Erica Devaney
Tega Cay,SC
Summary
Experienced Editorial Director with a demonstrated history of working in media and marketing. Skilled in Digital Strategy, Editorial Planning, SEO Copy, Editorial Processes, Copywriting, UX Copy and Strategy, Paid Social, Legal Compliance, Editing and Management. Graduated from Appalachian State University with a degree in Journalism.
Overview
14
14
years of professional experience
Work History
Editorial Director, CNET.com
Ziff Davis
09.2024 - Current
- Continuation of same role under new parent company, Ziff Davis.
Editorial Director, CNET.com
Red Ventures
03.2023 - 09.2024
- Led team of 20+ writers, editors and video producers within multiple verticals of CNET.com, including Sleep, Wellness, Broadband, Home Technology and Security.
- Implemented strategic monthly content planning in collaboration with SEO teams to prioritize the right work at the right time.
- Collaborated with other editorial leaders, as well as marketing, commerce and partnerships teams to ensure success of our monthly and yearly goals.
Editorial Director, Home Services
Red Ventures
02.2020 - 03.2023
- Owned content strategy for the Home vertical of sites and businesses at Red Ventures, including SaveOnEnergy.com, Allconnect.com and MyMove.com.
- Managed team of 16+ writers, editors and content designers across the home services industry.
- Worked with SEO and business leaders to create and implement an SEO content strategy for each site.
- Led a workshop to create a brand pyramid and persona for sites, and implemented new brand strategy across the entire team.
Senior Content Strategist
Red Ventures
02.2019 - 02.2020
- Developed a content production strategy from the ground up to produce content at scale.
- Managed a team of editors across 5 different verticals, including insurance, movers, broadband, HVAC, and credit cards and banking.
- Managed remote and in-office employees, as well as a team of 20+ freelancers.
- Drove content strategy for home security websites for our partners, including creating and writing new paid search landing pages and working directly with designers on page layouts.
Content Strategist
Red Ventures
02.2018 - 02.2020
- Wrote and edit targeted, on-brand digital marketing content for landing pages, paid social ads, paid social ad copy and more for major brands.
- Collaborated with digital marketing analysts, SEO analysts and designers to develop content strategies and tactics.
- Created detailed plans for content creation including page templates, publication schedules, editorial calendars, topic generation and messaging themes.
- Audited existing content to recommend tactics for improvement.
- Managed a team of 6+ copywriters, edited their work and drove team priorities and deadlines.
Senior Copy Editor
Red Ventures
12.2016 - 02.2018
- Worked across multiple sites and brands in both editorial and content design.
- Managed and edited work for more junior writers, implementing content calendars, strategies and deadlines and giving feedback.
- Collaborated with SEO and business leads on goals and priorities.
Copy Editor
Red Ventures
02.2014 - 12.2016
- Edited work of teammates on RV's telco businesses.
- Created and implemented the process for legal review of all work with DIRECTV and Verizon. Translated feedback and for teammates and coordinated quarterly offer change updates across dozens of sites.
- Collaborated with design on site redesigns and wrote content for both paid search landing pages and editorial articles.
South/Southeast Regional Head
Musiqtone
01.2011 - 01.2015
- Led the south/southeast regional team for Musiqtone.com
- Scheduled interviews and reviews for regional team
- Wrote album reviews, show reviews and interviews of local, regional and national bands
Copywriter
Red Ventures
08.2011 - 01.2014
- Wrote long form SEO content that adhered to brand standards for DIRECTV, HughesNet and other telco providers.
- Managed deadlines and content calendars.
- Worked with SEO to implement keywords and suggestions into copy with the goal of ranking content.
- Began editing and providing feedback for other teammates.
Education
Journalism -
Appalachian State University
Boone, NC05-2011
Skills
- Editorial Processes
- Management and Team Development
- Content Planning and Strategy
- Mentorship and Coaching
- Copy Editing
- Collaboration
Timeline
Editorial Director, CNET.com
Ziff Davis
09.2024 - Current
Editorial Director, CNET.com
Red Ventures
03.2023 - 09.2024
Editorial Director, Home Services
Red Ventures
02.2020 - 03.2023
Senior Content Strategist
Red Ventures
02.2019 - 02.2020
Content Strategist
Red Ventures
02.2018 - 02.2020
Senior Copy Editor
Red Ventures
12.2016 - 02.2018
Copy Editor
Red Ventures
02.2014 - 12.2016
Copywriter
Red Ventures
08.2011 - 01.2014
South/Southeast Regional Head
Musiqtone
01.2011 - 01.2015
Journalism -
Appalachian State University
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