Erica Nunez
New York,NY
Summary
Dynamic leader with 20+ years overseeing global location-based entertainment, hospitality, and experiential partnerships for Nickelodeon and Paramount. Proven track record managing $200M+ portfolio, driving double-digit attendance and revenue growth, and launching high-profile theme park attractions, resorts, cruises, tours and dining outlets.
Overview
24
24
years of professional experience
Work History
Sr. Director / Director
Paramount
New York
01.2016 - 01.2025
- Owned and led a $200M global portfolio of location-based entertainment and hospitality partnerships, managing executive relationships, contract compliance, revenue optimization, royalty payments, and global brand stewardship.
- Directed cross-functional strategy across marketing, retail, legal, creative, finance, and operations, overseeing 150+ annual approvals and ensuring global brand consistency.
- Spearheaded global grand openings, media events, and franchise-driven activations, generating $100M+ in earned media value
- Doubled cross-platform campaigns (seasonal activations, live talent appearances, broadcast integrations, experiential retail), driving 5 - 15% year-over-year attendance and revenue growth across partner destinations.
- Reengineered partner onboarding and reporting frameworks, improving satisfaction metrics 20% and scaling program adoption across all business categories.
- Implemented guest experience analytics and intercept research at Nickelodeon Hotels & Resorts Punta Cana, translating insights into operational enhancements that improved guest satisfaction KPIs.
Sr. Brand Manager / Manager
Paramount
New York
01.2006 - 01.2013
- Generated $10M+ in incremental annual media value supporting major global partner launches across theme parks, cruises, retail, and hospitality destinations.
- Led brand positioning and go-to-market strategy for multi-territory partnerships, exceeding ticket sales and vacation booking forecasts.
- Played a leadership role in marquee launches including Nickelodeon’s first theme park (Mall of America), inaugural cruise partnerships with Royal Caribbean and Norwegian, SpongeBob retail store at Universal Orlando, and Marriott’s Nickelodeon Getaway program.
- Amplified the Teenage Mutant Ninja Turtles show launch across multiple partners with new attractions, character integrations, and a Guinness World Record event, driving global media exposure and incremental attendance.
- Oversaw integrated marketing efforts for five national live touring productions, and launched a CRM platform that expanded the consumer database and improved direct-to-consumer conversion.
Coordinator / Executive Assistant
Nickelodeon
New York
01.2001 - 01.2005
- Supported SVP with administrative duties and coordinated product development review, partner communications, and cross-functional initiatives.
- Contributed to grand opening event planning and marketing campaigns for major theme park attractions.
Education
Bachelors of Science - Mass Media Communications
SUNY Plattsburgh
New YorkHospitality Management Certificate - undefined
Cornell University
OnlineMarketing Courses - undefined
NYU and Baruch College
New YorkSkills
- Portfolio Leadership
- Global Market Expansion
- Strategic Partnerships
- Franchise Monetization
- Experiential & Location-Based Entertainment
- Revenue Growth & Yield Optimization
- Contract Governance & IP Protection
- Cross-Functional Executive Leadership
- Brand Stewardship
- Consumer Insights & Guest Experience Optimization
- Team Development
LANGUAGES
English & Spanish
Timeline
Sr. Director / Director
Paramount
01.2016 - 01.2025
Sr. Brand Manager / Manager
Paramount
01.2006 - 01.2013
Coordinator / Executive Assistant
Nickelodeon
01.2001 - 01.2005
Hospitality Management Certificate - undefined
Cornell University
Marketing Courses - undefined
NYU and Baruch College
Bachelors of Science - Mass Media Communications
SUNY Plattsburgh