Erica Pierre-Jerome

• Lead the social strategy for the brands growing global presence over all social platforms ensuring tailored content to resonate with diverse audiences, and adeptly adapting messaging to suit the unique nuances of each channel
• Built Instagram up to 1.2M followers (+83%) through content
• Created comprehensive social communications guide distributed throughout the brand. This guide served as a reference for all external communication channels, including customer service and public relations, ensuring consistency in messaging across all communications

Led the community management and content execution for three distinct brands – Tarte Cosmetics, Sugar Rush, & Awake Beauty – managing all related social media channels and ensuring their alignment with each brand's distinctive voice across a total of 8 social platforms.

Tarte Cosmetics

Spearheaded copywriting, content ideation, posting, and community management across all 6 channels.

Created TikTok concepts for a team of six content creators, ensuring they consistently met a posting schedule of three times per day.

Served as a brand ambassador, representing the company at conferences and public events that resonated with and upheld the brand's values, mission, and vision. Additionally, generated original content for the brand, garnering over 10 million views.

Sugar Rush

Managed community engagement, posting schedules, copywriting, and content calendar.

Awake Beauty

Directed community engagement, posting schedules, copywriting, and content calendar.