Summary
Overview
Work History
Education
Skills
Timeline
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ERICA MULLEN

FORT MILL,SOUTH CAROLINA

Summary

Creative, innovative, and results-driven professional, offering hands-on experience in online marketing, creative marketing design and communications, business development, brand and product management, and customer service.

Overview

17
17
years of professional experience

Work History

Senior Ecommerce Copywriter

The Cato Corporation
Charlotte, NC
06.2017 - Current
  • Brainstorms creative methods to relate fashion content to target demographics
  • Writes product descriptions for all three brands, including: Cato Fashions, Versona and It's Fashion
  • Assists with planning of look books and works along with graphic designers to execute brand's seasonal publications
  • Writes content for all marketing emails and social media channels
  • Follows trends in industry and target genre to capitalize on emerging trends
  • Manages all aspects of copy review and editing, including guidance and oversight of production
  • Works closely with talented eCommerce team in finalizing projects

Styled Arrow www.styledarrow.com
Charlotte, NC
02.2015 - 07.2017
  • Successfully created a blog that combine fashion and inspiration
  • Provided expertise in fashion and style through written articles such as interviews with several high-profile personalities; including celebrity stylist Cary Fetman, actress Candace Cameron Bure, and numerous reality stars
  • Promoted small stores that specialize in fashion and accessories

Marketing and Social Media Assistant

Girl Scouts Peaks To Piedmont (Contract)
CHARLOTTE, NC
07.2016 - 12.2016
  • Wrote press releases for recruitment efforts and volunteer acknowledgment. 
  • Promoted brand awareness through social media marketing.
  • Designed and wrote marketing strategies for all social media channels.
  • Developed a yearly social media marketing plan and calendar.
  • Identified, developed and evaluated social media marketing strategies based on knowledge of company objectives and market trends.
  • Developed branding manual for the organization's internal audience.

OWNER

Boutique on Feet
CHARLOTTE, NC
02.2008 - 02.2012
  • Proficiently developed online and traveling boutique.
  • Maximized business opportunities and expanded client base by utilizing various social media channels, such as Facebook and Twitter in promoting the boutique.
  • Exemplified technical writing skills in developing the website content.
  • Set up, designed, and updated the company's fashion blog.
  • Established and cultivated relationships with various reality stars who supported and endorsed the online store.
  • Researched and shopped current trends to offer in online store.
  • Wrote press releases to various publications promoting store.
  • Led the boutique throughout its existence and earned distinction by being featured in several Charlotte-based publications including The Charlotte Observer, Crave Magazine, and Charlotte Weekly.

COMMUNICATIONS COORDINATOR

ALEXANDER CHILDREN'S YOUTH NETWORK
CHARLOTTE, NC
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.
  • Organized events such as conferences, trade shows, seminars, and webinars.
  • Managed relationships with external vendors to ensure successful completion of projects within budget constraints.

PROMOTIONS COORDINATOR

THE CATO CORPORATION
CHARLOTTE, NC
  • Developed promotional materials such as flyers, brochures, and newsletters.
  • Developed creative ideas for product launches and special offers.
  • Collaborated closely with internal departments such as design, IT, finance., when needed.
  • Participated in brainstorming sessions aimed at creating new marketing strategies.
  • Drafted and edited interesting press releases for each event, contest or promotion.

Education

Bachelor of Arts - Communications

Elon University

Skills

  • Excellent written and verbal communicator
  • Capable of multitasking efficiently
  • Deadline-driven
  • Enthusiastic team player
  • Digital advertising
  • Social Media Marketing
  • Well organized and detail oriented
  • Copywriting best practices
  • Creative messaging
  • Consistent brand messaging

Timeline

Senior Ecommerce Copywriter

The Cato Corporation
06.2017 - Current

Marketing and Social Media Assistant

Girl Scouts Peaks To Piedmont (Contract)
07.2016 - 12.2016

Styled Arrow www.styledarrow.com
02.2015 - 07.2017

OWNER

Boutique on Feet
02.2008 - 02.2012

COMMUNICATIONS COORDINATOR

ALEXANDER CHILDREN'S YOUTH NETWORK

PROMOTIONS COORDINATOR

THE CATO CORPORATION

Bachelor of Arts - Communications

Elon University

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ERICA MULLEN