Erica Mahany
NISKAYUNA,NEW YORK
Summary
Results-driven Marketing Professional with extensive experience in developing and executing comprehensive marketing strategies. Expertise in digital marketing, data analysis, and campaign management tools. Proven ability to foster collaborative team environments and achieve measurable brand success through innovative solutions. Strong focus on adaptability in dynamic markets.
Overview
22
22
years of professional experience
Work History
Director of Marketing
Optum Medical Care
05.2022 - Current
- Boosted brand visibility through strategic marketing initiatives and execution.
- Facilitated successful product launches by leading cross-functional teams effectively.
- Enhanced marketing strategies by leveraging market trends and consumer insights analysis.
- Oversaw marketing budget of $8 million, optimizing resource allocation across channels.
- Streamlined team communication by onboarding new members and enhancing collaboration.
- Drove brand growth through successful recruitment campaigns and grand opening events.
Manager, Client Services
Underscore Marketing, LLC
11.2019 - 05.2022
- Strengthened client relationships through proactive engagement with product managers.
- Ensured program delivery on time by collaborating with execution teams effectively.
- Managed client expectations, maintaining budget adherence and timely project completion.
- Streamlined annual planning to align team objectives with organizational goals.
- Led reporting calls, enhancing stakeholder communication with impactful presentations.
- Enhanced service delivery by implementing regular client feedback sessions.
Account Executive
Coalesce MedCom, LLC
01.2017 - 11.2019
- Enhanced communication initiatives for pharmaceutical clients in Multiple Sclerosis.
- Built strong relationships with senior marketing teams and thought leaders.
- Oversaw all account and project responsibilities as primary client contact.
- Coordinated logistics for ten advisory board meetings, ensuring flawless execution.
- Developed project scopes and budgets while effectively tracking expenditures.
- Created comprehensive meeting materials to provide timely updates for stakeholders.
Major Account Relationship Manager
M.M. Hayes Co., Inc.
05.2016 - 06.2017
- Increased revenue through targeted multi-channel marketing campaigns driving company growth.
- Promoted cashless payment solutions to national clients using diverse media strategies.
- Expanded customer base by engaging existing clients and attracting new prospects effectively.
- Established relationships that opened new business opportunities across multiple organizational levels.
- Aligned product offerings with client needs by acquiring comprehensive industry knowledge.
- Enhanced client satisfaction and retention rates by strengthening relationships with customers.
Client Analyst – Corporate Development Group
The Ayco Company, L.P., a Goldman Sachs Company
05.2010 - 05.2016
- Conducted market research to develop leads & strategies.
- Prepared for marketing meetings & presentations.
- Held lead role in the RFP process.
- Liaised with internal groups, including compliance & brand content and strategy, as well as regional company offices.
Senior Account Manager
Creative Communication Associates
09.2007 - 07.2008
- Enhanced client satisfaction through consistent senior-level communication and support.
- Created effective communication plans based on client insights and research findings.
- Collaborated with creative teams to develop impactful communication strategies for clients.
- Executed strategies that met both agency guidelines and client expectations successfully.
- Coordinated logistics for on-campus photo shoots during client meetings effectively.
- Reviewed and approved creative copy and design, ensuring client satisfaction.
Account Executive
Palio Communications
07.2003 - 08.2007
- Strengthened client relationships through effective brand-level communication.
- Identified tactical opportunities to support strategic marketing initiatives.
- Formulated promotional strategies that enhanced overall marketing performance.
- Analyzed competitive materials for actionable client and agency insights.
- Ensured creative execution aligned with strategic goals and company standards.
- Managed billing processes and tracked accounts receivable with efficiency.
Education
Bachelor of Science - Psychology
Hobart & William Smith Colleges
Geneva06-2002
Skills
- Strategic marketing planning
- Financial forecasting
- Client engagement strategies
- Consumer insights research
- Organizational messaging
- Innovative content development
- Proficient in Microsoft Suite
- Proficient in Google services
- Experience with Salesforce
- Experienced with ASANA project management
- Experienced with JIRA project tracking
- Experience with Adobe applications
- Experience with Wrike
- Strong oral communication skills
Timeline
Director of Marketing
Optum Medical Care
05.2022 - Current
Manager, Client Services
Underscore Marketing, LLC
11.2019 - 05.2022
Account Executive
Coalesce MedCom, LLC
01.2017 - 11.2019
Major Account Relationship Manager
M.M. Hayes Co., Inc.
05.2016 - 06.2017
Client Analyst – Corporate Development Group
The Ayco Company, L.P., a Goldman Sachs Company
05.2010 - 05.2016
Senior Account Manager
Creative Communication Associates
09.2007 - 07.2008
Account Executive
Palio Communications
07.2003 - 08.2007
Bachelor of Science - Psychology
Hobart & William Smith Colleges