Erica Richardson
Regional Director of Business Development
AUSTIN,Texas
Summary
CAREER OBJECTIVE
Dynamic and results-oriented Sales Leader with over 20 years of experience driving revenue growth and leading high performing sales teams. Proven track record of exceeding sales targets, developing strategic business plans and cultivating strong client relationships. Seeking to leverage expertise in sales management and business development to contribute to the continued success of a forward-thinking organization.
Overview
11
11
years of professional experience
Work History
Regional Director of Business Development
Fundamental Clinical and Operational Services
02.2021 - Current
- Managed a team of sales representatives overseeing their day to day activities and performance.
- Supports, coordinates and participates in maximizing the number of referrals from key physicians, physician organizations, hospital accounts, managed care organizations and other local market sources.
- Monitors census and payer mix trends in assigned region.
- Analyze market trends and competitor activity to identify new business opportunities and optimize sales strategies.
- Drive initiatives to improve sales processes, enhance productivity and streamline workflows. Customer service focused with excellent interpersonal and presentation skills.
VP OF BUSINESS DEVELOPMENT
Coro Health
01.2019 - 02.2021
- Lead business development efforts to identify, pursue and secure new revenue opportunities.
- Develop and execute strategic plans to drive growth and increase market share, aligning with overall corporate objectives.
- Negotiate complex agreements, including partnerships, joint ventures, and licensing deals, to drive revenue and expand market reach.
- Analyze market trends, competitive landscapes and industry dynamics to identify emerging opportunities and potential threats. Identify potential partners and develop relationships with key decision makers.
SR DIRECTOR OF BUSINESS
Fundamental Clinical and Operational Services
11.2015 - 02.2019
- Managed a territory of 5 skilled and long- term care nursing centers in Austin, TX.
- New business development and branding for two skilled nursing centers that opened in 2017.
- Support operations in market development and census management.
- Analyze business trends and develop sales strategies.
- Identify census opportunities via creative partnerships within the healthcare community.
- Maintain C Suite relationships that compliment clinical services.
- Coordinate patient admission and referral source satisfaction.
- Manage and train Clinical Liaisons.
CARE TRANSITION COORDINATOR
Hill Country Home Health
08.2015 - 11.2015
- Develop relationships with hospitals, primary care physicians, infusion centers case management teams and physicians
- Coordinated Home Health admissions
- Grew market share by 40
- Asked appropriate open-ended questions to discover individual needs and requirements.
- Collaborated with service members to provide effective transition planning.
- Educated individuals on available educational materials, videos, and online sites.
COMMUNITY RELATIONS COORDINATOR
AMED Healthcare Group
03.2015 - 08.2015
- Develop relationships with hospitals, primary care physicians, infusion centers case management teams and physicians
- Coordinate hospice admissions
- Marketed offerings and services to community.
- Stayed within budget for marketing expenses.
EXECUTIVE DIRECTOR
Provident Memory Care
03.2013 - 09.2014
- Operational responsibility for a 22 bed unit
- Managed rebranding during acquisition
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Represented organization to local public by giving presentations and speeches and participating in community events.
- Defined company roles and responsibilities to establish and enhance processes.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Created promotional materials and provided insightful information to social media, websites and print media to educate public.
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
Research RN
Veritas, PA
10.2012 - 03.2013
- Managed a laboratory for clinical research studies.
- Ran samples and recorded results for research analysis.
- Followed Institutional Review Board guidelines to assist companies in testing equipment to ensure FDA approval.
Education
Associate of Science - Nursing, RN
NORTHERN KENTUCKYUNIVERSITY
Highland Heights, KY05.1996
Skills
- Sales Leadership
- Strategic Planning
- Business Development
- Relationship Management
- Team Building and Coaching
- Market Analysis
- Territory Management
- CRM Platforms
- Lead Generation
- Customer Service
- Sales Presentation
- Performance Evaluations
Timeline
Regional Director of Business Development
Fundamental Clinical and Operational Services
02.2021 - Current
VP OF BUSINESS DEVELOPMENT
Coro Health
01.2019 - 02.2021
SR DIRECTOR OF BUSINESS
Fundamental Clinical and Operational Services
11.2015 - 02.2019
CARE TRANSITION COORDINATOR
Hill Country Home Health
08.2015 - 11.2015
COMMUNITY RELATIONS COORDINATOR
AMED Healthcare Group
03.2015 - 08.2015
EXECUTIVE DIRECTOR
Provident Memory Care
03.2013 - 09.2014
Research RN
Veritas, PA
10.2012 - 03.2013
Associate of Science - Nursing, RN
NORTHERN KENTUCKYUNIVERSITY
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