Erica Peregrine Barnes
Indianapolis,IN
Summary
Partnerships Leader with over 20 years of experience in developing impactful brand collaborations that drive measurable results. Proven expertise in licensing, merchandising, and client success, facilitating cross-team initiatives to transform innovative concepts into scalable programs. Recognized for blending creativity with strategic execution to align partner objectives with effective growth strategies.
Overview
22
22
years of professional experience
Work History
Director of Sales & Strategic Partnerships
The NinjaZone
01.2017 - Current
- Managed end-to-end partner relationships across the U.S., achieving a 90%+ retention rate with YMCA and private partners.
- Created and led merchandise and licensing initiatives, integrating apparel and branded products into youth programming.
- Oversaw contractual fulfillment across digital, event, and marketing channels.
- Developed measurable KPIs for clients and exceeded revenue growth goals year-over-year.
- Partnered cross-functionally to launch activation campaigns and co-branded experiences.
- Built scalable systems to streamline partner onboarding, training, and brand alignment.
National Trainer
Lululemon Athletica
01.2015 - 01.2017
- Led regional training strategies to elevate underperforming markets, with a focus on branded culture and guest experience.
- Collaborated with senior leaders to implement high-impact team performance programs across retail and regional events.
- Designed and executed national rollout of brand-aligned training programs, ensuring consistency across markets and enhancing customer engagement through merchandise storytelling.
- Partnered with product and brand teams to drive alignment between training content and seasonal campaigns, optimizing in-store execution and brand experience.
- Delivered immersive learning experiences for store teams, equipping them to activate brand partnerships, launch co-branded apparel, and meet sales performance goals.
Store Manager / Assistant Manager
Lululemon Athletica
01.2009 - 01.2017
- Spearheaded the launch of new locations and drove revenue through innovative local partnerships and brand marketing.
- Delivered consistent annual growth through customer experience and team performance development.
Mortgage Closing Supervisor
Metropolitan Lending Group
01.2003 - 01.2009
- Managed a high-volume team and client relationships, implementing new systems for compliance and efficiency.
Education
Bachelor of Science - Advertising
Purdue University
West Lafayette, IN05-2002
Skills
- Client relationship management
- Brand alignment
- Project management
- Brand awareness
- Customer engagement
- Partnership development
- Pipeline development
- Revenue generation
- Training and development
Affiliations
- Chicago Ambassador- The Breast Cancer Foundation
- Guest Speaker-Beyond Luon Chicago
- Drove global growth with launches in Thailand and Mexico
- 200 hr Yoga Teacher Training
- Volunteer Coach – Youth Sports Programs
References
References available upon request.
Timeline
Director of Sales & Strategic Partnerships
The NinjaZone
01.2017 - Current
National Trainer
Lululemon Athletica
01.2015 - 01.2017
Store Manager / Assistant Manager
Lululemon Athletica
01.2009 - 01.2017
Mortgage Closing Supervisor
Metropolitan Lending Group
01.2003 - 01.2009
Bachelor of Science - Advertising
Purdue University
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