Erica Perkins

Elizabethton,TN

Summary

Dedicated and organized professional with a background in marketing and administrative support, offering a proven track record in delivering exceptional customer service and managing multiple, concurrent tasks in fast-paced environments. Skilled in project coordination, team collaboration, and maintaining detailed records to support organizational operations. Adept at providing critical support for program-related tasks, including compiling information, ensuring compliance, and coordinating communication between departments and the public.

Work History

Office/Gallery Manager

Barridoff Auctions

09.2020 - 09.2022

Oversaw day-to-day office operations, ensuring efficiency in administrative workflows, client interactions, and auction preparation.
Coordinated auction events, including catalog creation, item tracking, and bidder registration, maintaining meticulous attention to detail.
Managed client relationships by providing exceptional customer service, answering inquiries, and facilitating smooth consignment processes.
Maintained financial records, processed payments, and ensured accurate reporting for auction sales and office expenditures.
Supervised a small team, delegating tasks effectively to meet strict deadlines for auction cycles.
Streamlined office procedures, introducing organizational tools and technologies to enhance productivity and communication.
Collaborated with appraisers, consignors, and buyers to ensure a seamless auction experience while upholding professionalism and discretion.
Designed and distributed marketing materials, including email campaigns and social media updates, to promote auctions and drive attendance.

Brand Identity & Marketing Strategist

Bridgelynx

09.2015 - 08.2020

Collaborated with principal partners to develop brand identity and B2B marketing strategies.
Designed company logo and brand identity collateral.
Advised on consistent tone, vision, and messaging in all communications to build new client relationships.
Conducted competitor analysis on products, pricing, demand, and consumer opinion.
Created graphics, print identity, and booth displays for trade shows and industry events.
Participated in industry conferences with senior leadership to engage potential clients and identify pain points with competitor software.
Captured contact information for qualified leads and created opt-in based lead capture campaigns. Targeted email marketing campaigns based on data collected from industry events and conferences.

Co-Founder & Principal Designer

Perkins IT

05.2005 - 09.2015

Developed key operational initiatives driving substantial business growth.
Expanded portfolio to include clients in the U.S., Canada, Australia, Denmark, Hong Kong, and the U.K.
Principal designer for projects featured in O, The Oprah Magazine, Tango Magazine, Psychotherapy Networker, Washingtonian, and various newspapers and local publications.
Managed brand identity campaigns producing visually engaging designs for brand identity, websites, email campaigns, membership directories, conference materials, and national advertisements.
Hired, coached, and mentored staff and contractors, leveraging individual strengths and addressing areas for improvement.
Implemented business strategies and communication standards, ensuring project deadlines and budget goals were met, while exceeding customer service expectations and increasing sales.
Implemented Google Analytics for client websites to optimize ad placement and target landing pages based on customer behavior insights.
Established digital marketing infrastructure, including website overhauls, email marketing, SEM, and social media strategies.
Conducted face-to-face product reveal meetings, public speaking engagements, sales proposal presentations, and community relations functions.

Education

Bachelor of Science - I.S. Concentration On Marketing And Management

East Tennessee State University

Johnson City, TN

05.2018

Skills

Administrative Support: Skilled in managing schedules, correspondence, and office operations
Technology Proficiency: Proficient in MS Office Suite, MS Outlook, Google Suite, Adobe Photoshop, Illustrator, InDesign, Canva, and Mailchimp
Record Management & Compliance: Experienced in maintaining accurate records and ensuring adherence to state and federal regulations
Brand Development & Marketing: Expertise in social media strategy, brand messaging, and customer acquisition
Communication: Strong written and verbal communication, presentations, and public speaking skills

Organizational Skills: Effective in coordinating multiple tasks, prioritizing, and budgeting
Relationship Building: Adept at client relationship management, partnership development, and customer service
Team Collaboration & Leadership: Skilled in interpersonal communication and cross-departmental collaboration
Adaptability & Professionalism: Flexible, goal-oriented, and committed to upholding high professional standards

Relevant Volunteer Experience

Elizabethton City Schools, (Elizabethton, TN) Volunteer, August 2022-current
Gorham School District, (Gorham, ME) Volunteer, September 2019-June 2022
Seminole County Public Schools, (Oviedo, FL) Volunteer & "Room Mother," January 2018-May 2019