Erica Fossey
Dallas,Texas
Summary
Highly-motivated employee with desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
4
4
years of professional experience
Work History
Creative Lead
Imaginuity
Dallas, TX
03.2024 - 12.2024
- Developed our first AI virtual influencer campaign as seen here in Forbes- https://www.forbes.com/sites/kristinmueller/2024/03/20/malls-embrace-ai-based-virtual-influencers-to-engage-shoppers/
- Established relationships with agencies and freelancers to secure resources for projects.
- Developed comprehensive style guides outlining branding guidelines for use by internal teams.
- Managed a team of designers, copywriters, photographers, illustrators, videographers, and other creatives.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Organized cross-functional teams to produce creative content for campaigns.
- Directed photo shoots with external vendors to ensure quality standards were met.
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Developed and implemented successful social media campaigns to support company objectives.
Lead Media Buyer
Imaginuity Digital Marketing Agency
Dallas, Texas
06.2022 - 07.2024
- Developed, managed and tracked budgets for media buys across multiple channels- successfully leading up to 20+ different campaigns at a given time.
- Compared and negotiated rates, ad spaces, locations and outdoor media per campaign.
- Analyzed data such as market/social trends, demographics, competitive landscape, and consumer behaviors to inform decisions about media buys.
- Experiment with new platforms and channels while remaining detailed orientated through Excel, Netsuite, Circle Graphics and Asana.
- Developed relationships and led meetings with multiple media vendors in order to secure the best rates and placements for advertising campaigns.
- Coordinated with creative and accounting teams to ensure timely completion of all materials needed for successful campaigns launches.
- Led, communicated and forecasted expected CPM, GRP and ROI from proposed campaigns prior to launch.
- Trained multiple team members with day-to-day operations related to media buying processes.
- Monitored campaign performance metrics such as cost per acquisition, return on investment, impressions, reach and frequency.
- Tracked expenditures across multiple accounts while staying within allocated budgets.
Event Planner and Social Media Manager
Motis Building
Abilene, Texas
05.2021 - Current
- Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.
- Collaborated with clients to identify their goals and expectations from the event.
- Developed and implemented a comprehensive social media strategy for the company's products and services.
- Created content calendars to ensure timely delivery of posts, campaigns, and promotions on various social media platforms.
- Researched current trends in the industry to identify opportunities for growth through new social media channels.
Education
BBA - Marketing
Abilene Christian University
Abilene, TX05.2022
Skills
- Marketing and Advertising
- Proficient in Excel, Canva, wordpress, and social media
- Netsuite and Asana
- Knowledgeable in Canva and Adobe platforms
- Rate negotiations
- Content marketing
- Vendor Relationship Management
- Public Speaking
- Culture cognizant and Collaborative
- Marketing strategy
- Search engine marketing
- Ad copywriting
- Cross-channel strategy
- Account development
- Lead generation
Timeline
Creative Lead
Imaginuity
03.2024 - 12.2024
Lead Media Buyer
Imaginuity Digital Marketing Agency
06.2022 - 07.2024
Event Planner and Social Media Manager
Motis Building
05.2021 - Current
BBA - Marketing
Abilene Christian University