Erica Carnathan, MSCS
Collierville,TN
Summary
Visionary growth and operations leader with a solid history of developing strong teams, maximizing organizational assets, and refining processes, steering organizations toward success through strategic initiatives and effective resource management. Skilled at identifying challenges and leveraging them into opportunities, significantly enhancing company growth and profitability.
Overview
17
17
years of professional experience
Work History
Founder
Victory Gardens, LLC
Collierville, TN
04.2024 - Current
- Founded a nature-inspired product brand driven by a shared passion with my son, and the spirit of the Victory Garden movement for food security and environmental sustainability.
- Designed and executed social media audience growth strategies that resulted in 260 new followers in under 45 days.
- Implemented an automated technology stack for Meta advertising and email CRM workflows, integrating Meta, Zapier, Klaviyo, and Wix.
- Managed landing page and lead magnet strategies to grow the potential customer email list to over 500 emails in under 30 days.
Sr Manager, Commercial Excellence Data Science
Smith and Nephew
Cordova, TN
10.2022 - 03.2024
- Served as the strategic data science council leader, meeting monthly with global commercial and operations executives to review and rank projects and priorities for over 10 ongoing workstreams for internal process improvement, which resulted in a 7% increase in sales in under 8 months of implementation in 2023.
- Owner and principal architect of a custom, in-house joint reconstruction surgical instrument and implant logistics system that provided demand planning, shipment tracking, demand signals, and ROI reporting metrics, expected to contribute to an estimated $200 million in cost savings per year by 2025.
- Designed and led the deployment and change management of an internal robotics financial deal request mobile application that reduced standard contract preparation time from 60 to 2.5 days, contributing to a 68% sales increase within the first 9 months of deployment.
- Led the development and implementation of an internal pricing requests processing in-house tracking system to optimize pricing improvements projected to save $50,000 per month in price decline.
- Saved $1 million per year by reducing market intelligence data services costs, optimizing vendor contracts, and building out in-house solutions to replace previously outsourced functionality.
- Established the first commercial data science team.
Sales, Marketing and Operations Manager
Smith and Nephew
Cordova, TN
03.2021 - 10.2022
- Established the first commercial analytics team in Costa Rica (later transitioned to the first data science team in commercial) to design and develop automated dashboards and application solutions.
- Created team processes and implemented Jira Agile project management tools as our development process framework.
- Responsible for implementing the first U.S. Joint Reconstruction sales leadership stack rankings and standardized quarterly internal business reviews for sales leaders.
- Consolidated siloed internal and external reporting data marts by leading a SAS Institute SAS Viya (hosted internally on AWS) server implementation, and the integration with Redshift, MySQL, and Azure SQL data warehouses.
Sr. Business Analyst, Sales and Ops US Orthopedics
Smith and Nephew
Cordova, TN
10.2019 - 03.2021
- Partnered with operations and commercial executives to develop strategies to address challenges from COVID shutdowns, which resulted in the implementation of custom applications and reports to measure expected surgical case volumes for weekly board reporting.
- Designed, developed, and deployed the beta version of a scalable surgical instrument logistics management system, and deployed it to a beta user base to collect demand planning information on new customers to prepare for the surgical instrument needs to support the new account.
- Led an initiative that enabled executives to make product portfolio management decisions with brand additions and removals, based on a new product hierarchy that provided a tactical brand performance report view for the U.S. Joint Reconstruction business.
- Designed an enterprise-level customer insights reporting dashboard, segmenting surgeons and hospitals based on sales volume compared with sales growth, that incorporated multiple advanced visualizations.
Principal Pricing Optimization Analyst
Smith and Nephew
Cordova, TN
09.2018 - 10.2019
- Managed national customer pricing rebate payments based on contract performance for the Orthopedics, Sports Medicine, and Wound divisions for $3 million in annual customer payouts.
- Led user acceptance testing as the Orthopedics business unit SME for a global ERP implementation.
