Summary
Overview
Work History
Education
Skills
Timeline
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Erica Lanter

Billings,Montana

Summary

Strategic-thinking Communications professional adept at writing, editing and shaping copy to meet specific needs, enhance perception and drive change. Decisive and focused with expertise in team leadership, program management and complex problem-solving. Maintains positive media relations and promotes specific messages.

Overview

27
27
years of professional experience

Work History

Communications Director

Care Camps Foundation
07.2022 - Current
  • Collaborates with cross-functional teams to develop cohesive messaging for product launches and announcements.
  • Conducts regular competitive analyses to identify opportunities for differentiation in the marketplace.
  • Negotiates partnerships with external vendors and influencers to expand reach and amplify brand messages.
  • Oversees website copy and social media platforms.
  • Mentored junior staff members on effective communication techniques, driving professional growth within the team.
  • Enhanced brand visibility by developing and executing strategic communication plans.
  • Provides strategic counsel to senior leadership on matters related to corporate reputation management.
  • Spearheads public relations campaigns, resulting in increased media coverage and positive exposure.
  • Creates targeted messaging for diverse audiences, ensuring relevance and impact across multiple platforms.
  • Represents company at multiple public forums and conferences.
  • Acts as point of contact for inbound media related calls.
  • Writes content for press releases, website and social media campaigns.
  • Coordinates high-profile events, elevating company's profile within the industry and community.

Dance Studio Owner

Movement Montana Arts Academy
06.2016 - Current
  • Fostered a collaborative work environment among staff members by organizing team meetings, setting clear expectations, and encouraging open communication.
  • Continuously updated knowledge of industry trends through participation in professional development opportunities like conferences or workshops.
  • Developed unique dance curriculums for various age groups and skill levels, ensuring a diverse range of offerings within the studio.
  • Built a strong online presence through social media, website updates, and email marketing campaigns to attract new clients and keep current ones informed about upcoming events or promotions.
  • Organized successful recitals showcasing students'' progress, promoting the studio''s reputation as a provider of top-notch dance education.
  • Maintained a clean, safe environment for students by enforcing strict safety guidelines during classes and regular maintenance of facilities.
  • Created a welcoming atmosphere for students by fostering an inclusive culture that values diversity in both staff members and clientele.
  • Recruited trained, and mentored talented instructors to maintain high-quality instruction across all classes.
  • Ensured legal compliance with business regulations pertaining to safety codes or labor laws through diligent record-keeping practices.
  • Enhanced customer satisfaction through consistent communication, addressing concerns, and providing tailored dance programs.
  • Increased revenue streams by offering private lessons, workshops, summer camps, and other specialized services on top of regular classes.
  • Established strong partnerships with local schools and organizations to promote the studio''s services and expand its presence in the community.

Interior Design Assistant

Kibler And Kirch
09.2021 - 07.2022
  • Ordered samples from vendors to handle presentation creation activities.
  • Provided invaluable support to lead designer during high-pressure situations while managing multiple concurrent projects.
  • Streamlined communication between clients and design team through effective coordination of meetings and followups.
  • Assisted lead designer in creating visually appealing spaces for residential and commercial clients.
  • Contributed to increased project efficiency by maintaining organized files and documentation for all design projects.
  • Conducted site visits to oversee the progress of installations, addressing any concerns or issues promptly.
  • Developed strong relationships with industry professionals such as contractors, vendors, and manufacturers to better serve client needs.

Marketing Manager

Central Wellness
09.2012 - 06.2014
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Worked with graphic designers and writers to establish theme and tone for content.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.

Communications Specialist

Billings Clinic- Billings MT
09.1999 - 03.2002
  • Streamlined internal communication processes by implementing effective communication tools and platforms.
  • Copyedited, proofread and revised company advertisements, print materials and press releases before dispersal.
  • Created persuasive sales collateral that effectively communicated product benefits, resulting in increased lead generation efforts.
  • Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
  • Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.
  • Improved employee morale by crafting engaging internal newsletters highlighting company successes and opportunities for recognition.
  • Implemented a multi-channel approach for distributing company news and updates, ensuring consistent and timely communication with stakeholders.
  • Ensured consistent brand messaging across all external communications channels, leading to a strong brand identity.
  • Collaborated with journalism and marketing teams to compile information and align company messaging.

Broadcast Journalist

KTVQ
07.1997 - 09.1999
  • Conducted thorough research to produce accurate, fact-checked stories that informed viewers about vital issues affecting their communities.
  • Conducted comprehensive research and developed targeted questions for use in guest interviews.
  • Collaborated with production team members to enhance overall broadcast quality and ensure seamless execution of live segments.
  • Developed enterprise stories that highlighted unique aspects of local culture or history, drawing attention from regional and national media outlets.
  • Assisted producers in coordinating special reports and documentaries that shed light on pressing social issues within the community.
  • Wrote pieces and news stories for online publication, coordinating images and layout to deliver proper presentation.
  • Worked collaboratively with camera crew shooting in locations, optimizing story visualization for diverse viewers.

Education

Bachelor of Science - Communications

University of Utah
Salt Lake City, UT
05.1997

Bachelor of Science - Political Science

University of Utah
Salt Lake City, UT
05.1997

Skills

  • Strategic Planning and Development
  • Written and verbal communication
  • Creative Direction
  • Internal Communications
  • Corporate Communications
  • Social Media Platforms
  • Supervising staff
  • Partnership Development
  • Event Coordination
  • Engaging stakeholders
  • Brand Messaging
  • Relationship Building
  • Microsoft Office
  • Staff Management
  • Project Management
  • Public and Media Relations

Timeline

Communications Director

Care Camps Foundation
07.2022 - Current

Interior Design Assistant

Kibler And Kirch
09.2021 - 07.2022

Dance Studio Owner

Movement Montana Arts Academy
06.2016 - Current

Marketing Manager

Central Wellness
09.2012 - 06.2014

Communications Specialist

Billings Clinic- Billings MT
09.1999 - 03.2002

Broadcast Journalist

KTVQ
07.1997 - 09.1999

Bachelor of Science - Communications

University of Utah

Bachelor of Science - Political Science

University of Utah

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Erica Lanter