Erica Soucier

• Created websites, seminars, workshops, and classes based on trending topics in alignment with needs of target audience increasing client retention and maximizing sales.
• Developed strategies, care plans, and agendas based on clients mental/emotional/physical/spiritual needs.
• Oversaw professional social media through content development, follower engagement, social listening, trend analysis and leveraging competitor research.
• Engaging in professional networking relationships, creating partnerships that effectively facilitated the dissemination of proposed teachings.
• Developed marketing campaigns to promote healthy lifestyles and implemented personal stories, increasing viewing times and participation, leading to massive increases in investments for wellness programs.

• Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
• Engaged, educated and befriended customers to deliver amazing experience
• Acted as face of brand at retail events and sampling opportunities at multiple locations.
• Achieved and exceeded sales goals in line with prescribed selling strategy.
• Identified key high-traffic, consumer-centric locations and built rapport with prospective customers and vendors.
• Educated trade and distributor partners regarding brand benefits, products and services.
• Executed brand activations to standards and with professionalism.
• Approached strangers and interacted in natural conversation with goal of developing brand loyalty.

• Manage top performing teams between 15 – 500 for small to large-scale events
• Central point of contact between clients and contractors on event details to ensure its complete success
• Executed company initiatives and activations.
• Advocate on behalf of the brand to uphold its image and reputation
• Quickly resolve client concerns im a timely and professional manner
• Coordinate across multiple teams to streamline workflow.
• Executed brand activations to standards and with professionalism.
• Identified key, high-traffic, consumer-centric locations for ambassador activations

• Prospected, identified and cultivated relationships with B2B contacts to promote product lines.
• Coached, developed and motivated team to achieve revenue goals.
• Exceeded quarterly sales goals by 67%.
• Built rapport with customers and assessed needs to make product recommendations and upsell.
• Created and maintained sales environment to support business objectives.
• Executed successful promotional events and trade shows.

Other:

• Self Contracted Stretch Practitioner | Stretch Zone | VA 2021 : FL 2018
• Contracted Regional Marketing Manager | Promo Sports | Various Locations: 2019- present
• Independent Senior Marketing Representative | Nussentials | South Jersey: 2009-2011
• Independent Executive Team Leader | ACN | South Jersey: 2006-2008

• Contributed to event marketing, sales and brand promotion by planning marketing initiatives and leveraging referral networks to promote business development.
• Showcased product features to customers and discussed technical details to overcome objections and lock in sales.
• Visited customer locations to evaluate requirements, demonstrate product offerings and propose strategic solutions for diverse needs.
• Created and implemented sales strategies to successfully meet company targets.
• Advised, sold and configured products continuously exceeding quarterly revenue goals and averaging top 2% sales regionally and 5% overall company.
• Built rapport with customers and assessed needs to make product recommendations and upsell.
• Prospected continuously for new potential customers and maintained robust conversion rate of 77%.