ERICA JACKSON
San Diego,CA
Summary
Sales and Marketing professional with over 5 years of successful sales experience in the event industry and social media marketing.
Overview
9
9
years of professional experience
Work History
Sales & Marketing Coordinator
Grand Tradition Estate & Gardens
11.2017 - 09.2022
- Hosted venue tours for prospective clients.
- Met with clients daily to discuss event details, pricing, and contract items.
- Achieved average of 68% closing rate for event sales.
- Customized individual cost estimates based on needs/budget.
- Updated client invoices for sales & events team.
- Planned and executed annual signature events.
- Managed personal calendar/s for upcoming venue tours and appointments.
- Communicated with clients daily via online platforms and telephonically.
- Led weekly meetings to discuss lead reports and online engagement.
- Developed entire in-house marketing department.
- Created content for in-house promotions.
- Revamped company website with new material to optimize customer experience.
- Evaluated marketing strategies to increase online engagement.
- Organized marketing calendars for future events & promotions.
- Conducted market research to increase brand awareness & current trends.
- Oversaw online presence for social media accounts & wedding website profiles.
- Ran annual and monthly marketing budget reports.
- Collaborated with sales and marketing teams to coordinate promotional activities.
- Implemented marketing strategies to generate leads and increase sales revenue.
- Examined needs, wants and spending patterns of target audience.
Waitress
Casa Estrella
09.2016 - 11.2017
Social Media Intern
Power Digital Marketing Agency
05.2016 - 01.2017
- Crafted content calendars for clients’ social media profiles.
- Generated reports using Google Analytics.
- Created engaging content to catch attention of potential customers.
- Created informative and entertaining posts for client's Twitter, Facebook, and Instagram pages.
- Strategized marketing ideas to increase brand awareness.
- Optimized social media content for maximum engagement and reach.
- Conducted daily updates to social media profiles to boost company online presence.
- Responded to comments, posts, and questions from various channels.
- Increased brand awareness and followers through comprehensive social media campaign management.
- Informed content creation and optimized campaigns using insights and analytics.
- Created customized marketing materials to increase product awareness.
- Designed paid client ads for use on diverse social media platforms.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
Event Coordinator
Del Mar Beach Resort
02.2014 - 08.2015
- Planned, organized, and managed over 100 events with exceeding guest counts of 150+ attendees.
- Reviewed event bills to confirm accuracy and approve payment.
- Arranged availability of audio-visual equipment, transportation and displays for various types of events.
- Worked closely with couples to meet wedding goals, maintain deadlines and resolve complaints or service issues.
- Worked within specific event budgets ranging from $1,000 - $50,000+
- Managed client accounts via Caterease Cater Source.
- Booked exclusive room reservations for military and families.
- Decorated event centers and private suites for VIP guests.
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Brainstormed creative event concepts and themes.
- Managed administrative logistics of events planning, event booking, and event promotions.
Education
Bachelor of Science - Business Administration, Emphasis in Marketing
California State University
San Marcos05.2017
Skills
- PROGRAMS & APPLICATIONS
- Social Media Applications
- Microsoft Office
- Google Applications
- Adobe Photoshop
- AllSeated
- Canva
- Word Press
- Intuit Quickbooks
- Brite Venue
- Nova
- Caterease Cater Source
- SKILLS
- Marketing operations
- Social Media Promotion
- Project management
- Content creation
- Generating data & budget plans
- Special event planning
- Personnel Management
- Social Media Digital Marketing
- Customer Queries
- Promotional Materials Coordination
- Maintaining Websites
- Marketing Campaign Creation
- Promotions and Marketing Strategies
- Effective Customer Communication
- Professional Networking
Timeline
Sales & Marketing Coordinator
Grand Tradition Estate & Gardens
11.2017 - 09.2022
Waitress
Casa Estrella
09.2016 - 11.2017
Social Media Intern
Power Digital Marketing Agency
05.2016 - 01.2017
Event Coordinator
Del Mar Beach Resort
02.2014 - 08.2015
Bachelor of Science - Business Administration, Emphasis in Marketing
California State University
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