ERICA COTTRILL
Glendale,CA
Summary
Dynamic, result-oriented professional with a successful track record in the retail sales industry. Articulate and persuasive in dealing with management, peers, staff, and diverse clientele. Consistently meets and exceeds corporate sales goals, while mentoring staff to improve customer satisfaction. Strong decision-making, leadership, managerial, and marketing skills.
Overview
28
28
years of professional experience
Work History
Advanced Skincare Manager
Nordstrom
Los Angeles, CA
06.2014 - Current
- Volume on West Coast and top 3 in region year to date
- Grew business from 170K – 2 million in 8 years
- Developed a team of like-minded associates to model under my management to grow sales and volume
- Trained and educated customers and our beauty team and co-workers
- Created home grown events, master classes, spa events, spa facials, floor facials and consultations
- Developed morning show, to show and sell the newest trending hero products
- Beauty influencer
- Effective communication and partnership with vendors, free lancers, and corporate management
- Developed consistent clientele list and outreach
- Pacesetter, top sales yearly in Nordstrom Americana store and company
- All star award for superb customer service
- Stock call outs, inventory control, counter reports, visuals, testers, gifts, and organization to make business happen
- Shrinkage, line assignment goals, and events goals
- Closing and opening MIC (manager in charge)
- Digital sales and consultations on skincare and other beauty concerns
- Beauty stylist program to create live interaction through social media on Nordstrom App
- Test pilot for product videos for Nordstrom.com
- Helped grow Kylie Skincare, keeping us number 1 for two years out of 18 stores
- This success helped us launch 1 of only 5 stores fortunate to get a Kylie counter and expand into cosmetics
- Quarterly meetings with management
- Consistent training and product knowledge and provided beauty summits.
Head of Operations/ Store Manager
Possch Boutique
Los Angeles, CA
01.2014 - 05.2014
- Responsible for store operations, payroll, accounts payable and receivable
- Worked directly with store designers and vendors
- Responsible for visual merchandising of store windows and store layout
- Responsible for Human Resources and corporate structure regarding employee work rules.
Store Manager/Stylist
Geox/ Ecco/ J. Stephens/Group Nine/ RMG
Los Angeles, CA
12.2008 - 01.2014
- Working in high end specialty fashion forward luxury imported leather shoe sales
- Responsible for coordinating store sales plans based on volume and goals set by corporate office, including meeting budget and sales quotas
- Responsible for maintaining client book and growing client base
- Responsible for analytical reports and training store personnel
- Responsible for attending trade/trunk shows and seasonal buying to launch new products
- Responsible for visual merchandising of store windows and store layout
- Responsible for working directly with vendors and specialty orders for clients and store events.
District Sales Manager
AVON
Los Angeles, CA
04.2010 - 01.2011
- Responsible for opening new accounts and cold call sales
- Responsible for training new sales associates on company business, product presentation, and direct selling techniques
- Mentored new sales associates to build company business and grow district sales
- Attended conferences on new products, business trends, prospects and marketing plans.
Regional Sales Manager
Comfortex
Los Angeles, CA
05.2005 - 11.2008
- Developed leads and maintained a viable network of business contacts and prospective clients to consistently meet assigned sales quotas
- Analyzed client needs and cost parameters; formulated appropriate product packages; and made effective sales presentations
- Negotiated and secured sales, developing existing accounts and acquiring new business accounts
- Processed and tracked fulfillment of customer orders resolved customer problems and ensured total customer satisfaction
- Opened manufacturers and fabricators
- In charge of training and seminars to educate the consumer on product profile, marketing and advertising to promote business products
- Prospect new business accounts and maintained a top twenty-five clientele database
- Designed discount programs for individual businesses
- Accomplished and received award in 2005 within first six months of employment for being 10 % over sales goal.
Sales Representative
Selective Eyewear Elements
Los Angeles, CA
05.2003 - 05.2005
- For European based custom designed optical company
- Skilled at developing sales to peak performance; training expertise in needs assessment / solution selling / consultative selling / market research / pricing / overcoming objectives / negotiating contracts / sales closing / customer support
- Turned around an underperforming store, accelerating store sales in 2004 to the prior year’s revenue
- Established new client’s accounts, 30% increase over previous year.
Store Manager
The Body Shop
Pittsburgh, Los Angeles, PA, CA
03.1997 - 05.2003
- For U.K
- Based skin care company; responsible for selling spa/skin care products and luxury cosmetics
- Consistently exceeded sales goals, above average status of corporate expectations
- Increased store sales by 20% in 2002
- Demonstrated skills in building relationships and customer loyalty in a highly competitive market, achieved top sales representative 5 consecutive months
- Trained and advised representative on effective sales presentations, sale strategies, corporate police and procedures
- Assisted marketing department in designing store advertising layout and visual merchandising design
- Responsible for working within assigned budgets and managing P&L.
Education
Bachelor of Fine Arts -
Point Park University
Erica
Skills
- Excellent managerial, customer service and communication skills Detail and team oriented Highly motivated, strong planning and organizational skills Proven sales record, excellent product presentation and understanding client rapport
- Computer proficiency: MS Word, MS Excel, MS PowerPoint, and MS Outlook
- Profit analysis and comparison to develop accounts and territories through the use of management plans, wholesale and distribution
Timeline
Advanced Skincare Manager
Nordstrom
06.2014 - Current
Head of Operations/ Store Manager
Possch Boutique
01.2014 - 05.2014
District Sales Manager
AVON
04.2010 - 01.2011
Store Manager/Stylist
Geox/ Ecco/ J. Stephens/Group Nine/ RMG
12.2008 - 01.2014
Regional Sales Manager
Comfortex
05.2005 - 11.2008
Sales Representative
Selective Eyewear Elements
05.2003 - 05.2005
Store Manager
The Body Shop
03.1997 - 05.2003
Bachelor of Fine Arts -
Point Park University
Erica
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