Erica Richmond

• Directs high-performing, multidisciplinary sales teams to deliver performance objectives aligned to organizational and brand priorities, monitoring achievement of goals and ensuring cross-functional alignment to achieve effective pull-through in targeted accounts, representing $50M in annual revenue;
• Champions cross-functional collaboration and breaks down barriers to align valuable resources and solutions that deliver solid results and exceed expectations;
• Creates and executes strategic account plans across multiple national accounts; builds and maintains strong relationships with C-Suite leaders, KOLs, and other key decision makers of large, complex customer accounts that creates joint value creation, drives cosmetic dermatology business revenue and provides a meaningful and highly engaging customer experience;
• Effectively communicates, strategizes, and collaborates with key internal stakeholders across all brands, including medical education, marketing, operations, sales leadership, and field sales teams;
• Masterfully negotiates and manages contractual agreements that accelerate adoption, maximize access and drive revenue growth;
• Nominated by executive leadership team to attend Allergan's Executive Leadership Development Program (ELDP)

• Strategically designed, built, and managed best-in-class internal learning and development programs that expanded Cardinal Health's presence and footprint in the nuclear and precision medicine space;
• Successfully identified performance gaps, made recommendations, and provided solutions that improved business performance and developed future leaders;
• Supported the entire employee life cycle - onboarding, career development, team building, and leadership development programs;
• Successfully implemented Hunt Big Sales Complex Sales Cycle and Selling in Place sales methodologies;
• Obtained certification and facilitated Richardson Consultative Selling Skills, Richardson Developmental Coaching for Sales Leaders, and the MAP-IT training development process

• Maintained effective communication among cross-channel stakeholders & Market Access team;
• Facilitated communication between clients, sales representatives, clinical staff, billing departments; ensuring streamlined operations across all touchpoints.
• Managed complex projects from inception through completion, ensuring timely delivery without compromising quality standards.

• Accountable for the accurate and timely management of a fiscally sound regional budget of $3 million+;
• Attentively coached, trained, and managed a team of account managers across several states, to accomplish organizational goals and objectives;
• Consistently hired, trained, and developed account managers who delivered solid sales results resulting in consistent top sales performance and career promotions of several of my direct reports;
• Worked in-field & virtually with account managers to motivate and coach on improvement of selling skills, business knowledge, and capabilities needed for success;
• Effectively planned and conducted plan of action and other meetings with members of the Region and Regional Board of Directors

• Increased regional sales by developing and implementing strategic sales plans.
• Delivered exceptional customer service by addressing client concerns and providing product solutions.
• Established strong relationships with key clients, resulting in business expansion and revenue growth.
• Negotiated contracts with distributors, securing favorable terms for both parties while maintaining long-term partnerships.
• Launched and managed new sales and marketing initiative of electronic medical record (EMR) WoundExpert software in the long-term care and long-term acute care markets.
• Worked closely with marketing and management teams to identify new business opportunities, develop effective sales and marketing strategies, and create and execute solid business plans and budgets
• Effectively presented WoundExpert to C-level executives of major healthcare facilities as a solution to regulatory issues surrounding clinical documentation of wound care management

• Enhanced customer satisfaction through personalized consultations and tailored CNS product recommendations.
• Established credibility as an industry expert through consistent thought leadership contributions.
• Exceeded sales targets consistently by implementing innovative marketing campaigns and leveraging industry expertise.
• Expanded market presence by identifying new opportunities and establishing a solid network of contacts.

• Responsible for marketing highly specialized, controlled substance, Xyrem, for the treatment of EDS and Cataplexy in Narcolepsy patients, and promoted Luvox CR for the treatment of OCD and SAD.
• Received multiple awards for top performance and appointed to Xyrem Marketing Advisory Board

• Implemented new software solutions to automate aspects of the reimbursement workflow, increasing overall productivity.
• Reviewed billing and collections process and determined improvements to streamline workflows.
• Managed a team of reimbursement specialists, providing guidance and support for optimal performance.
• Monitored industry trends and regulatory changes to stay current on best practices for reimbursement management.

• Partnered with marketing team and served on advisory boards to develop marketing materials and solutions that resonated with prescribers and patients.
• Delivered persuasive presentations that effectively communicated the value proposition of specialty products to prescribers.
• Collaborated with cross-functional teams to develop comprehensive solutions to increase sales performance.
• Utilized data-driven insights to refine selling tactics, resulting in increased revenue generation.