Marketing, Culture, Travel, Family and Faith
Eric Williamson
San Antonio,TX
Summary
Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
28
28
years of professional experience
Work History
President
Elevation Consulting Group
01.2015 - Current
- Responsible for engagement of new and existing strategic partners
- Drive value across multiple platforms to increase value for our partners
- Work closely with partners to develop personalized marketing and communication strategies
- Evaluate current business model and revise as necessary to increase profitability
- Increase brand exposure through targeted media campaigns
- Oversee all client activation to ensure value and drive ROI
- Develop strategic platforms within events to raise awareness of partners brand and involvement in event
- Created all new corporate sales and media kits for concerts, trade shows, sporting events.
Vice President
Dallas Wings (WNBA)
01.2016 - 01.2017
- Identify and create new streams of sponsorship revenue and strategically cultivate to secure them
- Create and oversee all sales initiatives for the franchise
- Create, implement and oversee all service and activation initiatives as they pertain to client fulfillment
- Oversee all renewals and maintain high retention rate
- Manage $400K budget for marketing and sales promotions
- Oversee all game day activities as they pertain to client activation, hospitality and experiential opportunities
- Develop dynamic sales presentation
- Develop rate card and pricing policy
- Work in collaboration with other departments to ensure fulfillment and new development of new business platforms and brand elevation.
Sales and Marketing Director
Pinnacle Entertainment - Retama Park
01.2015 - 01.2016
- Created new corporate partnership line of business at Retama Park generating $95K in year one
- Managed the Group Sales department increasing year over year revenue by 20%
- Managed all external communications for Retama Park
- Oversee all television, radio, print and social assets including approval of all content
- Manage $750K media advertising budget
- Oversee 78 promotional event nights at Retama Park to include large scale concerts, corporate events and social functions
- Point of Contact of all outside vendors
- Created all new corporate sales and media kits to increase brand awareness in greater San Antonio area
- Managing support staff of six (6) including Group Sales, Marketing Coordinator, Fan Education, Track Announcer, Fan Education and all interns.
General Manager
Learfield Sports Properties
01.2013 - 01.2015
- Managing $3 million in business partnership for Road Runners Sports Properties
- Personal Sales of $1.8 million
- Oversee the entire Road Runners Sports Network to include all television and radio assets
- Developing and pitching packages designed to meet the client's and university's needs
- Closing new business
- Coordinating with vendors and appropriate University personnel to ensure all contract fulfillments are executed within scope
- Fulfilling advertising/sponsorship packages
- Entertaining existing and new sponsors during hospitality and athletic events
- Managing support staff.
General Manager
Troy IMG Sports Marketing
01.2013 - 01.2015
- Accountable for the profit generation of over $350,000 in NEW business and $1 million overall goal
- Personally, responsible for $1 million plus in annual revenue through the sale of digital content, in stadium signage, print, television, and radio outlets
- Conducted marketing and promotions activities to include operations across all sports including golf, volleyball, football, basketball and baseball
- Successfully planned and conducted annual golf tournament and other customer appreciation initiatives for all Troy IMG Clients; nearly 130 participants annually
- Successfully managed and activated sponsorship fulfillment and asset trafficking for more than 100 corporate partners
- Designed and executed strategic marketing campaigns that often-included social media outlets such as Facebook and Twitter
- Represented Troy IMG college at multiple conferences and special industry-related events
- Conducted review of and presented recommendations for inventory pricing, sales strategy, sales timelines and revenue forecasting
- Prospected, cultivated, and closed prospective clients with use of a consultative sales approach
- Managed a group of 6-10 game day staff with a focus on the organization of large scale events and sponsorship activation
- Reviewed all financial reports, estimated projected hard costs, developed annual CY budget for property
- Coordinated all print, radio and television advertising including Executive Producer for the Troy IMG Radio Network including the flagship station and twelve (12) other network stations around the state.
Assistant Athletic Dir Marketing & Event Management
Troy University (Troy, AL)
01.2006 - 01.2009
- Developed and implemented the Troy Athletics marketing plan
- Established and cultivated relationships with corporate sponsors and local city government officials
- Conducted management review of all advertising programs from development to print
- Measured success of programs and made corrective measures when necessary
- Evaluated customer satisfaction and overall game day mission accomplishment
- Developed and controlled yearly budget; track all promotional costs against proposed budget
- Managed all game day events at all athletic arenas from set up to take down including staff across multiple sports and venues to include all marketing and corporate partner assets.
Owner and Manager
Williamson Construction Co.
01.2004 - 01.2006
- Developed business plans; Tracked all costs against proposed budgets.
Manager
51st Services Squadron
01.2003
- Developed and implemented detailed safety plans for Osan Golf Course
- Supervised daily operations in the Pro Shop.
Business Manager
CNN NewsStand - CNN
01.1998 - 01.2001
- Assisted the Vice President with the development of yearly budgets and forecasting
- Managed a $13 Million show budget; the largest in CNN history at the time
- Managed 133 employees in three cities (Atlanta, New York, Los Angeles)
- Served as Contracting Officer for all vendor accounts.
Media Relations Coordinator
Portland Trailblazers
01.1997 - 01.1998
- Media relations support for Portland Trailblazers.
Education
Master of Science - Sport Management / Business Administration
Troy University
Troy, AL05-2008
Bachelor of Science - Sport And Fitness Management/ Communications
Georgia Southern University
Statesboro, GA05-1998
Skills
- Strategic Planning
- Business Development
- Performance Management
- Expense Tracking
- Staff Development
- Marketing
Accomplishments
IWHS Employee of the year 2021
Assistant Vice President Region 2 6A TAPPS (2021 -2023)
Texas Athletic Directors Association Member
Commanding General Award for outstanding achievement Osan Airbase Osan, South Korea
Affiliations
- Teas High School Athletic Association
Work Preference
Work Type
Full TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CultureCareer advancementHealthcare benefitsStock Options / Equity / Profit SharingCertification
Certified USA Swimming - Swim Coach
Interests
Timeline
Vice President
Dallas Wings (WNBA)
01.2016 - 01.2017
President
Elevation Consulting Group
01.2015 - Current
Sales and Marketing Director
Pinnacle Entertainment - Retama Park
01.2015 - 01.2016
General Manager
Learfield Sports Properties
01.2013 - 01.2015
General Manager
Troy IMG Sports Marketing
01.2013 - 01.2015
Assistant Athletic Dir Marketing & Event Management
Troy University (Troy, AL)
01.2006 - 01.2009
Owner and Manager
Williamson Construction Co.
01.2004 - 01.2006
Manager
51st Services Squadron
01.2003
Business Manager
CNN NewsStand - CNN
01.1998 - 01.2001
Media Relations Coordinator
Portland Trailblazers
01.1997 - 01.1998
Master of Science - Sport Management / Business Administration
Troy University
Bachelor of Science - Sport And Fitness Management/ Communications
Georgia Southern University
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