Sprinklr
Erica Tse
B2B Digital Marketing Professional
Staten Island,NY
Summary
I'm a creative and strategic marketer with proven success in developing and executing integrated B2B and B2C marketing communications campaigns.
With 15+ years of professional experience, I have comprehensive knowledge in digital, traditional, direct, email, conference, social and content marketing which make me a well-rounded modern marketer. I'm thankful that I have had the opportunities to lead a wide range of marketing initiatives, from building brand/product awareness, developing social marketing strategy plan, generating demand on products, to implementing integrated marketing communications campaigns.
My career vision is to be a humble, empathetic, and impactful marketing leader that can drive influences within the organization. I am determined to help the business grow and help our customers succeed. My mission is to create inspirational and effective marketing campaigns that will drive desired results.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
Marketing Manager
Elsevier
New York, NY
04.2019 - Current
- Lead the social marketing initiative for Elsevier Global Commercial Sales & Marketing, including developing and executing strategy and campaigns (organic and paid), managing budget and calendar, leading the social selling/LinkedIn Sales Navigator program, encouraging content sharing, and collaborating with other BUs by sharing insights and best practices
- Social community management on LinkedIn and Twitter
- Boost brand/product awareness, generate demand for products/solutions, promote thought leadership content via social, focusing on funnel marketing/lead nurturing
- Coordinate between global Sales, Marketing and Products to create desired social marketing campaigns
- Manage and maintain client‐facing websites, social pages, and blogs
- Develop and promote trending blog articles on a monthly basis
- Provide and present web and social metrics reports, including actionable insights, audience intelligence, content and industry trends
Associate Marketing Manager
Elsevier
New York, NY
08.2015 - 04.2019
- Formulated Marketing and Communications strategy and tactics
- Participated in branding strategy, creative concept, product/package development for Elsevier’s new job board - myHealthTalent.com
- Developed and executed various multichannel marketing campaigns from start to finish, including setting goals, developing project timeline, workflow, strategy and tactics, creating print and digital assets, measuring success and ROIs, providing reports and recommendations
- Created effective and appealing marketing collaterals and sales enablement tools, ensuring adherence to marketing/messaging best practices
- Managed the lead/demand generation initiative, through execution of email campaigns, social selling, content marketing, and other inbound tools
- Improved operational efficiency by developing/streamlining workflow, exploring new suppliers, providing constructive feedback to management
- Managed and maintained client‐facing websites and social pages
Marketing Coordinator
Elsevier
New York, NY
03.2013 - 08.2015
- Developed sales and marketing collateral to create awareness and educate clients about the solutions, including media kits, sell sheets, brochures, email blasts, sales presentations, conference displays, and giveaways
- Managed B2B and B2C email campaigns, from overall planning, asset creation, deployment, testing to list management, for optimal performance
- Maintained Elsevier's media kits website through Drupal
- Coordinated trade conferences’ logistics, marketing communications, booth displays and marketing materials
- Managed ad hoc to strategic marketing projects, including process/timeline development, status tracking, budget management, and asset delivery
Advertising Sales Coordinator
Elsevier
New York, NY
09.2010 - 03.2013
- Processed insertion orders, coordinated with internal and external stakeholders for ad production, reviewed/approved ad proofs and layouts
- Assisted sales reps to meet revenue target
- Developed marketing deliverables for industry conferences, including booth displays, media kit, flyers, and promotional giveaways
- Created marketing email eblasts, maintained up-to-date client database
- Using competitive market research as a primary tactic to pitch product development and determine the most effective marketing strategy
Marketing Specialist
Citywide Media
New York, NY
08.2007 - 04.2010
- Successfully supported sales & marketing department to develop branding, positioning, and marketing strategies, resulting in enhanced market presence and sales revenue
- Implemented marketing campaigns that utilized multiple communication tools, including advertising, PR events, direct marketing and social media, to achieve specific marketing objectives
- Coordinated between sales, editorial, and creative departments to ensure the magazines were produced in a seamless and effective manner
- Using social media to connect with target audience and achieve management marketing goals
- Maintained the client’s database, to shared with the sales and marketing team for strategic communications
- Used various forms of competitive market research tools to support business development goals
Production and Marketing Coordinator
Citywide Media
New York, NY
2007.02 - 2007.08
- Coordinated and trafficked magazine production to maintain publishing schedules
- Supported sales & marketing department to develop a wide variety of marketing collateral
- Created and maintained the client’s database for marketing purpose
- Administrative support to the management
Customer Service Associate
Firstrade
New York, NY
2006.08 - 2007.02
- Provided high-quality customer service and processed account opening applications
- General office and administrative supports
Marketing Associate
Gathering International
Hong Kong
06.2005 - 05.2006
- Created public awareness by organizing PR events and developing business plans for a start up company
- Proposed marketing plans, prepared and submitted press releases to various mass media outlets
Education
Master of Science - Integrated Marketing Communications
Eastern Michigan University
Ypsilanti, MI 09.2009 - 06.2011
Bachelor of Arts - Language Studies With Business
The Hong Kong Polytechnic University
Hong Kong 09.2002 - 05.2005
Skills
Strategic planning
Software
Talkwalker
Google Analytics
Salesforce
Certification
Forrester Accelerating B2B Marketing course
Timeline
Forrester Accelerating B2B Marketing course
09-2021
Marketing Manager
Elsevier
04.2019 - Current
Associate Marketing Manager
Elsevier
08.2015 - 04.2019
Marketing Coordinator
Elsevier
03.2013 - 08.2015
Advertising Sales Coordinator
Elsevier
09.2010 - 03.2013
Master of Science - Integrated Marketing Communications
Eastern Michigan University
09.2009 - 06.2011
Marketing Specialist
Citywide Media
08.2007 - 04.2010
Production and Marketing Coordinator
Citywide Media
2007.02 - 2007.08
Customer Service Associate
Firstrade
2006.08 - 2007.02
Marketing Associate
Gathering International
06.2005 - 05.2006
Bachelor of Arts - Language Studies With Business
The Hong Kong Polytechnic University
09.2002 - 05.2005
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