ERICA MILLMAN
New York,NY
Summary
Experienced Senior Sales Director committed to providing outstanding customer service and maximizing sales. Focused on team support and customer relationship building. Persuasive and friendly individual poised to consistently exceed performance standards and sales targets.
Overview
10
10
years of professional experience
Work History
Senior Director, Sales
TERRABOOST MEDIA
New York, NY
11.2022 - Current
- Responsible for securing new advertisers in the OOH space while leading the digital/programmatic strategy
Director, Digital Sales
HEALTHLINE MEDIA
New York, NY
10.2019 - 11.2022
- 2021 exceeded quota by 18%
- 2020 exceeded quota and broke $800k+ of new direct business and $200k of programmatic business i.e. Nestle (new business + 288% growth YoY)
- Organized and driven self-starter with proven ability to handle multiple tasks, meet deadlines, drive revenue
- Team leader who works cross-functionally with media strategy, product, finance, and marketing to create go-to-market strategies and pricing for new products
- Own and effectively execute all stages of the sales cycle, which includes a robust account list across multiple categories: OTC, CPG, retail, device, etc.
Director, Strategic Accounts
REMEDY HEALTH MEDIA
New York, NY
08.2017 - 10.2019
- 2019 paced to exceed yearly quota of $7.5M in revenue
- 2018 exceeded quota by 30%, securing $7.1M in revenue
- Closed new business of over $1.5M with Novo Nordisk
- Stayed current on all aspects of the industry: FDA approvals, competitive analysis, attended professional conferences
- Established, maintained, and grew meaningful client and agency relationships at all levels
- Accounts included: Pfizer, Novo Nordisk, Bristol-Myers Squibb, Biogen, Sun Pharmaceuticals, Jazz Pharmaceuticals
- Awarded ‘Top Seller’ on a team of 8 reps based on total booked revenue
Senior Sales Account Executive
EVERYDAY HEALTH INC
New York, NY
08.2014 - 08.2017
- 2017 (partial year) exceed quota by 20%, securing $4.7M in revenue
- Collaborated internally with marketing and account management teams to develop and execute go-to-market strategies to meet and exceed client’s KPIs, while generating company revenue and exceeding annual goals
- Owned and actively managed largest accounts: Amazon and Americord o Americord (new business +1,488% growth YoY)
- Sales Account Executive
- Exceeded quota by 275%, securing $2M in revenue FY 2016
- New business sales included: Americord, Duracell, buybuyBABY, Seventh Generation, Google Express
- Only member of sales team to sell Amazon Echo Alexa Sponsorship for the launch of the What to Expect skill
- Executive Assistant to the CEO
Education
Master of Business Administration -
BARUCH COLLEGE, ZICKLIN SCHOOL OF BUSINESS
06.2015
Bachelor of Science - History
UNIVERSITY OF MISSOURI
05.2008
Skills
- Pipeline development
- Contract negotiation
- Competitive and Trend Analysis
- Brand-building strategies
- New market penetration
- Sales presentations
- Prospecting skills
- Business development
- Sales management
- Sales Forecasting
Affiliations
IAB Digital Media Sales Certification
Road to Hire Mentor
Timeline
Senior Director, Sales
TERRABOOST MEDIA
11.2022 - Current
Director, Digital Sales
HEALTHLINE MEDIA
10.2019 - 11.2022
Director, Strategic Accounts
REMEDY HEALTH MEDIA
08.2017 - 10.2019
Senior Sales Account Executive
EVERYDAY HEALTH INC
08.2014 - 08.2017
Master of Business Administration -
BARUCH COLLEGE, ZICKLIN SCHOOL OF BUSINESS
Bachelor of Science - History
UNIVERSITY OF MISSOURI
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