Erica Chung

• Elevated company reputation through consistent delivery of high-quality creative content.
• Monitored industry trends to keep creative materials fresh and engaging.
• Built strong relationships with B2B retailers, leading to long-term partnerships and repeat business opportunities.
• Developed comprehensive style guides to maintain brand consistency across all channels.
• Collaborated with company owner to define project vision and ensure alignment with business goals.
• Drove innovation by staying current on industry trends and incorporating new ideas into design work.
• Came up with product merchandising concepts for each channel and directed photoshoots and marketing campaign concepts accordingly.
• Implemented data-driven design strategies, resulting in more effective marketing materials.
• Conducted market research to inform creative direction, keeping projects aligned with current trends and consumer preferences.
• Streamlined project management processes, enabling team to meet critical deadlines without compromising on creativity or quality.
• Elevated brand identity with design and execution of comprehensive visual strategy, encompassing both digital and physical mediums.
• Negotiated with vendors and contractors to secure cost-effective services without sacrificing quality, thereby optimizing project budgets.
• Worked with creative teams to develop concept designs for campaigns that resonated with target audiences.
• Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
• Conducted research and identified market trends to inform creative direction.
• Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
• Led rebranding initiative, successfully capturing company's evolved mission and values, resulting in increased stakeholder engagement. Including collaborating with graphic designers for a logo rebrand.
• Enhanced digital presence through oversight of website redesign, focusing on user experience and aesthetics.
• Fostered strong interdisciplinary collaboration, integrating marketing, design, and product development efforts to enhance project outcomes.

Involved from start to finish in garment development to production - tech packs, material sourcing and purchasing, merchandising, communicating production between client and factory, visiting suppliers and factories to ensure quality and delivery, presenting to private labels/retailers OEM and ODM products

• Traveled to overseas to Asia (China, Korea, Vietnam) overseeing supplier relations and ensuring manufacturing was going smoothly.
• Directed suppliers which materials, colors, and print techniques to use for product developments.
• Attended all kinds of trade shows to source and to exhibit.
• Maintaining relations with major retailer buyers making sure their Purchase Orders were delivered on time and without quality issues.
• Reviewed and oversaw supplier submissions - samples, colors, prints, fabric qualities. Approving to submit, or rejecting to meet buyer's quality expectations.
• Created development and production timelines for seasonal buying.
• Navigated through supply chain disruptions, pushing suppliers to meet buyer's target costs and delivery. And vice versa, communicating with the buyer on what is workable.
• Created training manuals in English for efficient workflow for suppliers to follow, which was later translated to supplier's native language by a 3rd party translator.
• Created email workflows and automations for supplier teams to use.
• Met production targets and tight deadlines by collaborating closely with team members.
• Collaborated with other departments to optimize production workflows.
• Reviewed production schedules and streamlined processes.
• Studied languages to be proficient professionally.
• Taught English to certain supplier teams during break times 2-3x a week.