Summary
Overview
Work History
Education
Skills
Timeline
Generic

Erica Noboa

Los Angeles,CA

Summary

Dynamic social media leader with a proven track record at Smosh, excelling in digital strategy and community building. Expert in driving brand growth through innovative content and partnership marketing. Adept at team leadership, fostering collaboration, and delivering impactful results that enhance audience engagement and revenue streams.

Overview

7
7
years of professional experience

Work History

Director of Social Media

Smosh
06.2024 - Current
  • Team Leadership: Lead a team focused on branding and social media content, and provide mentorship for career growth.
  • Strategy & Collaboration: Head the brand's digital and social media strategy, including partnerships and alternative revenue streams.
  • Content Coordination: Manage cross-platform social media programming, aligning it with both Scripted and Unscripted content.
  • Brand Merchandise: Oversee the promotion and marketing of physical merchandise.
  • Analytics Reporting: Monitor, analyze, and present key performance metrics to the executive team.
  • Partnership Management: Maintain relationships with platform managers and update teams on revenue-affecting changes.

Social Media Manager

Smosh
11.2019 - 06.2024
  • Craft social media strategy and promotional plans for all Smosh properties (on Facebook, Twitter, Instagram, TikTok, and more)
  • Engage with fans and popular accounts to foster growth and affinity of the Smosh community.
  • Collaborate with key stakeholders across the Programming, Production, eCommerce, and Branded teams to develop innovative social creative.
  • Track, log, analyze and provide weekly reporting of the performance and results of content, marketing, and branded initiatives

Production Office Coordinator

First Media
09.2018 - 11.2019
  • Manage day to day workflows between internal teams to execute creative concepts into deliverables
  • Prepare and maintain task lists, calendars, issue tracking, status reports and meeting notes
  • Handle invoices for freelancers, track production budgets/spending, and maintain production binders
  • Coordinate catering, manage daily duties of runners, and problem solve as needed for all productions

Education

Bachelor of Arts - Writing For Film, TV & Emerging Media

Ithaca College
Ithaca, NY
05-2018

Skills

  • Analytics Reporting
  • Project Management
  • Digital Strategy
  • Managing Editorial Calendars
  • Partnership Marketing
  • Team Leadership

Timeline

Director of Social Media

Smosh
06.2024 - Current

Social Media Manager

Smosh
11.2019 - 06.2024

Production Office Coordinator

First Media
09.2018 - 11.2019

Bachelor of Arts - Writing For Film, TV & Emerging Media

Ithaca College

Similar Profiles

CREATE PROFILE