- Created annual pricing initiatives that added an increase of $500K in revenue.
- Provided national contract performance reporting to executives on IDN and GPO contract performance.
Pricing Optimization Analyst
Smith and Nephew
Cordova, TN
04.2016 - 08.2018
- Developed pricing initiative strategies and executed them annually to increase sales by $500,000 to $900,000 per year.
- Provided monthly explanations for US Ortho, Sports Med, and Wound sales performance driven by price, volume, or mix fluctuations to US sales, marketing, and finance executives.
- Designed and executed an ambulatory surgery center pricing evaluation and internal request functionality integrated into the U.S. sales pricing request and processing tool.
- Principal developer responsible for enhancing and maintaining the U.S. sales field pricing request process tool.
Business Systems Analyst
Covenant Dove, LLC
Bartlett, TN
10.2014 - 04.2016
- Managed the overall strategy and implementation of the electronic medical record and billing system (Allscripts Homecare) reconfiguration for the Ark Hospice business unit.
- Drove the system security compliance transformation by redefining access privileges based on clinical licensing and the latest rule from the Office of the Inspector General.
- Authored the project charter, and developed and led the execution strategies for the Ark Hospice business unit EMR system reconfiguration in collaboration with the CIO and clinical leadership to bring the system into compliance.
Founder/Consultant
Dashalytics
Collierville, TN
07.2011 - 10.2014
- Prescription drug data analysis and patient dashboard development
- Chiropractic billing, clinical data analysis, practice process optimization, HIPAA compliance, and revenue cycle management consulting.
- Zounds Hearing Aid Device Market Intelligence Reporting and Campaign Strategy Consulting.
- System configuration of the commercial construction billing and management dispatch system.
Business Analyst, Data Analytics and Reporting
OptumRx
Frisco, TX
09.2009 - 04.2011
- Spearheaded the creation of a best-in-class MicroStrategy in advanced analytics, client management, enterprise dashboard.
- Led the solution design strategy and execution of the Pharmacy Benefit Management reporting tools, and dynamic dashboards used by client management, account managers, and clinical pharmacists.
Business Analyst, Client Management
OptumRx
Frisco, TX
03.2008 - 09.2008
- Led the optimization of the creation of 100+ client quarterly business reviews by partnering with actuarial services to enhance the tool with VBA programming. This initiative reduced the business review preparation process from two weeks to a few hours.
- Led the deployment of the new quarterly business review creation process across multiple client management teams, while dually collecting information from the execution process, which also served as the pilot for a future initiative to automate using MicroStrategy dashboard technology.
Education
Master of Science - Computer Science
Colorado Technical University
Colorado Springs, CO05-2022
Bachelor of Science - Business Management
Christian Brothers University
Memphis, TN12-2007
Skills
- Effective communication
- Interpersonal skills
- Resource allocation
- Strategic thinking
- Decision-making
- Adaptability and flexibility
- Process improvements
- Start-up operations
Timeline
Founder
Victory Gardens, LLC
04.2024 - Current
Sr Manager, Commercial Excellence Data Science
Smith and Nephew
10.2022 - 03.2024
Sales, Marketing and Operations Manager
Smith and Nephew
03.2021 - 10.2022
Sr. Business Analyst, Sales and Ops US Orthopedics
Smith and Nephew
10.2019 - 03.2021
Principal Pricing Optimization Analyst
Smith and Nephew
09.2018 - 10.2019
Pricing Optimization Analyst
Smith and Nephew
04.2016 - 08.2018
Business Systems Analyst
Covenant Dove, LLC
10.2014 - 04.2016
Founder/Consultant
Dashalytics
07.2011 - 10.2014
Business Analyst, Data Analytics and Reporting
OptumRx
09.2009 - 04.2011
Business Analyst, Client Management
OptumRx
03.2008 - 09.2008
Master of Science - Computer Science
Colorado Technical University
Bachelor of Science - Business Management
Christian Brothers University
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