Erica Schroeder

Work History

SymphonyAI

01.2022 - Current

Company Overview: Part of SAIGroup, SymphonyAI is a pre-IPO enterprise AI SaaS leader with 2,400+ staff globally and $450M revenue
Generated 15K leads in 2024, converting 33% into SQLs and 14% into pipeline opportunities across marketing mix with 63 industry events (135 average leads per)
Supported 325 new ABM accounts
Led brand awareness expansion: 2024 Microsoft Partner of the Year (AI innovation), 2024 Inc 5000 listing, and 22 other industry awards and rankings
Grew LinkedIn following to 150K, share of voice to 30%
Unified six separate websites and brands into single company site and brand, securing SEO first-page rank for 540+ terms
Led unified SKO, developed company overview presentation, and trained field sales on messaging and materials
Implemented comprehensive, full-stack marketing metrics framework for all divisions and company for MQL, SQL, opportunity tracking, with annual targets and quarterly reporting
Implemented AI marketing tools for content and processes, including LLM marketing prompts, Canva, Notebook LM, Lumen 5, HubSpot, and SEMRush
Led 26 staff across corporate, product, and demand-gen marketing
Improved productivity by 38%
Established data-driven decision-making for marketing initiatives and resource allocation
Part of SAIGroup, SymphonyAI is a pre-IPO enterprise AI SaaS leader with 2,400+ staff globally and $450M revenue

SAIGroup

01.2019 - 01.2022

Company Overview: Privately held investment firm of five B2B SaaS AI software companies with combined revenue of ~$800M
Led five rebrands and created SAIGroup brand ID, ensuring impactful presence
Developed marketing strategy for portfolio companies, defined unique positioning and compelling messaging for target audiences and markets
Mentored marketing team of 40, fostering innovation and collaboration
Built and scaled social media following from 0 to 5K for visibility, engagement, and thought leadership
Developed marketing best practices, streamlining workflows, and cross-company collaboration
Privately held investment firm of five B2B SaaS AI software companies with combined revenue of ~$800M

C3.ai

01.2018 - 01.2019

Company Overview: Enterprise AI and IoT software platform market leader
Grew from $36M to $92M 2018-2019
Led content and communications, including product, branding, advertising, PR, social media, and customer storytelling
Launched C3.ai blog
Developed sales messaging, competitive insights, and customer personas for technical/business decision-makers
Expanded marketing into new verticals (federal, banking) and products (financial services, manufacturing)
Revitalized applications (oil & gas, utilities)
Defined and executed PR and AR strategy for innovation drumbeat and thought leadership
Led to recognition as leader in Forrester IIoT 2018 Wave
Established strategic planning in a matrixed organization for quarterly goals, metrics, and marketing mix
Coordinated across product, sales, services, and executive teams to align goals and success
Led employee communications and culture-building efforts
Hosted women in technology event (2019)
Enterprise AI and IoT software platform market leader

SunPower Corporation

01.2014 - 01.2018

Led global marketing team for $1.2B commercial and utility businesses, contributing to 30-40% revenue growth annually
Reported to CMO and managed an international team of 10
Developed and executed go-to-market strategies for global businesses
Established weekly reporting with full-funnel metrics to measure and tune results
Launched ABM, targeting top-segmented prospects with predictive analytics/tracking
Overhauled lead generation process with nurture, paid media, events, and SEO
Established inside sales process to increase volume and velocity/yield
Launched new product messaging to focus on business value, personas, and customer needs
Created a new digital presence for brand affinity
Built and managed programs for 300+ partners
Launched content distribution channel

Cisco Systems Inc.

01.1999 - 01.2014

Oversaw marketing for multiple business lines
Built product messaging, buyer personas, and customer journeys
Developed marketing strategy and metrics in close collaboration with sales and business leaders
Drove global annual strategic marketing planning/budgeting
Frequent industry/media speaker
Led thought leadership platforms for executives/CEO
Led marketing across multiple high-growth and emerging technology businesses (IoT, video, TelePresence, data center networking)
Defined global go-to-market strategies, brand positioning, and demand generation, supporting $5B+ business
Built Cisco IoT marketing strategy, launching IoT World Forum and contributing to $500M+ revenue expansion
Created award-winning messaging for TelePresence and cloud networking, earning CiscoLive Best Content (2014) and Chairman’s Choice Award for Innovation & Execution

Ziff Davis Publishing Co.

01.1990 - 01.1999

Influential technology journalist and columnist for eWeek (PC Week) with 500K subscribers
Frequent TV/panel technology pundit and event chair
Built relationships with industry executives, analysts, and end users
Won multiple awards for coverage