Erica Fisk
Florence,KY
Summary
Dynamic Marketing Director with a proven track record at Wine Cellar Innovations, adept in leveraging SEO, SEM, and social media to exceed marketing goals. Expert in HTML, CSS, and CRM systems, demonstrating superior project management and team leadership. Achieved significant growth through strategic campaign management and innovative product marketing, while expertly managing a $1M+ budget.
Overview
20
20
years of professional experience
Work History
Marketing Director
Wine Cellar Innovations
03.2009 - 11.2018
- Oversaw and managed all marketing department personnel, budgets, and goals, reporting to Senior VP & CEO
- Planned and executed all online and print marketing campaigns, from creative to execution
- Experienced in direct to consumer, direct to business, as well as dealer marketing cohesion
- Managed all web & database technical aspects
- Coordinated all new product launches and implementations
- Oversaw the online management and pricing attributes of an 80k SKU product library
- Organized, planned and attended all company trade shows
- Developed and managed company continued education programs for design and architect industries
- Maintained company industry relations and memberships to include NAHB, NARI, AIA and BBB
- Successfully started up and managed company Amazon platform to include both Seller and Vendor strategies, among other product marketing channels such as Overstock, etc.
- Pinterest, Facebook, Twitter marketing
- Oversaw design staff who created and maintained company web pages using HTML and CSS, maintained adequate knowledge of programming languages
- Overhauled company onsite search merchandising platform to improve overall cost per acquisition and usability
- Coordinated product photography, as well as art and graphics creation for effective merchandising
- Defined and tracked campaign effectiveness through use of analytics and reporting tools ; adjusted strategies accordingly
- Preserved brand integrity and maintained competitive research
- Proofed and approved production and printing drafts of promotional materials and all company catalogs, brochures, print flyers
- Coordinated news releases, media responses, press packets and placement of stories in national trade publications and for trade shows
- Worked diligently with upper management to promote pricing strategies while balancing firm ROI objectives
- Reviewed and edited blog posts to guarantee high content quality
- Compared agency and vendor marketing expenses against established budgets : managed a $1M + marketing budget
Website Marketing Manager
Wine Cellar Innovations
09.2002 - 03.2009
- Monitored and reported all online traffic
- Devised creative campaigns to increase visitor counts and clicks
- Optimized UI & UX page designs using a wide range of programming languages and tools
- Started company SEM & SEO goals
- Oversaw a complete redesign of company's main website channel in 2012, including synching outside company CRM to site to improve site updates and performance
- Developed two additional supporting company websites
- Developed plans for and created company's social media channels
- Developed email marketing channels for BTB & BTC channels
- Oversaw all site sales, implemented all online pricing updates
- Identified and analyzed key competitors and related products
- Maximized site traffic with proper SEO and ad usage.
- Implemented company website policies, technical procedures and standards for preserving the integrity and security of data, reports and access.
- Worked with designers and production staff to create high-quality and brand-specific ads.
National Dealer Accounts Sales Specialist
Wine Cellar Innovations
01.2001 - 06.2002
- Produced ad hoc reports and documents for senior team members.
- Copied, logged and scanned supporting quote and sale documentation, processed orders from quote to completion
- Responded to customer requests via telephone and email.
- Researched and updated all required materials needed for key national accounts.
- Started up reporting standards for all dealer sales activity
Warranty Administrator
Dodge & Volkswagen Of Florence
04.1999 - 12.2000
- Processed and managed all warranty claims with Daimler Chrysler and Volkswagon of America in a timely manner to ensure dealership claims were paid
- Attended bi-annual training and certification classes
Branch Manager
Premier Car Rental
1997 - 1999
- Manged all daily operations of an insurance replacement rental car branch
Education
Business Administration
Xavier University
Cincinnati, OHCertifications : E-Commerce, Email Marketing, SEO
EMarketing Institute
Currently Enrolled In All Access Training Courses
Boot Camp Digital
Skills
- SEO, SEM, Social media expert
- Email marketing
- Superior web analytics proficiency
- Proficient in HTML, CSS, Photoshop, various CMS, Google Search Console, CRM systems
- Amazon specialist, also adept in identifying other product marketing channels
- Campaign creative management & development
- Onsite search optimization & product merchandising pro
- Continuing education course specialist
- Practiced in onsite page optimization, UI, UX skills
- PR / Media relations
- Product marketing
- Branding
- Database management
- Budgeting
- Highly skilled at key decision making & project management leadership
- Trade show & event planning
- Team leadership & staff management
Timeline
Marketing Director
Wine Cellar Innovations
03.2009 - 11.2018
Website Marketing Manager
Wine Cellar Innovations
09.2002 - 03.2009
National Dealer Accounts Sales Specialist
Wine Cellar Innovations
01.2001 - 06.2002
Warranty Administrator
Dodge & Volkswagen Of Florence
04.1999 - 12.2000
Branch Manager
Premier Car Rental
1997 - 1999
Business Administration
Xavier University
Certifications : E-Commerce, Email Marketing, SEO
EMarketing Institute
Currently Enrolled In All Access Training Courses
Boot Camp Digital
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