Erica Devaney | Editorial Director
Tega Cay,SC
Summary
Experienced Editorial Director with 10+ years in diverse content roles. Proven expertise in content development and editorial oversight, maintaining high standards and consistency. Strategic thinker aligning editorial content with business goals for impactful results. Creates collaborative environments to enhance productivity and teamwork.
Overview
14
14
years of professional experience
Work History
Consultant, Editor, Writer
Freelance
01.2025 - Current
- Evaluates client needs and expectations, establishing clear goals for each consulting engagement. Provided recommendations for McAllister & Quinn, a grant consulting firm, on ways to improve content with SEO-friendly tactics.
- Offers editing and writing services on long- and short-form content.
Editorial Director, CNET.com
Red Ventures and Ziff Davis
03.2023 - 01.2025
- Led team of 20+ writers, editors and video producers for multiple verticals of CNET.com, including Sleep, Wellness, Broadband, Home Technology and Security, driving over 5 million sessions per month and over 200,000 YouTube views, while ensuring high quality output and hands-on testing.
- Implemented strategic monthly content planning in collaboration with SEO teams to prioritize the right work at the right time.
- Implemented updates to page templates to showcase author expertise, hands-on testing information and product scoring to increase EEAT signals.
- Increased content production by over 100% on each vertical without compromising on quality standards by implementing strategic monthly planning and resourcing.
- Increased video team's output by 50% each month by grouping similar tasks and adding new ways to showcase on-camera talent expertise.
- Collaborated with other editorial leaders, as well as marketing, commerce and partnerships teams to ensure success of our monthly and yearly goals.
- Built an Expert Review Board of doctors to ensure all complex health content was accurately presented. Increased on-page EEAT signals.
Editorial Director, Home Services
Red Ventures
02.2020 - 03.2023
- Owned content strategy for the Home Services sites and businesses at Red Ventures, including SaveOnEnergy.com, Allconnect.com and MyMove.com. Partnered with business leaders to revamp and improve underperforming or under-resourced content teams.
- Managed a team of 16+ writers, editors and content designers, directly hiring and training many new hires.
- Worked with SEO and business leaders to create and implement a unique SEO content strategy for each site.
- Increased content production on Allconnect.com by 300% over a period of 4 months by adding one new writer and strategically planning content updates.
- Started an editorial team for MyMove.com. Created editorial franchises and a monthly publishing calendar for the sales team to take to market.
- Grew the SaveOnEnergy.com content team from 1 writer to a team of 3 editors, 4 writers and 1 publisher to increase output and showcase the team's expertise in the energy industry.
- Led workshops to create a brand pyramid and personas for multiple sites, and implemented new brand strategy across the entire business, creative and content team.
Senior Content Strategist, Ignite Team
Red Ventures
02.2019 - 02.2020
- Developed a content production strategy from the ground up to produce content at scale across dozens of websites including Bankrate.com and MyMove.com.
- Scaled content production from 50 articles a month to over 800 by hiring and training in-house editors and building an expert freelance network.
- Created and implemented quality standards and process for entire content team. Created scoring rubric for freelance work to ensure quality.
- Managed remote and in-office employees, as well as a team of 20+ freelancers, across 5 different verticals, including insurance, movers, broadband, HVAC, and credit cards and banking.
Content Strategist
Red Ventures
02.2018 - 02.2020
- Wrote targeted, on-brand digital marketing content for landing pages, paid social ads, paid social ad copy and more for major brands.
- Drove content strategy for home security websites for our partners, including creating and writing new paid search landing pages and working directly with designers on page layouts.
- Collaborated with digital marketing analysts, SEO analysts and designers to develop content strategies and tactics.
- Created detailed plans for content creation including page templates, publication schedules, editorial calendars, topic generation and messaging themes.
- Audited existing content to recommend tactics for improvement.
- Managed a team of 6+ copywriters, edited their work and drove team priorities and deadlines.
Senior Editor
Red Ventures
12.2016 - 02.2018
- Wrote long- and short-form copy, edited, and worked directly with designers for multiple partner sites for major brands, including ADT and TruGreen, Cox Cable and proprietary site Safety.com.
- Managed and edited work for a team of 4 junior writers, implementing content calendars, strategies and deadlines and giving feedback.
- Collaborated with SEO and business leads on goals and priorities.
Editor
Red Ventures
02.2014 - 12.2016
- Created and implemented the process for legal review of all work for our partnerships with DIRECTV and Verizon. Owned direct communication with the DIRECTV and Verizon legal teams.
- Translated partner feedback for teammates and coordinated quarterly offer updates across dozens of sites.
- Collaborated with designers and developers on site redesigns.
- Wrote content for both paid search landing pages and editorial articles.
- Edited work for 6 teammates on the Red Ventures branded telco businesses.
South/Southeast Regional Head
Musiqtone
01.2011 - 01.2015
- Led the south/southeast regional team for Musiqtone.com
- Scheduled interviews and reviews for regional team
- Wrote album reviews, show reviews and interviews of local, regional and national bands
Copywriter
Red Ventures
08.2011 - 01.2014
- Wrote long form SEO content that adhered to brand standards for DIRECTV, AT&T, HughesNet and other telco providers.
- Managed deadlines and content production calendars.
- Worked with SEO to implement keywords and suggestions into copy with the goal of ranking content.
- Began editing and providing feedback for other teammates.
- Trained teammates on brand style guides.
Education
Journalism -
Appalachian State University
Boone, NC05-2011
Skills
- Editorial Processes
- Content Planning and Strategy
- Hiring and Team Development
- Mentorship and Coaching
- Teamwork and Collaboration
- Organizational Change
- Editing for Quality
- Brand Consistency
- Task Prioritization
- Content Operations
- Leading Through Change
- Managing Multiple Teams and Workstreams
Industry Expertise
- Health and Wellness
- Sleep
- Broadband and Cable
- Deregulated Energy
- Solar Energy
- Car Insurance
- Home Security
- Kitchen and Home Tech
Content Expertise
- Discover/Audience-Driven Content
- SEO-Driven Content
- Brand Guidelines and Mission Statements
- Hands-On Testing
- Testing Methodology and Scoring Creation
- Social Media: Paid and Organic
- UX and Content Design
- User Research
- Long-Form YouTube Videos
- Partner and Proprietary Content Creation
- DTC Content
- Email Marketing
Timeline
Consultant, Editor, Writer
Freelance
01.2025 - Current
Editorial Director, CNET.com
Red Ventures and Ziff Davis
03.2023 - 01.2025
Editorial Director, Home Services
Red Ventures
02.2020 - 03.2023
Senior Content Strategist, Ignite Team
Red Ventures
02.2019 - 02.2020
Content Strategist
Red Ventures
02.2018 - 02.2020
Senior Editor
Red Ventures
12.2016 - 02.2018
Editor
Red Ventures
02.2014 - 12.2016
Copywriter
Red Ventures
08.2011 - 01.2014
South/Southeast Regional Head
Musiqtone
01.2011 - 01.2015
Journalism -
Appalachian State University
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