Erica Fontana

• Develop and execute strategic sales plans to achieve business objectives and revenue targets.
• Identify new business opportunities and build strong relationships with potential clients to expand customer base.
• Manage team of sales here at Sonesta Select providing guidance, coaching, and support.
• Conduct market research to identify trends, competitors, and customer needs to inform sales strategies and product development.
• Prepare sales forecasts, budgets, and reports, with our revenue team, sales leader and General Managers of both hotels.
• Stay up-to-date with industry developments, market conditions, and customer preferences to identify business opportunities and refine sales strategies.
• Focusing on Kalibir, Demand 360, Dodge Construction, Furnish Finder and zoom for findings.
• Aggressively pursue competitive accounts by differentiating company from competitors and shift share within our hotels.
• Continued to rise in Occ% and revenue at both properties and increasing our Select to 35% RGI and ES Sonesta at 20%.

• Responsible of selling 6 of the main hotels in portfolio all Hilton Branded and opened two one being Marriott.
• Focused on our full service hotel and sold over 3,000 Sq.ft of banquet space.
• Executed proven strategies to hit sales quota and help company achieve goals.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations. This was mainly through Covid times.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Built lasting relationships with clients through outstanding customer service interactions.
• Prospect for new business through solicitation, networking, cold-calling. I was able to utilize the tools we had with Demand 360.
• Improve hotel visibility by conducting outside sales calls/blitzes, attending trade shows and market segment related events.
• Meet or exceed established monthly, quarterly and annual targeted sales goals and profit margins. All hotels were in the top 3 of comp set market of Troy Mi.
• Maintain an active list of accounts to ensure continuous relationship development.
• Develop and execute monthly focused and aggressive action plans and meet with ownership and GM's. -Communicate with internal business partners on upcoming group needs, VIP clients, meeting functions.
• Maintain and secure repeat business through client satisfaction and loyalty.
• Maintain knowledge of industry and trends in market, particularly amongst competitor set.
• Provide the vision, leadership, and strategy that inspires staff to deliver exceptional guest service that drives financial success
• Collaborate with hotel department leaders to define goals and objectives that are compatible with the overall hotel goals, as well as strategies for achieving them
• Create a budget to maximize profit margins while keeping costs in balance with guest satisfaction and quality of services
• Lead sales and marketing efforts by developing a targeted strategy for publicizing the hotel's services and amenities
• Establish the hotel's reputation for quality by inspecting rooms, public areas, and the surrounding grounds for cleanliness and upkeep

• Builds and strengthens relationships with existing and new customers to enable future bookings. Establish new accounts and focus on top producers in market and target accounts.
• Develops relationships within community to strengthen and expand customer base for sales opportunities.
• Executes and supports operational aspects of business booked (e.g., generating proposal, writing contract, customer correspondence).
• Kept up to date on all sales trainings on and off property.
• Understands overall market - competitors' strengths and weaknesses, economic trends, supply and demand etc. and knows how to sell against them.

• Gains understanding of location's primary target customer and service expectations; serves all customers by understanding their business, business issues and concerns, to offer better business solution.

• Recruit, select, train, and manage employees to deliver superior guest services and quality products that will lead to maximizing revenue and profitability goals
• Create and maintain customer-driven operations, empowering hotel staff to excel in superior customer care
• Develop, recommend, implement, and manage hotel's annual budget and long-term business plan
• Achieve budgeted sales and maximum profitability
• Create new programs in response to market conditions and revenue opportunities
• Protect hotel's financial assets by properly administering policies and procedures for handling cash, credit cards, accounts payable, accounts receivable, payroll and all other financial transactions
• Properly administers policies and procedures for protecting safety of guests and employees
• Prepares monthly reports for owners
• Ensures regular assessment and review of all hotel personnel by appropriate management staff
• Coordinates internal training and development programs
• Ensure hotel is in compliance with federal, state and local laws, including OSHA, EEOC, Wage Hour and Health laws
• Maintains high personal visibility throughout property and throughout community
• Any and all job duties as assigned
• Awarded 3 years of Light House Awards
• Completed all trainings within Hilton Brand