (Vibewise)

Freestyle Skiing

Traveling

Timeline

Senior Manager, Marketing Operations

Quantum Metric
02.2023 - Current

Senior Marketing Operations Manager

Quantum Metric
01.2022 - 02.2023

Marketing Operations & Analytics Manager

Quantum Metric
10.2020 - 01.2022

Marketing Operations Specialist

Quantum Metric
08.2019 - 10.2020

Revenue Operations Strategist

New Breed Revenue
09.2018 - 07.2019

Growth Specialist

New Breed Revenue
03.2018 - 09.2018

Business Development Representative

New Breed Revenue
10.2017 - 03.2018

Market Insights Intern

E*TRADE
06.2016 - 08.2016

Sales Intern

Dell Technologies
06.2015 - 08.2015

Business Development Intern

Georgeson
05.2015 - 06.2015

Bachelor's Degree - Marketing, Entrepreneurship

University of Vermont

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Eric Velli