ERICA Z. ADEMSKI
Spicewood,TX
Summary
Results-driven sales performer with solid history of success in bringing in new customers, managing revenue streams and maintaining solid account relationships. Continuously monitor competitors and research market conditions to stay responsive and successful in dynamic environments. Persuasive negotiation and program management abilities.
Overview
12
12
years of professional experience
Work History
Associate Director of Sales
Lakeway Resort and Spa
07.2023 - Current
- Exceeded quarterly quotas consistently by employing effective time management strategies and prioritizing high-value prospects.
- Established a strong sales culture within the organization, fostering a competitive yet supportive environment for all team members.
- Enhanced sales team performance by implementing strategic training programs and coaching methods.
- Mentored junior sales representatives, contributing to their professional development and success within the company.
- Secured key client accounts through effective relationship-building and persuasive communication skills.
- Streamlined sales processes for improved efficiency, enabling faster response times to customer inquiries.
- Managed accounts to retain existing relationships and grow share of business.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Group Sales Manager
Omni Barton Creek Resort and Spa
03.2022 - 07.2023
- Create group revenue for the Hotel by generating and/or developing new, referred, and repeat group business in a defined territory
- Adhere to all of the various written mandatory standards of operations, policies and procedures, manuals, memos, oral instructions, etc., all of which go to make up the essential functions of the job
- Meet or exceed weekly, quarterly and annual sales goals, targets and initiatives
- Develop, actively solicit, and map group business accounts per defined territory
- Maintain a complete database of accounts in defined territories
- Identify and qualify potential prospects through participating in sales blitzes, networking events and other sales initiatives
- Maximize outcome of all sales initiatives by following up on leads, following up with clients in-house to identify additional business opportunities and aggressively managing accounts
- Follow all Group Sales Standards of Operation and policies and procedures (generating and completing all necessary forms, correspondence, etc.).
- Achieved top sales performer status consistently through strong relationship-building skills and effective negotiation tactics.
Director of Sales
Embassy Suites Austin Arboretum
01.2021 - 03.2022
- Created and implemented effective strategies for revenue growth and customer satisfaction, ensuring team achievement of established targets
- Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings.
- Lead and supported Company initiatives, business strategies and Core Values.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Prepared hotel's annual marketing and sales plan based on the hotel's position and strengths within each market segment
- Connected with prospects through trade shows, cold calling and local-area networking.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
Sales Manager
Omni Barton Creek Resort & Spa
09.2015 - 06.2017
- Surpassed monthly targets for room night bookings and revenue generation.
- Actively sought out accounts within the designated market segment.
- Prospected and developed new accounts in accordance with the hotel's stated mission statement.
- Maintain aggressive weekly telephone, site inspection and prospecting call goals
- Fostered enduring client relationships with outstanding customer service and regular follow-ups.
- Cross-promoted Omni and GHA brands via corporate programs.
- Actively sold all corporate sponsored promotions
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
- Submit weekly and monthly sales reports on a timely basis
- Maintained SalesForce FDC system with current trace dates, accurate histories and relevant information regarding booking activity.
Business Travel Sales Manager
Omni Austin Hotel at Southpark
02.2014 - 08.2015
- Achieved monthly room night goals for the Corporate, Consortia and Government market segments
- Developed and implemented sales action plans
- Maintained positive interdepartmental communications
- Completed special projects as assigned by the Director of Sales and Marketing
- Prospected for new business opportunities with local and global businesses
- Attended month ABTA meetings to build close knit relationships with local buyers to gain more market share with existing partnerships.
Sales and Marketing Coordinator
Omni Barton Creek Resort & Spa
02.2013 - 02.2014
- Supported the Director of Corporate and Leisure Travel, Sales Managers and Marketing Department.
- Scheduled work-load to meet deadlines of managers
- Received inquiries and distributed them to the appropriate manager, ensuring the sales team responded in a timely manner.
- Created and maintained account files, ensuring all information is updated in the file, such as contracts, reports, letters, deposits, etc.
- Assisted Office Manager to maintain inventory of office supplies and functionality of office equipment.
- Take part in logging, assigning and assuring a manageable distribution for all incoming leads received.
- Re-assigned time sensitive leads to alternate salespeople during vacations or gaps in salesperson coverage
- Assisted Sales Managers with merging contracts, addendums, amendments and attrition letters, as well as, assist in scheduling transportation for site visits, hotel reservations and ensuring amenities are sent to VIP clients.
- Followed up with clients for deposits due and past due in a professional manner.
- Generated reports including the GRC, tentative and prospects, deposits due, and any additional reports requested by the Sales Managers and Directors.
- Updated the Weekly Production Report, Sales Manager Group Production Reports and the F & B Incentive Log as, well as, create and send out weekly sales schedule to all Sales Managers.
Spa Shop Supervisor
Barton Creek Resort & Spa
09.2012 - 02.2013
- Motivated and led Sales Associates to achieve and succeed monthly sales goals
- Implemented sales selling and product training techniques for all Sales Associates to achieve sales objectives
- Developed staff in merchandise presentation of sales floor, in-store product knowledge, promotional and window display while providing an enthusiastic approach to suggesting other shops and the merchandise as a cross marketing tool
- Drafted and supervised weekly schedules for all Sales Associates.
- Established weekly tasks and work assignments for each Sales Associate, tailored to inventory levels, shipments, product displays, customer orders, back stock, and paperwork management.
- Coordinated with spa operations staff to ensure that spa appointments, treatments, and group sessions are managed correctly, while holding Sales Associates responsible for accurately recording these details.
- Assisted the Director of Retail in recruiting and hiring new staff members, playing an active role in the interview process and conducting annual performance evaluations of the staff.
- Assisted in annual budget preparation with Director of Retail by discussing staffing levels, merchandise, assortment, store layout, store operations and revenue projections
- Upheld the highest standards for staff in terms of professional appearance, adherence to resort policies, telephone etiquette, and the use of company equipment.
- Checked incoming orders and organized new stock.
Education
DE Medical Aesthetics License -
University of Delaware, Dawn Training Centre
Wilmington, DE2010
University of Delaware
Newark, DE2007
Skills
- Sales Presentations
- Deal Closing
- Time Management
- Client acquisition
- Industry Networking
- Sales team training
- Sales process optimization
- Pipeline Management
- CRM proficiency
- Excellent Communication
- Rapport and relationship building
- Time management abilities
Timeline
Associate Director of Sales
Lakeway Resort and Spa
07.2023 - Current
Group Sales Manager
Omni Barton Creek Resort and Spa
03.2022 - 07.2023
Director of Sales
Embassy Suites Austin Arboretum
01.2021 - 03.2022
Sales Manager
Omni Barton Creek Resort & Spa
09.2015 - 06.2017
Business Travel Sales Manager
Omni Austin Hotel at Southpark
02.2014 - 08.2015
Sales and Marketing Coordinator
Omni Barton Creek Resort & Spa
02.2013 - 02.2014
Spa Shop Supervisor
Barton Creek Resort & Spa
09.2012 - 02.2013
DE Medical Aesthetics License -
University of Delaware, Dawn Training Centre
University of Delaware
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