Summary
Overview
Work History
Education
Skills
Professionalactivitiesandaffiliations
Valueoffered
Personal Information
Timeline
Generic

Erica Kunkle

York,PA

Summary

Dynamic, ambitious, sales leader with 20+ years of admirable career achievements and proven successful sales experience. With nearly 6 years with the worlds largest cannabis company; my journey from Pennsylvania Sales Director to Regional Vice President of Wholesale has been driven by a passion for advancing sales performance and a commitment to team leadership. At the heart of my approach lies a dedication to fostering a culture of success and collaboration, building strong relationships with customers and industry professionals, and leveraging my skills in sales and marketing to meet and exceed ambitious sales targets that will establish long-term business growth.

Overview

22
22
years of professional experience

Work History

Regional Vice President of Wholesale

Curaleaf
02.2022 - 05.2024
  • Led, motivated and managed a team of Sales Directors across 6 states.
  • Stood up and launched the Select brand in Missouri
  • Oversaw the development of budgets, forecasts, and business plans for the Central Region
  • Collaborated closely with key stakeholders on cross-regional projects and initiatives.
  • Built strong relationships with corporate leadership teams at head office level.
  • Provided guidance on operational issues such as pricing, inventory management, and product distribution.
  • Ensured compliance with all applicable laws, regulations, policies, procedures.
  • Implemented sales training programs that were aligned with the company's goals and strategies.
  • Leveraged trends in customer industries and marketplaces to shape solutions and approaches.
  • Collaborated with marketing to execute go-to market stragtegies.

Regional Sales Director

CURALEAF
, Central Region
12.2020 - 01.2022
  • Led a sales and field marketing team of 18 across 5 states including Pennsylvania, Michigan, Illinois, Ohio, Oklahoma and North Dakota.
  • Created detailed reports outlining progress towards monthly, quarterly and annual targets.
  • Developed and promoted weekly, monthly and quarterly sales objectives.
  • Monitored competitor activities and adjusted strategies to maintain competitive advantage.
  • Designed and executed sales strategies across multiple channels to increase market share.
  • Hired and motivated high-performing sales team.
  • Supported sales team members to drive growth and development.

Pennsylvania Sales Director

GRASSROOTS / CURALEAF
, PA
11.2018 - 08.2020
  • Organizational leader in start-up environment focused on revenue, brand distribution and operational efficiencies.
  • Launch Grassroots Cannabis brand in the state of Pennsylvania
  • Developed incentive programs to motivate staff towards achieving set targets.
  • Conducted market research to identify industry trends, pricing strategies and competitive landscape.
  • Hired and trained talented employees to build valuable, skilled sales team.
  • Built relationships with customers and industry professionals to establish long-term business growth.

Account Executive – Large Commercial Groups

CAPTIAL BLUE CROSS
Harrisburg, PA
08.2017 - 06.2018
  • Retain and grow business with Large Group accounts
  • Renewing existing customer contracts; Health, Life, Dental, Vision & other ancillary lines of coverage
  • Maximizing enrollment & upselling ancillary products
  • Working with internal underwriters to deliver the most competitive rates
  • Subject matter expert and resource for account decision makers
  • Develop and maintains senior-level client relationships
  • Develop and maintains relationships with brokers/consultants to successfully execute retention plans
  • Develop & deliver proposals, RPF’s and renewal presentations
  • Develop strong relationships with internal business partners to maximize customer satisfaction and profitable growth
  • Actively participates in community activities, business coalitions, and industry gatherings
  • Master and utilize CRM system to maximize success.

Sales Executive – Large Commercial Groups

CAPTIAL BLUE CROSS
Harrisburg, PA
06.2015 - 08.2017
  • Responsible for selling to new commercial business groups, for all lines of products including Health, Life, Dental, Vision and other ancillary lines
  • Develop and execute new business sales plans in assigned territory
  • Achieve annual sales goals and financial objectives
  • Attain leads, solicits and enroll prospect groups, work cold call business lists
  • Develop and maintains senior-level client relationships
  • Develop and maintains relationships with brokers/consultants to successfully execute sales plans
  • Lead the development & delivery of proposals, RPF’s and sales presentations
  • Develop strong relationships with internal business partners to maximize customer satisfaction and profitable growth.

Sales Executive – Small Commercial Groups

CAPTIAL BLUE CROSS
Harrisburg, PA
02.2013 - 06.2015
  • Responsible for selling to new commercial business groups, for all lines of products including Health, Life, Dental, Vision and other ancillary lines
  • Develop and execute new business sales plans in assigned territory
  • Achieve annual sales goals and financial objectives
  • Attain leads, solicits and enroll prospect groups, work cold call business lists
  • Develop and maintains senior-level client relationships
  • Develop and maintains relationships with brokers/consultants to successfully execute sales plans
  • Lead the development & delivery of proposals, RPF’s and sales presentations
  • Develop strong relationships with internal business partners to maximize customer satisfaction and profitable growth.

