Eric Zapfe

• Lead digital experience for largest digital category growth drivers. Responsible for leveraging analytics, customer feedback, and UX insights to drive conversion improvement & implement category strategy
• Defined, streamlined, & continue to evolve team scope, roles and responsibilities since the inception of the team
• Lead category taxonomy, product type, & aspect optimizations to improve findability and data integrity in both internal & external search
• Create proactive category strategies to optimize for the upcoming season
• Spearhead test & learn initiatives with Adobe Target team, leveraging learnings to implement permanent experience changes
• Partner with merchandising team to execute category priorities, promotions, and bring marketing efforts to life on site while optimizing the funnel for conversion
• Manage a team that is responsible for leveraging real time search & browse insights to drive optimization, click through rate, & conversion while decreasing exit and null rate
• Cultivate a winning team culture by providing continuous coaching, teaching & feedback while listening to the needs of others
• Build relationships by bridging the gap between the business, technical partners, and vendors
• Manage internal partnerships & define ways of working to drive synergies amongst the team

• Owned largest category P&L and item catalog on Walgreens.com
• Built strategy & executed largest revenue driving item launch in the history of the company
• Collaborated cross functionally with store merchants, creative, campaign management, digital marketing, supply chain and suppliers to deliver digital first and Walgreens exclusive product launches
• Managed both warehouse & dropship supplier partnerships to optimize product assortment & drive sales growth with regular communication and meeting cadence
• Presented execution & growth plans to leadership, building trust & relationships across the organization
• Launched first to Walgreens beauty box and virtual try on tool for makeup
• Managed and trained a team responsible for item set up and execution of category strategy

• Curated omni-channel and web exclusive assortment for global beauty owned brands, prestige beauty, & baby while optimizing distribution space.
• Optimized online & offline marketing strategies with the partnership of the digital marketing team
• Collaborated with brick and mortar merchants to achieve category goals
• Partnered with suppliers, customer service, supply chain, promo planning, and creative to ensure flawless customer experience

• Worked cross-functionally with supply chain, merchandising and accounts payable to track and report on $275M+ in sales
• Developed and lead training programs for a 45+person team on system applications ranging from Excel to Business Objects
• Developed a scorecard to align with financial targets and monitor progress to reach sales and profit targets
• Presented financial analysis and performance scorecards to senior leadership

• Collaborated with direct &cross functional teams along with vendors to help develop a business plan & streamline business practices
• Developed sustainable practices to help streamline everyday processes
• Aligned with category financial targets and monitored progress to reach $775 million sales goal
• Helped promote Walgreens culture through divisional engagement team to plan and execute team events

• Responsible for maintaining and growing two of the largest departments in the company
• Ensured merchandising and presentation standards are met
• Taught, coached, and motivated a successful sales team of 13+ salespeople
• Planned, promoted, and executed a successful department business plans
• Partnered with regional merchandisers and buy team to maintain adequate inventory and curate assortment

• Partnered with the department manager in all aspects of opening a new store
• Planned, promoted and executed portions of the business
• Recognized as top performer in July 2011