ERICA CONLAN
San Diego,CA
Summary
Results-driven marketing leader with 9+ years in the digital space, specializing in brand partnerships, influencer strategy, and the creator economy. Proven track record of driving measurable ROI through creative collaboration, cross-functional leadership, and data-informed strategy. Experienced in managing enterprise partnerships and delivering high-impact, scalable programs.
Overview
8
8
years of professional experience
Work History
Creator Growth Partner
LTK (RewardStyle)
02.2023 - 05.2025
- Managed a portfolio of 15+ enterprise-level brands, driving $7M+ in booked revenue in the first year.
- Led influencer marketing initiatives that expanded brand reach and increased conversion rates.
- Pitched and launched one of the company’s first Media Boosting campaigns, resulting in a 150% increase in campaign spend.
- Spearheaded the first multi-country influencer campaign with improved tracking systems.
- Mentored new team members and enhanced program success.
- Developed go-to-market strategies and built long-term creator relationships.
Interim Creator Growth Account Executive Manager
LTK
06.2024 - 11.2024
- Led a team of 5 Account Executives, providing coaching and strategic support.
- Drove a 180% increase in goal attainment during the interim leadership period.
Senior Brand Partnerships Manager
Giving Assistant
03.2020 - 01.2022
- Managed top-tier affiliate partnerships, leading to a 23% revenue increase.
- Conducted quarterly business reviews to optimize campaign performance.
- Expanded partnerships to generate $2.8M+ in new revenue.
Strategic Partnerships Manager
Tapjoy Inc
04.2019 - 03.2020
- Developed affiliate marketing campaigns for enterprise brands, increasing company revenue by 23%.
- Sourced and built strategic partnerships.
- Led corporate social responsibility initiatives.
Account Manager
CJ Affiliate
05.2017 - 04.2019
- Managed a team of 2, driving efficiency and campaign success.
- Created and executed strategies for 300+ brands, achieving 53% YoY sales growth.
- Launched first nonprofit-brand collaboration, earning industry award nomination.
Education
Bachelor's - Retailing and Consumer Sciences
University of Arizona
Tucson, AZ01.2015
Skills
- GTM Strategy
- Influencer Strategy
- Brand Strategy
- Affiliate Marketing
- Looker
- Periscope
- Microsoft Suite
- Salesforce
- Hubspot
- Creator Sourcing
- Creator IQ
- Tubular
- Digital media expertise
Timeline
Interim Creator Growth Account Executive Manager
LTK
06.2024 - 11.2024
Creator Growth Partner
LTK (RewardStyle)
02.2023 - 05.2025
Senior Brand Partnerships Manager
Giving Assistant
03.2020 - 01.2022
Strategic Partnerships Manager
Tapjoy Inc
04.2019 - 03.2020
Account Manager
CJ Affiliate
05.2017 - 04.2019
Bachelor's - Retailing and Consumer Sciences
University of Arizona
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