Account Manager

REQUIRE RELEASE TRACKING
Virginia Beach, VA
11.2009 - 02.2013
  • Generate and developed new business through cold calling, networking with title insurance underwriters, industry seminars, and following up on referrals from client base
  • Used marketing data to maximize sales effectiveness and efficiency by using relevant sales management tools
  • Conducted professional presentations and demonstrations of company products
  • Responsible for new customer growth, customer retention, transaction volume, and revenue growth
  • Continuously updated all customers on company product modifications, changes, and enhancements
  • Effectively attended conferences and trade shows
  • Required ability to speak to groups of up to 300 people or more
  • Prepared statistic reports and maintained expense accounts
  • Maintained professionalism, diplomacy, sensitivity, and tact in portraying the company in a positive manner.

Sales Professional

SANOFI-AVENTIS PHARMACEUTICALS
Bridgewater, NJ
04.2005 - 12.2009
  • Devised effective business plans and operational strategies to create and expand product demand
  • Developed and sustained strong relationships with key healthcare professionals in the community
  • Responsible for achieving annual sales and profit objectives for a defined territory by influencing customers through education on assigned products
  • Good negotiation and business development skills, with the proven ability to understand medical technology and communicate effectively with healthcare professionals
  • Possessed strong financial and business acumen operating in a management capacity in a sales environment
  • Analyzed sales statistics, complete timely and accurate sales reports and handle administrative functions
  • Solid professional judgment to handle employee issues in an ethical, effective, and efficient manner.

Career Development Specialist

YORK TECHNICAL INSTITUTE
York, PA
09.2002 - 04.2005
  • Delivered an energetic and informative presentation to generate quality high school leads in a 5 state territory
  • Developed, wrote and revised scripts for presentations
  • Responsible for scheduling presentations and following up
  • Initiated, developed and maintained relationships with teachers and guidance counselors
  • Planed luncheons, dinners and special events to promote customer loyalty and appreciation
  • Responsible for conversions of leads to interviews.

Education

Bachelors of Arts - Psychology

MILLERSVILLE UNIVERSITY
Millersville, PA
01.2002

Skills

  • Extremely Goal Oriented
  • Self-Motivated
  • Process Improvements
  • Business Forecasting
  • Networking
  • Client Development/Focus
  • Persuasive Communication Skills
  • Customer Relationship Building
  • Adaptability
  • Mentor/Motivator
  • Consultative Selling Approach
  • Building Teams/Culture
  • Sales Training

Professionalactivitiesandaffiliations

  • YORK COUNTY ECONOMIC ALLIANCE, Member, 2013, Present
  • PENNSLYVANIA LAND TITLE ASSOCIATION, King of Prussia, PA, Member, 2009, 2013
  • SOUTH CENTRAL CHAPTER PENNSYLVANIA LAND TITLE ASSOCIATION, Harrisburg, PA, Member, 2009, 2013
  • YORK AREA PHARMACEUTICAL REPRESENTATIVE ASSOCIATION, York, PA, Founding Member, Board of Directors, Secretary, 2007, 2010
  • ALPHA SIGMA ALPHA SORORITY, Millersville, PA, President – 2 terms, Vice President of Public Relations and Recruitment, Executive Board, Social Committee Chair, 1998, 2002
  • ORDER OF OMEGA: NATIONAL HONORARY FRATERNITY, Millersville, PA
  • PSYCHOLOGY CLUB, Millersville, PA
  • BETTY J. FINNEY COMMUNITY SERVICE AWARD, Millersville, PA, May 2002, Millersville University Psychology Dept.

Valueoffered

16 years of proven successful sales experience. 5 years with one of the largest and most respected health insurance carriers in Central Pennsylvania & 5 years of sales experience with the 3rd largest pharmaceutical company in the world! Exceptional competence in establishing and achieving personal and business goals. Track record for consistently exceeding sales goals. Consistent top ranked performer in revenue growth, market share increase, and new business development. Clearly articulate, personable, and professional with well defined presentation skills. Dedicated, self-driver, focused, and result oriented. Strong community connections and involvement in professional associations.

Personal Information

Title: SALES PROFESSIONAL

Timeline

Regional Vice President of Wholesale

Curaleaf
02.2022 - 05.2024

Regional Sales Director

CURALEAF
12.2020 - 01.2022

Pennsylvania Sales Director

GRASSROOTS / CURALEAF
11.2018 - 08.2020

Account Executive – Large Commercial Groups

CAPTIAL BLUE CROSS
08.2017 - 06.2018

Sales Executive – Large Commercial Groups

CAPTIAL BLUE CROSS
06.2015 - 08.2017

Sales Executive – Small Commercial Groups

CAPTIAL BLUE CROSS
02.2013 - 06.2015

Account Manager

REQUIRE RELEASE TRACKING
11.2009 - 02.2013

Sales Professional

SANOFI-AVENTIS PHARMACEUTICALS
04.2005 - 12.2009

Career Development Specialist

YORK TECHNICAL INSTITUTE
09.2002 - 04.2005

Bachelors of Arts - Psychology

MILLERSVILLE UNIVERSITY
Erica Kunkle