Summary
Overview
Work History
Education
Skills
Timeline
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Erica Cross

San Diego,CA

Summary

Sales and Marketing professional with reputation for consistently delivering impactful marketing strategies, campaign ideation, client reputation management, and sales funnel management. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on meeting organizational goals.

Overview

4
4
years of professional experience

Work History

Sales and Marketing Manager

Accent Awnings
02.2022 - Current
  • Formulated tailored SEO strategy that improved visibility of niche products effectively increasing 50% of targeted keywords to first page rankings.
  • Implemented cohesive branding strategy across advertising platforms including PPCs, PPLs, print ads, and social media.
  • Spearheaded rebranding project involving development of new website, logo, tagline, and brand pillars increasing positive client testimonials and website traffic.
  • Achieved significant year-over-year growth in lead generation on platforms like Yelp Google, Microsoft, and Facebook.
  • Conducted sales outreach through various channels including calls, emails, and meetings leveraging digital resources.
  • Enhanced PPC conversion rates by 85% via strategic ad creation, tracking, and detailed performance reporting; successfully maintaining a 50% closing ratio during peak season.
  • Integrated new software into marketing strategies to elevate brand reputation and internal operations.
  • Delivered outstanding ROI reports exceeding 300% for ten months during 2023 and 2024; exceeded 500% ROI for seven months.

New Business Account Manager

Taylor & Pond Marketing Firm
10.2021 - 02.2022
  • Developed expertise in selling web development, SEO, content creation, PPC, social media, email marketing, and influencer marketing services to high profile clients.
  • Facilitated daily meetings with prospective clients and handcrafted custom, branded PowerPoint proposals.
  • Prepared scope of work contracts and efficiently onboarded new client information and branding materials.
  • Collaborated with teams to enhance campaign, promotional, and branding strategies.
  • Managed social media presence for Taylor & Pond, creating monthly content calendars across platforms like Facebook, LinkedIn, Instagram & company website.
  • Oversaw company blog topic ideation, editing and publishing and conducted internal interviews for content development.
  • Sourced wardrobe and props for in-house brand model shoots and coordinated client visits in studio.

Education

Bachelor of Arts - Communications

California State University San Marcos
05.2021

Skills

  • Project management and organization
  • Branding and campaign strategy
  • Communication and client management
  • Content creation and copywriting
  • Collaboration with executives
  • Proactive problem-solving

Timeline

Sales and Marketing Manager

Accent Awnings
02.2022 - Current

New Business Account Manager

Taylor & Pond Marketing Firm
10.2021 - 02.2022

Bachelor of Arts - Communications

California State University San Marcos

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