Summary
Overview
Work History
Education
Skills
Additional Media Experience
References
Timeline
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Erica Nusgart Gregory

Los Angeles,CA

Summary

Strategic Media Development Professional with 7 years of experience in entertainment content creation, specializing in international intellectual property development. Leverages Generative AI to produce innovative world-building assets for unscripted formats, significantly enhancing production efficiency and storytelling. Demonstrated success in driving revenue growth across broadcast, network, and streaming platforms. Aiming to maintain high standards of creative excellence and operational effectiveness in future projects.

Overview

8
8
years of professional experience

Work History

Manager, TV Development (Unscripted)

FOX Entertainment
Los Angeles, Los Angeles
06.2022 - Current
  • Managed creative development for FOX's partnership with Tubi AVOD streaming service.
  • Developed over 25 documentaries for Tubi spanning two years, elevating monthly active user count from 64 million to 78 million within a year.
  • Oversaw digital asset lifecycle for efficient Tubi original releases.
  • Enhanced 'America's Most Wanted' franchise by modernizing content and securing greenlighting for production.
  • Collaborated with high-profile talent and celebrity co-production companies, including Ciara and Russell Wilson's "Why Not You" Productions.
  • Developed original, unscripted formats for FOX network and third-party platforms. Integrated interactive technologies (e.g., color-changing bracelets) into original/adapted formats to enhance buyer appeal.
  • Secured green light for FOX network special within a year by adapting 'The Full Monty' for the U.S. market.
  • Coordinated with studio executives and tech departments to deploy AI initiatives. Enhanced workflow efficiency through the use of enterprise applications including Runway and Notion.
  • Executed in-depth market and consumer research on industry and entertainment trends. Utilized data to craft recommendations for unscripted formats conforming to the FOX Entertainment brand, using analytics tools, including Google Analytics and Nielsen reports, to design innovative data visualization tools.

Executive Assistant to EVP (Unscripted)

FOX Entertainment
Los Angeles
06.2021 - 06.2022
  • Promoted to Development Manager in less than a year due to outstanding performance.
  • Delivered comprehensive administrative support to development, production, and current departments.
  • Directed internal internship and fast-track initiatives, enhancing talent growth within the entertainment sector.
  • Recruited content creators for studio social media campaigns, generating 324 million impressions across platforms promoting FOX Network's 'Alter Ego'.
  • Managed creation of studio's corporate sizzle, aligning with brand voice for promotional use.

Assistant to Unscripted Agent

Creative Artists Agency, CAA
Los Angeles, CA
06.2019 - 06.2021
  • Provided comprehensive administrative support in a high-pressure environment, demonstrating strong note-taking and anticipation skills for high-profile clients.
  • Facilitated collaboration between diverse talent and production firms, strengthening connections in various unscripted programming domains.
  • Tracked and managed assets for client pitches.
  • Identified potential IP and emerging talent for agency consideration.

Executive Assistant to VP, Development & Production and SVP, Marketing

Paramount Pictures
Los Angeles, CA
01.2019 - 06.2019
  • Provided extensive creative support to executives, involving high-volume script coverage and IP research.
  • Prepared reports, presentations, agendas, minutes, and other documents as needed by the executive staff.

Assistant to TV Literary Agent

ICM PARTNERS
Los Angeles, CA
07.2017 - 01.2019
  • Contributed to crafting client submissions and organizing deal memos across multiple departments.

Education

Master of Arts - Screenwriting

Chapman University
Orange, CA
05.2017

Skills

  • Creative Project Ideation
  • Operational Production Management
  • Consumer Insights Analysis
  • Data Analysis Expertise
  • Strategic Talent Partnerships
  • Adoption of AI Technologies
  • Content Development Strategy
  • Project Deliverables Management
  • Search Engine Optimization Techniques
  • Adobe Creative Suite Proficiency
  • Content Management System Administration
  • Content Creation
  • Multimedia Project Development
  • Engaging Brand Storytelling

Additional Media Experience

  • Contributed editorial content for various digital platforms including AXS.com and Examiner.com, covering live events, concerts, and pop culture (2013-2016)
  • Progressed from editorial intern at SpinMedia to founding managing editor at ENTITY Magazine, developing expertise in content strategy and celebrity interviews (2012-2016)

References

References available upon request.

Timeline

Manager, TV Development (Unscripted)

FOX Entertainment
06.2022 - Current

Executive Assistant to EVP (Unscripted)

FOX Entertainment
06.2021 - 06.2022

Assistant to Unscripted Agent

Creative Artists Agency, CAA
06.2019 - 06.2021

Executive Assistant to VP, Development & Production and SVP, Marketing

Paramount Pictures
01.2019 - 06.2019

Assistant to TV Literary Agent

ICM PARTNERS
07.2017 - 01.2019

Master of Arts - Screenwriting

Chapman University

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Erica Nusgart Gregory