Summary
Overview
Work History
Skills
Certification
Personal Information
Timeline
Generic

Erica Redfern

Pensacola

Summary

Experienced sales manager in the jewelry industry known for creating a strong team culture that prioritizes exceptional guest experiences. Excels at understanding team members' goals and developing their talents, ensuring smooth succession plans when needed. Former top salesperson passionately committed to exceeding guest expectations and achieving company KPIs. Proven track record of optimizing team performance through strategic planning and effective communication. Utilizes a data-driven approach to identify areas for improvement and implement successful solutions. Also skilled in fostering team collaboration and driving continuous improvement initiatives.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Regional Performance Manager

Zales - The Diamond Store
06.2023 - Current
  • Implement training programs, to enhance team capabilities and performance.
  • Leverage Tableau to analyze performance trends, improving decision-making processes.
  • Analyze performance data to identify key improvement areas for increased efficiency.
  • Conduct thorough assessments of employee performance, identify strengths and areas for growth.
  • Develop action plans to result in performance growth across all metrics
  • Implement customized coaching plans for individual team members, empowering them to reach their full potential.
  • Maintain open lines of communication between managers and employees for a transparent organizational culture that valued feedback.
  • Promote a culture of accountability by reinforcing performance expectations and ensuring timely follow-up on action items.
  • Streamline internal processes in Hiring and Recruiting


District Manager in Training - Store Manager

Zales
10.2020 - 06.2023

• Oversaw 7 Zales locations, including direct responsibility for personal location
• Mentored store managers in sales negotiations and fostering guest-focused cultures
• Conducted store visits, creating action plans aligned with business objectives
• Led HR functions, including staffing, training, talent development, succession planning, and terminations
• Developed strong partnerships with corporate leaders in Loss Prevention, HR, Talent and Credit partners to implement quick solutions with minimal disruption


Notable accomplishments:

• Promoted to District Manager in Training from Store Manager

* Rookie Manager of the Year Fy23
• Increased credit applications per opportunity from 12% to 21% (company avg. 13%)
• Grew location sales from $1.5M to $1.8M in under 12 months
• Promoted 3 team members into leadership roles

Assistant Store Manager

Zales
08.2020 - 10.2021

• Managed daily operations of a retail jewelry location with 7 team members
• Mentored and coached team members on effective selling techniques, overcoming objections, closing sales, and offering payment solutions to guests

Mentored new employees on company policies, procedures, and best practices to ensure their success within the organization.

• Oversaw repair department operations, including guest intake and assessment, coordination with repair facilities, communication of cost and timing, evaluation of completed repairs for satisfaction, and delivery to guests
Notable accomplishments:
• Doubled KPI credit scores: 21%
• Increased top-line store sales from $2.3M to $3.1M
• Fostered a collaborative team culture, transitioning from an individual-driven environment


Assistant Store Manager

Reeds Jeweler's
11.2019 - 08.2020
  • Responsible for payroll, scheduling, daily reporting, and communication of sales goals to team members
  • Coach team members on how to close sales and meet goals through observation, while using guest hand off processes to exhibit proper sales behaviors for sales associates
  • Full accountability for repair department and training of team members on repair department processes
  • Notable accomplishments include:
  • Exceeded personal sales target for all months of employment
  • Doubling KPI credit scores for location

Skills

  • Recruiting
  • Performance Management
  • Payroll
  • Project management
  • Operations management
  • Store management
  • Planograms
  • Purchasing
  • Employee Orientation
  • Customer service
  • Sales
  • Budgeting
  • Retail Management
  • Team management
  • Strategic planning
  • Shift Management

Certification

GIA Certification

DCA Certification

Personal Information

  • Willing To Relocate: Yes
  • Authorized To Work: US for any employer

Timeline

Regional Performance Manager

Zales - The Diamond Store
06.2023 - Current

District Manager in Training - Store Manager

Zales
10.2020 - 06.2023

Assistant Store Manager

Zales
08.2020 - 10.2021

Assistant Store Manager

Reeds Jeweler's
11.2019 - 08.2020
Erica Redfern