Erica Rogers
Kimball,NE
Summary
Dynamic Campaign Manager at Hambright Marketing/PR with a proven track record in developing impactful PR strategies and fostering relationships within the literary community. Skilled in influencer marketing and creative campaign management, I excel in enhancing brand visibility and engagement while delivering high-quality results through effective collaboration and innovative thinking. Drives impactful initiatives that align with organizational goals. Demonstrated expertise in strategic planning and team leadership to optimize campaign performance.
Overview
4
4
years of professional experience
Work History
Campaign Manager
Hambright Marketing/PR
07.2024 - Current
- Develop and execute PR campaigns and campaign strategies across digital platforms to enhance author brand awareness, visibility, and engagement.
- Cultivate relationships with authors and other industry leaders to secure campaigns and other collaborative partnership opportunities.
- Conduct post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Contribute ideas for innovative campaign concepts that resonate with target audiences.
- Collaborate with team members to align campaign objectives, messaging, and target audiences.
- Implement efficient scheduling tools to streamline content publishing and maximize productivity.
- Assist in creating content for social media platforms to drive audience interaction.
- Monitor social media channels, responding to inquiries and fostering audience interaction.
- Consistently met deadlines by effectively managing time, prioritizing tasks, and maintaining strong organizational skills.
Author Personal Assistant
Happily Ever After Inc
07.2024 - Current
- Created a Content Team of readers who generate their own unique and creative content shared across multiple social media platforms.
- Engage with readers through social media platforms to build a loyal follower base.
- Brought author into a more organized workspace with the utilization of Airtable.
- Maintain organized records of submissions, feedback, and publication timelines.
- Assist in promoting published works through social media platforms, email newsletters, and authors Content Team.
- Collaborate with other authors and author PA's for cross-promotion in newsletters, giveaways, Facebook posts, etc.
- Brainstorm ideas to create useful content for future projects and schedule out graphics with a designer.
Author Advisor
Freelance
06.2021 - Current
- Assist many authors in alpha/beta reading, proofing, audio proofing, and copy editing.
- Provide market research feedback around release dates, cover directions, and storylines,
- Utilize social media platforms to promote published works, expanding audience reach and visibility.
- Research and developed engaging content for diverse genres, enhancing reader engagement.
- Analyze market trends to identify topics of interest, aligning content with reader preferences.
- Connect other authors and author professionals together to meet business needs.
Client Relations Specialist
Valentine PR
09.2023 - 04.2024
- Developed and maintained strong relationships with key clients to foster loyalty.
- Consistently met or exceeded performance metrics by prioritizing tasks effectively and maintaining a strong focus on achieving results.
- Delivered high-quality customer service by quickly responding to inquiries and maintaining an empathetic approach during interactions.
- Cultivated a positive working environment within the Client Relations team, fostering collaboration among colleagues in pursuit of common goals.
- Attended customer meetings and conferences as company representative.
Education
No Degree - General Studies
Washington State University
Pullman, WASkills
- Community engagement
- Influencer and social media marketing
- Teamwork and collaboration
- Relationship building
- Multitasking Abilities
- Creative thinking
- Marketing campaign development and management
- Verbal and written communication
- MS office suite
Timeline
Campaign Manager
Hambright Marketing/PR
07.2024 - Current
Author Personal Assistant
Happily Ever After Inc
07.2024 - Current
Client Relations Specialist
Valentine PR
09.2023 - 04.2024
Author Advisor
Freelance
06.2021 - Current
No Degree - General Studies
Washington State University
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