ERICA VALLES
Costa Mesa,CA
Summary
Results-driven small business owner and marketing consultant with 10+ years of experience helping service-based businesses grow through strategic marketing, customer acquisition, and operational optimization. Proven track record of developing and executing multi-channel marketing campaigns that drive revenue growth and client retention. Experienced in consulting, training, and mentoring entrepreneurs, with a strong ability to translate business goals into actionable strategies.
Overview
13
13
years of professional experience
Work History
Business & Marketing Consultant
Erica Renee Consulting
Costa Mesa, CA
01.2023 - Current
- Provide 1:1 consulting and strategic marketing guidance to small business owners, including personal service providers, salon suite operators, and martial arts studios
- Develop and implement multi-channel marketing strategies (social media, paid ads, organic content, referral systems) to increase client acquisition and retention
- Create and manage targeted advertising campaigns for salon suite facilities to attract and retain renters
- Analyze marketing performance using data and KPIs to optimize campaign results and ROI
- Deliver training sessions, workshops, and coaching on marketing strategy, business development, and growth systems
- Support business owners in launching, scaling, and stabilizing operations through structured planning and execution
Small Business Owner
Erica Renee Salon
08.2017 - Current
- Maintains a clientele of over 1,000+ customers.
- Manages and executes all social media campaigns, data analytics, and financial tracking of business.
- Successfully maintained a 5 star rating since inception.
Interim Instructor
Z Ultimate Self Defense Studios
10.2018 - 03.2023
- Provided technical instruction to a diverse student population.
- Served as a mentor to students of varying ages, experience, and skill levels.
- Evaluated students individual progress and determined readiness for rank testing.
- Scheduled and instructed private lessons/group classes.
Employment Program Representative
Employment Development Department California
08.2020 - 08.2021
- Managed and resolved complex unemployment claims collected by public legislators.
- Audited and corrected Legislative referral team's cases.
- Acted as a liaison between the public and the State of California Unemployment system.
- Provided excellent customer service to the diverse population of the state of California under time constraints during a time of crisis.
Salon Manager
Cuts & More
05.2016 - 08.2017
- Curated and implemented the pay scale leading to increased sales, employee satisfaction, and reducing employee turn over.
- Doubled service sales and tripped retail sales.
- Wrote and enforced the employee hand book and training manual.
- Reduced the number of unsatisfied customers by mentoring employees on hair cutting and coloring techniques.
- Facilitated continuing education for staff members.
- Created job postings, interviewed candidates, and trained new hires.
Designer Stylist
JC Penney Salon Temecula
06.2014 - 06.2016
- Maintained a clientele and performed various services including hair coloring, cutting, styling, and waxing.
- Remained in the top 10 percentile for highest retail sales during time of employment.
- Earned a 5/5 star performance rating for each annual review achieving "All Star" employee status.
Hairstylist
Smart Style Temecula
03.2013 - 06.2014
- Maintained a clientele and performed various services including clipper cutting, children's haircuts, women's haircuts, blow-dry styling, hair color, and waxing services.
Education
Master of Science - Organizational Leadership
University of Redlands
Bachelor of Science - Management
University Of Redlands
Associate of Arts - Social & Behavorial Science
Palomar Community College
Certification - Cosmetology Instructor
Riverside City College
Certification - Cosmetology
Royal College of Beauty
Certification - Black Belt Instructor Certificate
Z University
Skills
- Small Business Consulting
- Strategic Marketing Planning
- Digital & Social Media Marketing
- Customer Acquisition & Retention
- Marketing Analytics & KPI Tracking
- Campaign Strategy & Execution
- Public Speaking & Workshop Facilitation
- One-on-One Coaching & Mentorship
- Curriculum Development & Training
- Content Creation & Video Editing
Timeline
Business & Marketing Consultant
Erica Renee Consulting
01.2023 - Current
Employment Program Representative
Employment Development Department California
08.2020 - 08.2021
Interim Instructor
Z Ultimate Self Defense Studios
10.2018 - 03.2023
Small Business Owner
Erica Renee Salon
08.2017 - Current
Salon Manager
Cuts & More
05.2016 - 08.2017
Designer Stylist
JC Penney Salon Temecula
06.2014 - 06.2016
Hairstylist
Smart Style Temecula
03.2013 - 06.2014
Master of Science - Organizational Leadership
University of Redlands
Bachelor of Science - Management
University Of Redlands
Associate of Arts - Social & Behavorial Science
Palomar Community College
Certification - Cosmetology Instructor
Riverside City College
Certification - Cosmetology
Royal College of Beauty
Certification - Black Belt Instructor Certificate
Z University