Erica Voll
Swedesboro,New Jersey
Summary
Customer engagement leader with strong background in driving results and fostering team collaboration. Known for cross-function collaboration, reliability, and consistently meeting and exceeding goals.
Overview
25
25
years of professional experience
Work History
Strategic Marketing, Customer Development /Engagement Leader
W. L. Gore and Associates, Medical - Vascular
08.2021 - Current
- Design engagement initiatives targeting critical moments within customers' career journeys.
- Foster loyalty by developing personalized customer experiences.
- Coordinate cross-functional initiatives that support multiple customer segments.
- Enhanced brand reputation with effective engagement strategies.
- Align customer engagement goals to create strategic plans that support product usage, clinical expertise and customer advocacy.
- Develop DTC materials for sales teams.
- Analyze customer data to identify opportunities for tailored and replicable engagement strategies and activities.
- Coordinated bespoke annual vascular customer engagement meeting increasing attendance by 23% YoY.
Digital Marketing and Media Strategist
W.L. Gore and Associates, Medical
09.2018 - 08.2021
- Launched first Google Ads campaign for medical division resulting in a 66% increase in customer engagement.
- Led global social listening project to produce actionable channel and content strategies, create audience personas and identify global online influencers.
- Launched first peer-to-peer digital engagement strategy for vascular/peripheral business discovering $3M in incremental upside potential for 22 physicians.
- Led cross-functional to launch division’s first YouTube channel and first LinkedIn company page.
- Led change management to develop data-driven content and marketing strategies for website.
- Collaborated with customer insights team to create actionable insights from digital data.
- Activated media plans for physician engagement.
- Initiated and developed first enterprise-wide social media legal guidance including risk mitigation for high-priority issues.
Associate Director, Content Strategy, Customer Experience
AstraZeneca
09.2016 - 08.2018
- Activated multi-channel DTC content strategies at enterprise and brand levels.
- Led cross-functional internal teams to support multi-channel DTC lead generation strategies.
- Built scalable capabilities chatbots, SMS and digital influencer programs for customer engagement.
- Developed annual strategic plans with brand teams and agency partners.
- Built relationships with physician influencers to execute peer to peer engagements.
Senior Manager, Digital Marketing Strategy
Penn Medicine
07.2010 - 09.2016
- Led team of eight web, social media and video content coordinators, managers and writers.
- Developed and optimized multi-channel digital, content and social media strategies.
- Created social media lead generation, producing more than 2,000 paid and organic social media leads.
- Used SEO and social media listening to leverage trends and influencer marketing.
- Managed marketing budgets.
Interactive Marketing Manager
Virtua Health
02.2006 - 07.2010
- Developed strategy and created first-ever social media marketing initiatives for Virtua Health.
- Managed freelance staff of writers and designers.
- Created patient and physician marketing materials.
Co-Founder
Socially Speaking Media
08.2010 - 08.2015
- Created “Girls’ Lunch Out,” a networking business for women.
- Led company in brand management, social media engagement and blogger outreach.
- Planned and managed budgets in excess of $50,000 for blogger and media campaigns.
- Identified marketing strategies and content development for brands based on marketing goals.
Owner/Consultant
Fabulous Communications
07.2010 - 08.2015
- Created business focusing on content strategy, creator relationships and brand activation through digital and social media channels
- Translated business goals into actionable and measurable national marketing campaigns
- Led content creators and influencers in content strategy and brand activations
- Specialized in brand strategy, content creation, SEO/PPC campaigns and video production
Writer/Producer/Editor
Fox29 Philadelphia & QVC, Inc.
05.2000 - 09.2005
- Wrote, produced, directed and edited short form content and ads for television and the web
- Collaborated with a team of designers, reporters, assignment editors, and anchors on projects
- Led videographers, editors, designers and talent for production
Education
Bachelor of Science - Communications
Kutztown University
Skills
- Customer engagement
- Cross-functional collaboration
- Strategic planning and development
- Multi-channel digital strategy
- Agency management
- Customer research/journey mapping
- Content strategy
- Copywriting, editing
- KPI measurement and data analysis
- Customer advocacy
Hobbies and Interests
Avid Reader - Houseplant Enthusiast - Gym Buff - Sports Fan - DIY Improvements
Timeline
Strategic Marketing, Customer Development /Engagement Leader
W. L. Gore and Associates, Medical - Vascular
08.2021 - Current
Digital Marketing and Media Strategist
W.L. Gore and Associates, Medical
09.2018 - 08.2021
Associate Director, Content Strategy, Customer Experience
AstraZeneca
09.2016 - 08.2018
Co-Founder
Socially Speaking Media
08.2010 - 08.2015
Senior Manager, Digital Marketing Strategy
Penn Medicine
07.2010 - 09.2016
Owner/Consultant
Fabulous Communications
07.2010 - 08.2015
Interactive Marketing Manager
Virtua Health
02.2006 - 07.2010
Writer/Producer/Editor
Fox29 Philadelphia & QVC, Inc.
05.2000 - 09.2005
Bachelor of Science - Communications
Kutztown University
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