Erica Ling
Tampa,FL
Summary
As an energetic and creative sales manager, with a warm and friendly nature, I'm recognized for developing sale plans to capitalize on market trends and increasing market share. I am also known for my collaborative approach to problem solving, strategic decision making, and commitment to the collective success of my distribution partners.
Overview
5
5
years of professional experience
Work History
Trade Development Manager
Congo Brands
08.2023 - Current
- Develop and ensure the execution of national and regional account strategies to maximize sales, profitability, and market share across all products.
- Cultivate and manage distributor partnerships to drive improved performance and enhance business outcomes.
- Utilize objective tools, information, and feedback to establish performance goals and assess results at both national and regional levels.
- Actively communicate with sales team, facilitating discussions and providing insights to drive informed decision-making.
- Conduct MPR & & QBR meetings with distributor leadership to track progress, monitor efforts, and adjust strategies to achieve desired outcomes across key business segments.
- Ensure distributors execute designed programs within IRI reporting chains, monitoring compliance and effectiveness.
Market Manger
Congo Brands
04.2023 - 08.2023
- Managed a team of 10 TSM(s) towards maximizing the sale and distribution of all company products in the assigned region through the establishment and appropriate execution of local and national sales programs.
- Coached TSM(s) on meeting their targets and KPIs.
- Develop and ensure the execution of national and regional account strategies and achieve sales, profit, and market share objectives for all national and regional accounts and/or programs.
- Develop, manage and maximize distributor partnerships to drive improved performance.
- Conduct monthly sales meetings to with distributor partners track, monitor and adjust efforts and produce desired outcomes in all key business segments.
Area Sales Manager
Nutrabolt (C4)
04.2022 - 04.2023
- Strategically work with distributor partners sales team to support market share growth.
- Inventory management with distributor partners, monitoring shipments vs depletions, inventory levels, and forecasting for growth/promo activity.
- Manage P&L, spiff spend, billbacks, and create aggressive incentives for distributor.
- Conduct sales meetings, MPRs, QBRs, and ABPs with upper leadership.
- Hired, onboarded, and managed field sales representatives.
- Create reports using IRI and VIP data.
- Achieve AOP by hitting shipment, depletion, and UDS goals.
Field Sales Representative
Nutrabolt (C4)
01.2021 - 04.2022
- Trade support to ensure accounts have full shelves, backstock, and POS while upselling in-store displays, cooler placements, and vault expansion.
- Forecast anticipated lift during ad activity and innovation launches, creating insight on baseline fills.
- Participate in distributor sales meetings and market blitz/crew drivers.
- Exceeded AOP goals by working hand-and-hand with store managers and distributor partners.
Energy Sales Leader
Pepsi Cola
04.2020 - 12.2020
- Develop all accounts relative to sales volume, product distribution, space allocation, and customer service.
- Acquire new business to increase volume and distribution.
- Oversaw annual contract programs within the OTS accounts.
- Solicit the placement of equipment and ensure compliance with national and local execution programs.
- Track and analyze data to ensure targets are achieved.
- Create team focused execution approaches for sales representatives.
Field Sales Representative
Rockstar Energy Drink
03.2019 - 04.2020
- Increased sales revenue by developing and maintaining strong relationships with store managers and distributor partners.
- Executed in-store marketing strategies using POS, and incremental displays.
- Increased market share and buying accounts.
- Attend monthly sales meetings with distributor partners, educating on the brand and gaps within their market.
- On-board and trained new FSR(s).
Education
Bachelor of Business And Communication - Business Communications
University of South Florida
Tampa, FL05.2018
Skills
- Sales Leadership
- Business Analytics/Sales Statistics
- Budget Management
- Territory Growth
- Direct Sales Distribution (DSD)
- Sales Program Coordination
- Shipping and Receiving Oversight
- Forecasting Reporting
Timeline
Trade Development Manager
Congo Brands
08.2023 - Current
Market Manger
Congo Brands
04.2023 - 08.2023
Area Sales Manager
Nutrabolt (C4)
04.2022 - 04.2023
Field Sales Representative
Nutrabolt (C4)
01.2021 - 04.2022
Energy Sales Leader
Pepsi Cola
04.2020 - 12.2020
Field Sales Representative
Rockstar Energy Drink
03.2019 - 04.2020
Bachelor of Business And Communication - Business Communications
University of South Florida
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