ERICA M. CHIPMAN
Somerville,MA
Summary
Innovative Marketing leader with 3+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
5
5
years of professional experience
Work History
Content Writer
Peace Of Mind Nannies
2020.01
- Write blogs for company
- Update social media platforms on daily basis
Campaign Manager
IDG TechNetwork
2021.08 - Current
- Enhanced campaign performance by developing and implementing targeted marketing strategies.
- Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Managed multi-channel campaigns for increased brand visibility and customer engagement.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
Hostess
Heritage Of Sherborn
2019.05 - 2019.08
- Posted on Social media to spread awareness
- Carryout side work jobs
- Seated guests properly
- Answered phone calls in a professional manner
Education
Bachelor of Science - Marketing
Roger Williams University
Bristol, Rhode Island05.2021
Holliston High School
Holliston, Massachusetts05.2017
Skills
- CRM Management
- Team Collaboration
- Strategic Marketing
- Campaign Planning
- KPI Tracking
Accomplishments
- MS Excel - Prepared and formatted project reports, spreadsheets for client review.
- Generated average of %178,898 in one month.
Activities
- Sports, Spring Track, 04/2015, 06/2017
- Sports, Soccer, 09/2013, 11/2016
- Sports, Basketball, 12/2013, 12/2015
- Community, Mississippi Mission Trip, 07/2016
- Community, CCD Peer Leader, 09/2015, 05/2016
- Clubs, American Advertising Federation, RWU, 2019, 2020
Coursework
- Marketing Principles
- International Marketing
- Advertising Principles
- Advertising Campaigns
Timeline
Campaign Manager
IDG TechNetwork
2021.08 - Current
Content Writer
Peace Of Mind Nannies
2020.01
Hostess
Heritage Of Sherborn
2019.05 - 2019.08
Bachelor of Science - Marketing
Roger Williams University
Holliston High School
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