Erica Genson
Los Angeles,CA
Summary
Seasoned professional in executive ad operations management, known for high productivity and efficient task completion. Skilled in strategic planning, financial oversight, and communications.
Overview
7
7
years of professional experience
Work History
Senior Ad Operations Manager
Headgum
Los Angeles, California
08.2022 - Current
- Oversee the execution of all aspects of a campaign's life cycle, from setup through post-campaign analysis.
- Create, implement, and report on the performance of sales campaigns to enhance brand awareness and drive profits.
- Track and assess data to make immediate changes to underperforming strategies.
- Analyze data from various sources to identify trends in user behavior, and develop insights into potential ad opportunities.
- Maintain accurate records of all campaigns, including budgeting, performance metrics, and billing information.
Owner/Social Media Manager
The Social Spot
Los Angeles, CA
05.2020 - Current
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple Law social media platforms, such as X, TikTok, Instagram, Facebook, and LinkedIn.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
Junior Producer
Outlier Creative Agency
Los Angeles, CA
04.2022 - 07.2022
- Ideate social media content and media plans for different clients with different needs
- Help plan/market conventions and other law related events through sponsorship forms, networking, planning, and social media
- Managed creation of marketing materials, collateral and sales support tools.
Social Media Manager, Event Team
DB Creativity
Los Angeles, CA
10.2021 - 03.2022
- Develop social media marketing plans for both events and floral design.
- Run Instagram, TikTok, and Facebook on both accounts to promote events, floral products, and designs.
- Help organize and plan weddings/private events both on site and off site.
Legal Advertising/Event Media Assistant
Network Media Consultants
Los Angeles, CA
05.2019 - 02.2021
- Created campaigns and other marketing strategies on social media to further business and clients.
- Developed new leads and clients within personal injury attorneys/law-related events using networking and marketing.
- Assisted with scheduling, organizing, and spreadsheets of company for effective outreach.
Education
Bachelor’s of Science - Hospitality Management, Meeting & Event Management
University of Nevada, Las Vegas
Las Vegas, NV05.2022
Master of Science - Digital Media Management
University of Southern California
Los Angeles, CASkills
- Microsoft, Gmail, Excel, Hootsuite
- Social Media Platofrms, Adobe, Marketing
Languages
Fluent in English, Russian, & American Sign Language
Additional Information
- National Restaurant Association: ServSafe Certification
Timeline
Senior Ad Operations Manager
Headgum
08.2022 - Current
Junior Producer
Outlier Creative Agency
04.2022 - 07.2022
Social Media Manager, Event Team
DB Creativity
10.2021 - 03.2022
Owner/Social Media Manager
The Social Spot
05.2020 - Current
Legal Advertising/Event Media Assistant
Network Media Consultants
05.2019 - 02.2021
Bachelor’s of Science - Hospitality Management, Meeting & Event Management
University of Nevada, Las Vegas
Master of Science - Digital Media Management
University of Southern California