ERICA LOYA
Summary
Highly analytical and imaginative marketing professional with the ability to pinpoint audience needs and find creative solutions. Self-starter and team player who does well under pressure and can adapt to new situations quickly and effectively.
Overview
7
7
years of professional experience
Work History
Marketing Manager
EverHome Healthcare
08.2017 - 08.2020
- Was responsible for the initial set-up, development, and management of paid digital marketing on GoogleAds with a monthly budget of $700 resulting in +$15k in monthly revenue
- Increased organic SEO through link creation, online platforms and listings, website copy and blog posts. Web traffic increased by 150%
- Presented monthly marketing reports to company directors using analytics (Google, etc.) and client data to demonstrate clear KPI, ROI and marketing trends. Maintained a 35% lead conversion rate.
- Oversaw social media campaigns and advertising to increase brand awareness and trust on various social platforms.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Utilized market trends and target audience statistics to effectively and appropriately market services..
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
Marketing Manager
Eastside Christian School
08.2016 - 08.2017
- Maintained all aspects of the ECS website (WordPress) and improved website visibility and brand awareness through development and implementation of SEO strategies.
- Managed and increased leads via Google AdWords account.
- Coordinated ECS advertisements with various companies (Parent Map, etc.) and found new advertisements and growth opportunities
- Kept, analyzed, and reported relevant KPIs, market trends and audience preferences to the School Board and leadership team.
- Designed, revised and maintained all promotional material, including marketing copy, images, videos, emails, and other collateral.
- Developed relationships with local media (Bellevue Reporter, Q-13, etc.) and shared newsworthy information.
- Created a marketing budget that allocated the approved resources into detailed categories and report expenditures.
- Worked closely with the Director of Enrollment to coordinate outreach, brand recognition, and new student enrollment efforts in the community, including open houses, school events, individual promoters.
- Researched developing trends to stay updated with new ideas and best marketing practices.
Marketing Consultant
Escape To Peace, Truce Spa
04.2015 - 08.2016
- Wrote content, designed promotional material (including graphics for print and web), created e-mail campaigns and oversaw promotional videos
- Edited proposals and wrote fundraising letters
- Assisted in event planning, including networking and acting as face of company at Bellevue Collection Events, such as Fashion Week
- Collaborated with WordPress developer to create a newly designed mobile responsive site
- Created new social strategy and calendar for Fall 2016
Marketing Coordinator
Launch Consulting Group
08.2013 - 08.2014
- Wrote content for website, marketing materials and sales collateral
- Met with clients to understand their marketing needs and develop strategies to achieve their goals with marketing team
- Worked with manager and business units to determine event, workshop and publication budget and manage expenses to that budget
- Coordinated multi-media endeavors, including video production and photography, including a project for Microsoft's Veteran program.
- Identified, developed and executed communications strategy for key media contacts and customer references.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
Education
Bachelors - English Literature
University of Washington
Associates - Integrated Studies
Cascadia Community College
Skills
- Graphic Design: InDesign, Adobe Illustrator, Adobe Photoshop, ProCreate
- Software/Platforms: Salesforce, Microsoft Office Suite, WordPress, WIX, SquareSpace, HubSpot, HooteSuite, Calendly
- Campaign Management
- Google Ads
- Social Media Strategy
- SEO Optimization
- KPI Tracking
- Customer Retention Strategies
- Customer Relationship Management
- Market Analysis
- Brand Development
Additional Information
Have taught classical ballet, modern, and jazz technique for 15 years.
Timeline
Marketing Manager
EverHome Healthcare
08.2017 - 08.2020
Marketing Manager
Eastside Christian School
08.2016 - 08.2017
Marketing Consultant
Escape To Peace, Truce Spa
04.2015 - 08.2016
Marketing Coordinator
Launch Consulting Group
08.2013 - 08.2014
Bachelors - English Literature
University of Washington
Associates - Integrated Studies
Cascadia Community College
Similar Profiles
Fredrick MachariaFredrick Macharia
Caregiver at everhome healthcareCaregiver at everhome healthcare
Alicia JimenezAlicia Jimenez
Front Desk Agent/Front Desk Night Auditor at Everhome SuitesFront Desk Agent/Front Desk Night Auditor at Everhome Suites
FABIOLA GONZALEZFABIOLA GONZALEZ
Lead Housekeeper at Everhome SuitesLead Housekeeper at Everhome Suites
Jack RileyJack Riley
Marketing Manager at WEIGEL'SMarketing Manager at WEIGEL'S
Nada Basim Bin MullaNada Basim Bin Mulla
Marketing manager at High Quality Grains Trading by InvivoMarketing manager at High Quality Grains Trading by Invivo