Summary
Overview
Work History
Education
Skills
Websites
Notable Accounts
Timeline
Generic

ERICA LOPEZ-DOWDING

Baldwin,NY

Summary

Dynamic VP of Engagement Strategy at CMI Media Group, adept at driving client satisfaction, and delivering innovative media marketing strategies. Proven track record in leading cross-functional teams and achieving $1.4M in revenue growth. Skilled communicator and strategic visionary, committed to enhancing operational efficiency and fostering strong client relationships.

Overview

26
26
years of professional experience

Work History

VP, Engagement Strategy

CMI Media Group
, NYC
11.2020 - Current
  • Dynamic, strategic leader proficient at managing multiple accounts, leading client interactions, and raising the standard for media planning services that constantly surpass expectations.
  • Direct staff overseeing more than 20 brands, ensuring operations within a $50MM+ billing system.
  • Design tailored, channel-specific media strategies that align with business goals and brand vision, paving the way for measurable success.
  • Experience with precision omnichannel marketing and strategy, utilizing multiple touchpoints for a cohesive brand experience.
  • Act as the client-facing authority, overseeing Oncology and Hematology pillars and Engagement Strategy team to deliver seamless, top-tier media planning services.
  • Ensure media deliverables reflect the company's best practices, tools, and data, driving strategies to achieve exceptional effectiveness.
  • Provide organizational leadership and collaborate with executive partners to establish long-term goals, strategies, and company policies.
  • Collaborate with Finance to generate assumptions and required hours on all SOWs.

VP, Marketing

FiComm Partners, Inc.
NYC
01.2020 - 03.2020
  • Utilized advanced project management strategies for precise, prompt, and cost-effective delivery.
  • Identified opportunities to improve business process flows, and overall departmental productivity.
  • Worked seamlessly with PR and creative teams to ensure consistent messaging and a positive client experience.
  • Developed media campaigns and marketing strategies focused on the financial advisor target.

Director, Account Service

Underscore Marketing, Inc.
NYC
10.2015 - 05.2018
  • Lead accounts across various healthcare industries including Oncology, Hospitals, Mental Health, Surgical Devices, and Fertility Clinics
  • Simultaneously managed HCP/DTC focused assignments resulting in $1.4M in revenue/$6M media
  • Responsible for account P&L, account growth and client satisfaction
  • Pursued and implemented opportunities to advance the client relationship and build agency business; cultivated vendor relationships and attended industry events
  • Effectively lead and oversaw the day-to-day workflow and deadlines of account team while ensuring regulatory restrictions
  • Provided mentorship and leadership to direct reports and PM team

Brand Strategy Supervisor

Horizon Media, Inc.
NYC
12.2006 - 10.2015
  • Liaised with activation teams to communicate key decisions and client direction
  • Analyzed consumer insights and identified target audiences
  • Developed and analyzed competitive reporting, creative briefs, strategic insights, and POVs for client initiatives
  • Managed all day-to-day responsibilities of the account service team
  • Fiscally responsible for budgeting and internal forecast projections

Account Service Supervisor

Turner Broadcasting, Inc.
NYC
01.2000 - 12.2006
  • Led team in clearing $18 million in liability during 04-05 season
  • Supervised 10 ASRs responsible for managing TNT/TBS/Court TV broadcast television schedules
  • Collaborated with internal teams to ensure successful campaigns
  • Implemented and trained new systems, policies, and protocols for Turner entertainment networks

Education

B.S. - Marketing; Communications

SUNY, Fashion Institute of Technology
New York

Skills

  • Client service and satisfaction
  • Project Leadership
  • Media Marketing Strategy
  • HCP/DTC online and traditional marketing
  • Competitive Analysis
  • Financial Budgeting
  • Skilled Communicator
  • Team management and development
  • Coaching and mentoring
  • Analytical problem solver
  • Strategic Visionary
  • Action and solution-oriented
  • Expert Microsoft Suite
  • Cross-functional team leadership

Websites

Notable Accounts

  • Bristol Myers Squibb (HCP) - Oncology and Hematology pillars
  • Montefiore Hospital (DTC)
  • White Plains Hospital (DTC)
  • Ferring Pharma - Firmagon and Reproductive Health (DTC)
  • Celgene/Agios - Acute Myeloid Leukemia (HCP, DTC)
  • Abbott Vascular - MitraClip (HCP)
  • Alkermes - Aristida (HCP, DTC)
  • McCormick Spices (DTC)
  • VTech Toys (DTC)
  • NJoy Electronic Cigarettes (DTC)

Timeline

VP, Engagement Strategy

CMI Media Group
11.2020 - Current

VP, Marketing

FiComm Partners, Inc.
01.2020 - 03.2020

Director, Account Service

Underscore Marketing, Inc.
10.2015 - 05.2018

Brand Strategy Supervisor

Horizon Media, Inc.
12.2006 - 10.2015

Account Service Supervisor

Turner Broadcasting, Inc.
01.2000 - 12.2006

B.S. - Marketing; Communications

SUNY, Fashion Institute of Technology

Similar Profiles

CREATE PROFILE