Summary
Overview
Work History
Skills
References
Timeline
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Erica McConnell

Villa Rica,GA

Summary

Account Manager with 25 years of experience leading large-scale, multi-channel brand, and fulfillment initiatives. Extensive program management expertise delivering branded apparel, promotional products, retail solutions, digital storefronts, turnkey product development, commercial printing, distribution, and creative services. Recognized for aligning cross-functional teams, optimizing processes, and driving measurable results that strengthen client relationships, and brand success.

Overview

26
26
years of professional experience

Work History

Senior Account Manager

Nova Brand Projection
Marietta, GA
01.2022 - Current
  • Provide program-level leadership for complex, multi-channel client initiatives spanning branded apparel, commercial printing, promotional products, retail solutions, digital storefronts, and logistics.
  • Oversee the full lifecycle of client programs, from concept development to execution and delivery, ensuring adherence to brand standards, budgets, and timelines.
  • Serve as a strategic advisor and single point of contact for client stakeholders, proactively identifying opportunities, resolving challenges, and driving long-term satisfaction.
  • Direct cross-functional collaboration across production, procurement, and logistics teams to streamline kitting, sourcing, shipping, and inventory across multiple storefronts.
  • Manage and mentor account managers, fostering professional growth while aligning team performance with client expectations.
  • Analyze inventory and fulfillment reports, developing solutions to mitigate supply chain risks and prevent backorders.
  • Partner in strategy discussions with leadership to improve efficiency, profitability, and the consistency of client experiences.

Project Manager

Geographics
Atlanta, GA
01.2011 - 01.2022
  • Managed a portfolio of print and marketing programs generating $15M in annual revenue, providing program-level oversight of budgets, schedules, and client deliverables.
  • Acted as a trusted partner to national clients including Home Depot, Carter’s, SCAD, Shaw Contract, Publix, AT&T, King & Spalding, and Capital Lighting, ensuring programs supported business goals.
  • Led the design and implementation of new SOPs and chaired the Project Improvement Team, streamlining scheduling, centralizing purchasing, and reducing inefficiencies.
  • Negotiated contracts with outside vendors to control costs, improve margins, and maintain quality standards.
  • Produced detailed profitability reports and delivered insights to leadership to inform financial planning.
  • Recognized with the White Elephant Award for excellence in project management and client service.

Project Coordinator

Strategic Direct
Atlanta, GA
01.2000 - 01.2010
  • Supervised production processes for high-volume direct mail campaigns, ensuring that accuracy, timeliness, and quality standards were consistently met.
  • Managed and maintained customer databases, supporting accurate targeting, segmentation, and reporting for client campaigns.
  • Built long-term client relationships through attentive service, proactive problem-solving, and reliable execution.

Skills

  • Program and project management
  • Cross-functional team leadership
  • Digital storefronts and fulfillment
  • Branded merchandise and retail solutions
  • Budget and profitability management
  • Logistics, procurement, and inventory oversight
  • Process improvement and operational excellence
  • Client relationship management
  • Vendor and partner management

References

Available upon request

Timeline

Senior Account Manager

Nova Brand Projection
01.2022 - Current

Project Manager

Geographics
01.2011 - 01.2022

Project Coordinator

Strategic Direct
01.2000 - 01.2010

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Erica McConnell